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~isPartOf:"Marketing theory"
~subject:"Beziehungsmarketing"
~subject:"Co-creation"
~subject:"Germany"
~subject:"Konsumentenverhalten"
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Beziehungsmarketing
Co-creation
Germany
Konsumentenverhalten
Customer integration
24
Kundenintegration
24
Betriebliche Wertschöpfung
13
Value creation
13
Service-Dominant Logic
9
Service-dominant logic
9
value co-creation
9
Marketing theory
8
Marketingtheorie
8
Relationship marketing
7
Customer value
5
Kundenwert
5
Social Web
5
Social web
5
Brand management
4
Markenführung
4
Theory of value
4
Werttheorie
4
resource integration
4
service-dominant logic
4
Brand
3
Consumer behaviour
3
Lieferantenmanagement
3
Markenartikel
3
Supplier relationship management
3
Business network
2
Criticism
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Kritik
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Network
2
Netzwerk
2
Personality psychology
2
Persönlichkeitspsychologie
2
Social values
2
Soziale Werte
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Unternehmensnetzwerk
2
institutional logics
2
service logic
2
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English
9
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Cova, Bernard
1
Echeverri, Per
1
Gambetti, Rossella C.
1
Graffigna, Guendalina
1
Harrison, Debbie
1
Hibbert, Sally
1
Hilton, Toni
1
Hughes, Tim
1
Ilkkonen, Rami
1
Kjellberg, Hans
1
Luca, Nadina R.
1
Makkonen, Hannu
1
Marcos Cuevas, Javier
1
McDonald, Ruth
1
Pace, Stefano
1
Prior, Daniel D.
1
Sigala, Marianna
1
Skålén, Per
1
Vafeas, Mario
1
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Marketing theory
Journal of business research : JBR
103
Journal of retailing and consumer services
67
Industrial marketing management : the international journal for industrial and high-tech firms
44
The journal of services marketing
36
Journal of service management
33
International journal of hospitality management
26
SpringerLink / Bücher
24
The service industries journal
23
Journal of strategic marketing
19
The journal of business & industrial marketing
18
Service business
17
Journal of marketing management : MM
16
The journal of product & brand management
16
International journal of innovation management
15
Journal of service research : JSR
15
Technological forecasting & social change : an international journal
15
Tourism management : research, policies, practice
15
Customer engagement : contemporary issues and challenges
14
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
13
Journal of marketing
13
Journal of the Academy of Marketing Science
13
Marketing intelligence & planning
13
Journal of service theory and practice : JSTP
12
The journal of brand management : an international journal
12
Handbook of research on customer engagement
11
International journal of contemporary hospitality management
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
Journal of service research
11
Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
10
International journal of technology marketing : IJTMkt
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
9
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
9
Research
9
Research policy : policy, management and economic studies of science, technology and innovation
9
Services marketing quarterly
9
Business horizons
8
International journal of consumer studies
8
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ECONIS (ZBW)
9
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1
Professional reflexivity in customer involvement : tensions and ambiguities in between identities
Echeverri, Per
- In:
Marketing theory
22
(
2022
)
4
,
pp. 477-500
Persistent link: https://www.econbiz.de/10013435566
Saved in:
2
A market approach to social value co-creation : findings and implications from "Mageires" the social restaurant
Sigala, Marianna
- In:
Marketing theory
19
(
2019
)
1
,
pp. 27-45
Persistent link: https://www.econbiz.de/10012001453
Saved in:
3
Interactive value formation in interorganizational relationships : dynamic interchange between value co-creation, no-creation, and co-destruction
Makkonen, Hannu
;
Ilkkonen, Rami
- In:
Marketing theory
17
(
2017
)
4
,
pp. 517-535
Persistent link: https://www.econbiz.de/10011825051
Saved in:
4
How users shape markets
Harrison, Debbie
;
Kjellberg, Hans
- In:
Marketing theory
16
(
2016
)
4
,
pp. 445-468
Persistent link: https://www.econbiz.de/10011645945
Saved in:
5
Antecedents to value diminution : a dyadic perspective
Vafeas, Mario
;
Hughes, Tim
;
Hilton, Toni
- In:
Marketing theory
16
(
2016
)
4
,
pp. 469-491
Persistent link: https://www.econbiz.de/10011645950
Saved in:
6
Vale co-destruction in interfirm relationships : the impact of actor engagement styles
Prior, Daniel D.
;
Marcos Cuevas, Javier
- In:
Marketing theory
16
(
2016
)
4
,
pp. 533-552
Persistent link: https://www.econbiz.de/10011645965
Saved in:
7
Toward a service-dominant approach to social marketing
Luca, Nadina R.
;
Hibbert, Sally
;
McDonald, Ruth
- In:
Marketing theory
16
(
2016
)
2
,
pp. 194-218
Persistent link: https://www.econbiz.de/10011495070
Saved in:
8
Value co-creation between the "inside" and the "outside" of a company : insights from a brand community failure
Gambetti, Rossella C.
;
Graffigna, Guendalina
- In:
Marketing theory
15
(
2015
)
2
,
pp. 155-178
Persistent link: https://www.econbiz.de/10011494449
Saved in:
9
Brand volunteering : value co-creation with unpaid consumers
Cova, Bernard
;
Pace, Stefano
;
Skålén, Per
- In:
Marketing theory
15
(
2015
)
4
,
pp. 465-485
Persistent link: https://www.econbiz.de/10011494733
Saved in:
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