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~isPartOf:"Marketing strategy processes and tools"
~type_genre:"Conference proceedings"
~type_genre:"Reprint"
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Marketing management
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Marketing strategy processes and tools
Lecture notes in business information processing : LNBIP
77
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
47
Corporate social responsibility
41
Strategic information systems ; Vol. 2
38
H. Igor Ansoff ; Vol. 2
32
Beiträge zur Hochschulpolitik
31
Études et dossiers / Association Internationale pour l'Étude de l'Économie de l'Assurance
31
International management of research and development
30
Prace naukowe Akademii Ekonomicznej Imienia Oskara Langego we Wrocławiu
28
International HRM: the MNE perspective
26
Investment performance measurement : evaluating and presenting results
26
An Elgar reference collection
25
Discussion paper / International Transport Forum
25
Leading organizations : perspectives for a new era
25
Strategic information systems ; Vol. 3
25
VDI-Berichte
24
Business ethics and strategy ; Vol. 1
22
Relational and functional integration
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Critical perspectives on business and management
21
Annals of operations research
20
Conference Board report
20
Corporate brand and corporate reputation
20
The merger and acquisition process
20
Accounting theory ; Vol. 2
19
Change management ; Vol. 3
19
HRM defined and in organizational context
18
Lecture notes in economics and mathematical systems : LNEMS
18
Managing learning and knowledge
18
Michael Porter ; Vol. 1
18
Michael Porter ; Vol. 2
18
Operational integration
18
The international library of critical writings in economics
18
Discovering leadership
17
H. Igor Ansoff ; Vol. 1
17
Marketing-mix strategies - product strategy and promotion strategy
17
Measuring and managing brands
17
Mergers and acquisitions
17
SUERF studies
17
Geld, Banken und Versicherungen : Beiträge zum ... Symposium Geld, Banken und Versicherungen
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ECONIS (ZBW)
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1
Initiating strategic planning
Harris, Lloyd C.
;
Ogbonna, Emmanuel
-
2009
Persistent link: https://www.econbiz.de/10003836038
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2
Strategic windows
Abell, Derek F.
-
2009
Persistent link: https://www.econbiz.de/10003836050
Saved in:
3
Market-focused resource, competitve positioning and firm performance
Hooley, Graham J.
;
Greenley, Gordon E.
;
Fahy, John
; …
-
2009
Persistent link: https://www.econbiz.de/10003836046
Saved in:
4
Determining the appropriate depth and breadth of a firm's product portfolio
Bordley, Robert
-
2009
Persistent link: https://www.econbiz.de/10003836090
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5
An understanding of marketing strategy
Greenley, Gordon E.
-
2009
Persistent link: https://www.econbiz.de/10003836001
Saved in:
6
The anatomy of strategic marketing planning
Brownlie, Douglas
-
2009
Persistent link: https://www.econbiz.de/10003836008
Saved in:
7
An overview of marketing strategy and planning
Zinkhan, George M.
;
Pereira, Arun
-
2009
Persistent link: https://www.econbiz.de/10003836009
Saved in:
8
Organisational context and behavioural problems as determinants of the effectiveness of the strategic marketing planning process
Piercy, Nigel
;
Morgan, Neil A.
-
2009
Persistent link: https://www.econbiz.de/10003836026
Saved in:
9
Governance value analysis and marketing strategy
Ghosh, Mrinal K.
;
John, George
-
2009
Persistent link: https://www.econbiz.de/10003836034
Saved in:
10
Tracing emergent processes in marketing strategy formation
Hutt, Michael D.
;
Reingen, Peter H.
;
Ronchetto, John R.
-
2009
Persistent link: https://www.econbiz.de/10003836036
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