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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Theorie"
~subject:"Werbewirkung"
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Search: subject_exact:"Web community"
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Social Web
51
Social web
51
Viral marketing
25
Virales Marketing
25
Internet marketing
21
Online-Marketing
21
Consumer behaviour
20
Konsumentenverhalten
20
social media
16
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14
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14
user-generated content
11
social networks
10
word of mouth
9
Data Mining
7
Data mining
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Fossen, Beth L.
2
Schweidel, David A.
2
Ahn, Dae-Yong
1
Aral, Sinan
1
Bhargava, Neha
1
Brynjolfsson, Erik
1
Chapsky, Dan
1
Duan, Jason A.
1
Goel, Sharad
1
Goldstein, Daniel G.
1
Gordon, Brett R.
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Hu, Yu Jeffrey
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Huang, Shan
1
Iyengar, Radha
1
Lambrecht, Anja
1
Lee, Jae Young
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Mela, Carl F.
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Tucker, Catherine
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Van Den Bulte, Christophe
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
International journal of advertising : the review of marketing communications
34
International journal of internet marketing and advertising : IJIMA
26
Journal of business research : JBR
25
Journal of promotion management : innovations in planning and applied research
23
Journal of retailing and consumer services
21
Journal of marketing communications
20
Journal of advertising research
15
International journal of advertising : the quarterly review of marketing communications
13
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
13
Management science : journal of the Institute for Operations Research and the Management Sciences
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
8
Information systems research : ISR
8
Journal of current issues and research in advertising
8
Journal of electronic commerce research : JECR
8
Psychology & marketing
8
Cogent business & management
7
Journal of advertising : official publication of the American Academy of Advertising
7
International journal of electronic commerce : IJEC
6
Marketing intelligence & planning
6
CESifo working papers
5
Electronic commerce research
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of internet commerce
5
Technological forecasting & social change : an international journal
5
International journal of business information systems : IJBIS
4
Journal of global marketing
4
Journal of management information systems : JMIS
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of marketing theory and practice : JMTP
4
Journal of promotion management : JPM
4
The journal of applied business research
4
Young consumers : insight and ideas for responsible marketers
4
Cambridge working papers in economics
3
European journal of marketing : EJM
3
IEEE transactions on engineering management : EM
3
International journal of consumer studies
3
International journal of information technology and management : IJITM
3
International journal of market research
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ECONIS (ZBW)
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1
Social advertising effectiveness across products : a large-scale field experiment
Huang, Shan
;
Aral, Sinan
;
Hu, Yu Jeffrey
;
Brynjolfsson, Erik
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
6
,
pp. 1142-1165
Persistent link: https://www.econbiz.de/10012405755
Saved in:
2
Measuring the impact of product placement with brand-related social media conversations and website traffic
Fossen, Beth L.
;
Schweidel, David A.
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
3
,
pp. 481-499
Persistent link: https://www.econbiz.de/10012038422
Saved in:
3
A comparison of approaches to advertising measurement : evidence from big field experiments at Facebook
Gordon, Brett R.
;
Zettelmeyer, Florian
;
Bhargava, Neha
; …
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
2
,
pp. 193-225
Persistent link: https://www.econbiz.de/10012022536
Saved in:
4
Advertising to early trend propagators : evidence from Twitter
Lambrecht, Anja
;
Tucker, Catherine
;
Wiertz, Caroline
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
2
,
pp. 177-199
Persistent link: https://www.econbiz.de/10011864708
Saved in:
5
Television advertising and online word-of-mouth : an empirical investigation of social TV activity
Fossen, Beth L.
;
Schweidel, David A.
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
1
,
pp. 105-123
Persistent link: https://www.econbiz.de/10011645782
Saved in:
6
Managing user-generated content : a dynamic rational expectations equilibrium approach
Ahn, Dae-Yong
;
Duan, Jason A.
;
Mela, Carl F.
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
2
,
pp. 284-303
Persistent link: https://www.econbiz.de/10011459519
Saved in:
7
Social contagion in new product trial and repeat
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Lee, Jae Young
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 408-429
Persistent link: https://www.econbiz.de/10011291342
Saved in:
8
Predicting individual behavior with social networks
Goel, Sharad
;
Goldstein, Daniel G.
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
1
,
pp. 82-93
Persistent link: https://www.econbiz.de/10010337965
Saved in:
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