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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Competition"
~subject:"Signalling"
~subject:"United States"
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Search: subject_exact:"Produktqualität"
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Product quality
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Working paper / National Bureau of Economic Research, Inc.
68
International journal of industrial organization
30
NBER working paper series
26
American journal of agricultural economics
22
Discussion paper / Centre for Economic Policy Research
18
NBER Working Paper
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The review of economics and statistics
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The journal of industrial economics
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European journal of operational research : EJOR
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Economics letters
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Journal of economic behavior & organization : JEBO
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Journal of wine economics
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Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
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Applied economics letters
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European economic review : EER
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of institutional and theoretical economics : JITE
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Management international review : mir ; journal of international business
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The Canadian journal of economics
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The journal of economic perspectives : EP ; a journal of the American Economic Association
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1
Entry of platforms into complementary hardware access product markets
Sharma, Siddhartha
;
Mehra, Amit
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 325-343
Persistent link: https://www.econbiz.de/10012504964
Saved in:
2
When consumers learn, money burns : signaling quality via advertising with observational learning and word of mouth
Joshi, Yogesh V.
;
Musalem, Andrés
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
1
,
pp. 168-188
Persistent link: https://www.econbiz.de/10012493751
Saved in:
3
Impact of competition on product decisions : movie choices of exhibitors
Orhun, A. Yeşim
;
Venkataraman, Sriram
;
Chintagunta, …
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
1
,
pp. 73-92
Persistent link: https://www.econbiz.de/10011437605
Saved in:
4
Untangling searchable and experiential quality responses to counterfeits
Qian, Yi
;
Gong, Qiang
;
Chen, Yuxin
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
4
,
pp. 522-538
Persistent link: https://www.econbiz.de/10011313065
Saved in:
5
Complementary goods : creating, capturing, and competing for value
Yalcin, Taylan
;
Ofek, Elie
;
Koenigsberg, Oded
; …
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
4
,
pp. 554-569
Persistent link: https://www.econbiz.de/10009787939
Saved in:
6
Commentaries and reply to "can brand extension signal product quality?" by Sridhar Moorthy
Wernerfelt, Birger
;
Keller, Kevin Lane
;
Moorthy, Sridhar
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
5
,
pp. 771-778
Persistent link: https://www.econbiz.de/10009665101
Saved in:
7
Can brand extension signal product quality?
Moorthy, Sridhar
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
5
,
pp. 756-770
Persistent link: https://www.econbiz.de/10009665103
Saved in:
8
Identifying unmet demand
Chandukala, Sandeep R.
;
Edwards, Yancy D.
;
Allenby, Greg M.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
1
,
pp. 61-73
Persistent link: https://www.econbiz.de/10008905593
Saved in:
9
Signaling quality through specialization
Kalra, Ajay
;
Li, Shibo
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
2
,
pp. 168-184
Persistent link: https://www.econbiz.de/10003708877
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