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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Consumer behaviour"
~subject:"Markenführung"
~subject:"user-generated content"
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Search: subject_exact:"Internet-Werbung"
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Consumer behaviour
Markenführung
user-generated content
Internet marketing
106
Online-Marketing
106
Advertising effects
65
Werbewirkung
65
Konsumentenverhalten
47
Advertising
41
Werbung
41
Search engine
30
Suchmaschine
30
Social Web
21
Social web
21
Viral marketing
20
Virales Marketing
20
advertising
18
Online retailing
16
Online-Handel
16
online advertising
15
Auction theory
14
Auktionstheorie
14
Game theory
12
Spieltheorie
12
Internet
11
E-commerce
10
Electronic Commerce
10
Experiment
10
USA
10
United States
10
field experiments
9
targeting
9
Search theory
8
Suchtheorie
8
search advertising
8
Bayes-Statistik
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Bayesian inference
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Website
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game theory
7
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English
55
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Hauser, John R.
7
Liberali, Guilherme
6
Urban, Glen L.
6
Braun, Michael
5
Chan, Tat
3
Fossen, Beth L.
3
Schweidel, David A.
3
Tucker, Catherine
3
Che, Hai
2
Gelman, Andrew
2
Gittins, John
2
Gopinath, Shyam
2
Hill, Shawndra
2
Johnson, Garrett A.
2
Lambrecht, Anja
2
Liu, Jia
2
Shin, Woochoel
2
Teixeira, Thales
2
Varian, Hal R.
2
Abhishek, Vibhanshu
1
Akella, Ram
1
Albuquerque, Paulo
1
Aral, Sinan
1
Barajas, Joel
1
Berman, Ron
1
Bhargava, Neha
1
Bleier, Alexander
1
Bordley, Robert F.
1
Bronnenberg, Bart J.
1
Brynjolfsson, Erik
1
Carson, Steve
1
Chapsky, Dan
1
Chatow, Udi
1
Chen, Kay-Yut
1
Chesnes, Matthew
1
Chevalier, Judith A.
1
Chiang, Roger H. L.
1
Chiou, Lesley
1
Dai, Weijia
1
De los Santos, Babur
1
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Published in...
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
205
Journal of retailing and consumer services
149
International journal of internet marketing and advertising : IJIMA
130
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
86
Journal of marketing communications
79
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
72
International journal of advertising : the review of marketing communications
69
Journal of promotion management : innovations in planning and applied research
59
The journal of product & brand management
53
Journal of internet commerce
52
International journal of hospitality management
51
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
50
International journal of electronic marketing and retailing : IJEMR
49
Cogent business & management
45
Electronic commerce research
37
Information systems research : ISR
37
Tourism management : research, policies, practice
37
Journal of advertising research
36
Management science : journal of the Institute for Operations Research and the Management Sciences
35
The journal of brand management : an international journal
35
Journal of promotion management : JPM
34
International journal of advertising : the quarterly review of marketing communications
32
International journal of technology marketing : IJTMkt
31
Journal of management information systems : JMIS
30
Journal of marketing
30
Marketing intelligence & planning
30
Asia Pacific journal of marketing and logistics
29
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
29
International journal of consumer studies
28
International journal of contemporary hospitality management
28
Journal of electronic commerce research : JECR
27
Technological forecasting & social change : an international journal
27
Young consumers : insight and ideas for responsible marketers
27
Journal of marketing management : MM
26
Psychology & marketing
26
SpringerLink / Bücher
26
Business horizons
24
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
24
Journal of hospitality marketing & management
24
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ECONIS (ZBW)
55
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1
Competitive advertising on brand search : traffic stealing and click quality
Simonov, Andrey
;
Hill, Shawndra
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 923-945
Persistent link: https://www.econbiz.de/10012668065
Saved in:
2
A dynamic model of optimal retargeting
Villas-Boas, J. Miguel
;
Yao, Yunfei
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
3
,
pp. 428-458
Persistent link: https://www.econbiz.de/10012593999
Saved in:
3
The fateful first consumer review
Park, Sungsik
;
Shin, Woochoel
;
Xie, Jinhong
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
3
,
pp. 481-507
Persistent link: https://www.econbiz.de/10012594009
Saved in:
4
Targeting and privacy in mobile advertising
Rafieian, Omid
;
Yoganarasimhan, Hema
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 193-216
Persistent link: https://www.econbiz.de/10012504914
Saved in:
5
Consumer search and purchase : an empirical investigation of retargeting based on consumer online behaviors
Jiang, Zhenling
;
Chan, Tat
;
Che, Hai
;
Wang, Youwei
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 219-240
Persistent link: https://www.econbiz.de/10012504941
Saved in:
6
Impact of political television advertisements on viewers' response to subsequent advertisements
Fossen, Beth L.
;
Mallapragada, Girish
;
De, Anwesha
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 305-324
Persistent link: https://www.econbiz.de/10012504957
Saved in:
7
Frontiers : moment marketing : measuring dynamics in cross-Channel ad effectiveness
Liu, Jia
;
Hill, Shawndra
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
1
,
pp. 13-22
Persistent link: https://www.econbiz.de/10012493300
Saved in:
8
The effect of individual online reviews on purchase likelihood
Vana, Prasad
;
Lambrecht, Anja
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
4
,
pp. 708-730
Persistent link: https://www.econbiz.de/10012623403
Saved in:
9
Sponsorship disclosure and consumer deception : experimental evidence from native advertising in mobile search
Sahni, Navdeep S.
;
Nair, Harikesh
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
1
,
pp. 5-32
Persistent link: https://www.econbiz.de/10012183068
Saved in:
10
Consumer privacy choice in online advertising : who opts out and at what cost to industry?
Johnson, Garrett A.
;
Shriver, Scott K.
;
Du, Shaoyin
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
1
,
pp. 33-51
Persistent link: https://www.econbiz.de/10012183069
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