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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Bayes-Statistik"
~type_genre:"Article in journal"
~type_genre:"Article"
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Search: subject_exact:"Consumer Behaviour"
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Bayes-Statistik
Consumer behaviour
273
Konsumentenverhalten
273
Theorie
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Theory
55
Internet marketing
47
Online-Marketing
47
Preismanagement
41
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Allenby, Greg M.
2
Narayan, Vishal
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Akella, Ram
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1
Ban, Masataka
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
Journal of marketing research : JMR
11
Management science : journal of the Institute for Operations Research and the Management Sciences
8
Information systems research : ISR
4
Journal of marketing research
4
Journal of retailing and consumer services
4
Quantitative marketing and economics : QME
4
International journal of hospitality management
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Agricultural economics : the journal of the International Association of Agricultural Economists
2
European journal of operational research : EJOR
2
IEEE transactions on engineering management : EM
2
International journal of market research
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Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
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Journal of business economics : JBE
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Journal of marketing
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Marketing letters : a journal of research in marketing
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Technological forecasting & social change : an international journal
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Acta oeconomica Pragensia : vědecký časopis Vysoke Školy Ekonomické v Praze
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Econometric reviews
1
Econometrics : open access journal
1
Economic inquiry : journal of the Western Economic Association International
1
Economica
1
Economics letters
1
Electronic commerce research
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Electronic commerce research and applications
1
Electronic markets : the international journal on networked business
1
Empirical economics : a quarterly journal of the Institute for Advanced Studies
1
European economic review : EER
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Games
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Games and economic behavior
1
International journal of applied behavioral economics : IJABE ; an official publication of the Information Resources Management Association
1
International journal of business innovation and research : IJBIR
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International journal of economics and business research
1
International journal of production research
1
Journal of applied econometrics
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Journal of business economics and management
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Journal of business research : JBR
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ECONIS (ZBW)
15
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1
Bayesian nonparametric customer base analysis with model-based visualizations
Dew, Ryan
;
Ansari, Asim
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
2
,
pp. 216-235
Persistent link: https://www.econbiz.de/10011864752
Saved in:
2
Targeting Mr. or Mrs. Smith : modeling and leveraging intrahousehold heterogeneity in brand choice behavior
Bruno, Hernan A.
;
Cebollada, Javier
;
Chintagunta, Pradeep K.
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
4
,
pp. 631-648
Persistent link: https://www.econbiz.de/10011916601
Saved in:
3
The effect of calorie posting regulation on consumer opinion : a flexible latent dirichlet allocation model with informative priors
Puranam, Dinesh
;
Narayan, Vishal
;
Kadiyali, Vrinda
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
5
,
pp. 726-746
Persistent link: https://www.econbiz.de/10011760371
Saved in:
4
Experimental designs and estimation for online display advertising attribution in marketplaces
Barajas, Joel
;
Akella, Ram
;
Holtan, Marius
;
Flores, Aaron
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
3
,
pp. 465-483
Persistent link: https://www.econbiz.de/10011498979
Saved in:
5
Investigating purchase conversion by uncovering online visit patterns
Park, Chang Hee
;
Park, Young-Hoon
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
6
,
pp. 894-914
Persistent link: https://www.econbiz.de/10011617437
Saved in:
6
When random assigment is not enough : accounting
Feinberg, Fred M.
;
Salisbury, Linda Court
;
Ying, Yuanping
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
6
,
pp. 976-994
Persistent link: https://www.econbiz.de/10011617492
Saved in:
7
Aggregation bias in sponsored search data : the curse and the cure
Abhishek, Vibhanshu
;
Hosanagar, Kartik
;
Fader, Peter
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
1
,
pp. 59-77
Persistent link: https://www.econbiz.de/10010497617
Saved in:
8
Usage experience with decision aids and evolution of online purchase behavior
Shi, Savannah Wei
;
Zhang, Jie
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
6
,
pp. 871-882
Persistent link: https://www.econbiz.de/10010468382
Saved in:
9
Disentangling preferences and learning in brand choice models
Shin, Sangwoo
;
Misra, Sanjog
;
Horsky, Dan
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
1
,
pp. 115-137
Persistent link: https://www.econbiz.de/10009511625
Saved in:
10
The effect of media advertising on brand consideration and choice
Terui, Nobuhiko
;
Ban, Masataka
;
Allenby, Greg M.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
1
,
pp. 74-91
Persistent link: https://www.econbiz.de/10008905591
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