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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Bank"
~subject:"Leistungsbündel"
~subject:"World"
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Bank
Leistungsbündel
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Bundling strategy
12
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10
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9
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9
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7
Direktmarketing
7
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7
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bundling
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Moon, Jihwan
2
Shugan, Steven M.
2
Alexandrov, Alexei
1
Balachander, Subramanian
1
Basu, Amiya
1
Bedre-Defolie, Özlem
1
Bhargava, Hemant K.
1
Chintagunta, Pradeep K.
1
Derdenger, Timothy
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Fay, Scott
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Ghosh, Bikram
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Gil, Ricard
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Hartmann, Wesley R.
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Jiang, Yuanchun
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Kumar, Nanda S.
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Kumar, Vineet
1
Liu, Hongju
1
Liu, Yezheng
1
Shang, Jennifer
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Shi, Qiaoni
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Stock, Axel
1
Subramaniam, Ramanathan
1
Venkatesh, R.
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Vitharana, Padmal
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Xie, Jinhong
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Industrial marketing management : the international journal for industrial and high-tech firms
102
SpringerLink / Bücher
61
International journal of production economics
42
International journal of production research
35
Journal of business research : JBR
35
Journal of digital banking
31
The Oxford handbook of international trade law
26
Journal of service management
24
NBER working paper series
24
The journal of business & industrial marketing
24
Management science : journal of the Institute for Operations Research and the Management Sciences
23
International journal of industrial organization
22
NBER Working Paper
21
Discussion paper / Centre for Economic Policy Research
20
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
20
European journal of operational research : EJOR
18
Working paper / National Bureau of Economic Research, Inc.
18
Gabler Edition Wissenschaft
17
The journal of world investment & trade : law, economics, politics
17
Marketing von Solutions : innovative Ansätze und Best Practices
16
Springer eBook Collection / Business and Economics
16
Economics letters
15
Industrie-Management : Zeitschrift für industrielle Geschäftsprozesse
15
Journal of revenue and pricing management
15
Europäische Hochschulschriften / 5
14
Research
14
Die Bank
13
Hybride Wertschöpfung : Konzepte, Methoden und Kompetenzen für die Preis- und Vertragsgestaltung ; HyPriCo
13
Technological forecasting & social change : an international journal
13
The journal of industrial economics
13
International journal of technology management : IJTM
12
Journal of retailing and consumer services
12
Produktion mit Dienstleistung : Integration als Zukunftschance
12
Recht der internationalen Wirtschaft : RIW ; Betriebs-Berater international
12
Research technology management : RTM
12
Service business
12
Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
11
Dienstleistungsmanagement in der Investitionsgüterindustrie : Services erfolgreich entwickeln, steuern und vertreiben
11
Faculty & research / Insead : working paper series
11
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ECONIS (ZBW)
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1
Explaining bundle-framing effects with signaling theory
Moon, Jihwan
;
Shugan, Steven M.
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
4
,
pp. 668-681
Persistent link: https://www.econbiz.de/10011916608
Saved in:
2
Product line bundling : why airlines bundle high-end while hotels bundle low-end
Shugan, Steven M.
;
Moon, Jihwan
;
Shi, Qiaoni
;
Kumar, …
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
1
,
pp. 124-139
Persistent link: https://www.econbiz.de/10011645792
Saved in:
3
The equivalence of bundling and advance sales
Alexandrov, Alexei
;
Bedre-Defolie, Özlem
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
2
,
pp. 259-272
Persistent link: https://www.econbiz.de/10010358780
Saved in:
4
The dynamic effects of bundling as a product strategy
Derdenger, Timothy
;
Kumar, Vineet
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
6
,
pp. 827-859
Persistent link: https://www.econbiz.de/10010231830
Saved in:
5
Retailer-driven product bundling in a distribution channel
Bhargava, Hemant K.
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
6
,
pp. 1014-1021
Persistent link: https://www.econbiz.de/10009702503
Saved in:
6
Optimizing e-tailer profits and customer savings : pricing multistage customized online bundles
Jiang, Yuanchun
;
Shang, Jennifer
;
Kemerer, Chris F.
; …
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
4
,
pp. 737-752
Persistent link: https://www.econbiz.de/10009299469
Saved in:
7
Complementarities and the demand for home broadband internet services
Liu, Hongju
;
Chintagunta, Pradeep K.
;
Zhu, Ting
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
4
,
pp. 701-720
Persistent link: https://www.econbiz.de/10008652618
Saved in:
8
Why bundle discounts can be a profitable alternative to competing on price promotions
Balachander, Subramanian
;
Ghosh, Bikram
;
Stock, Axel
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
4
,
pp. 624-638
Persistent link: https://www.econbiz.de/10008652632
Saved in:
9
The economics of buyer uncertainty : advance selling vs. probabilistic selling
Fay, Scott
;
Xie, Jinhong
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
6
,
pp. 1040-1057
Persistent link: https://www.econbiz.de/10008821803
Saved in:
10
Optimal bundling strategies in multiobject auctions of complements or substitutes
Subramaniam, Ramanathan
;
Venkatesh, R.
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
2
,
pp. 264-273
Persistent link: https://www.econbiz.de/10003843314
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