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~isPartOf:"Measuring and managing brands"
~person:"Keller, Kevin Lane"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Brand management
3
Consumer behaviour
3
Markenführung
3
Marketing management
3
Marketingmanagement
3
Brand extension
1
Brand image
1
Markenimage
1
Markentransfer
1
USA
1
United States
1
Value analysis
1
Wertanalyse
1
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Aufsatz im Buch
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Book section
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Reprint
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English
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Keller, Kevin Lane
Farr, Andy
2
Aaker, David A.
1
Barnard, Neil
1
Berry, Lisette
1
Bloom, Helen
1
Dowling, Grahame R.
1
Dyson, Paul
1
Ehrenberg, Andrew S. C.
1
Heckler, Susan E.
1
Hollis, Nigel S.
1
Houston, Michael J.
1
Kennedy, Rachel
1
Kim, JungKeun
1
Kim, Kyeongheui
1
Learned, Andrea
1
Miller, Stephen
1
Park, Jon-won
1
Pullins, Ellen
1
Roehm, Harper A.
1
Roehm, Michelle L.
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Romaniuk, Jenni
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Uncles, Mark
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Measuring and managing brands
Brand management ; Vol. 2
2
Report / Marketing Science Institute
2
Report / Marketing Science Institute / Marketing Science Institute
2
The journal of brand management : an international journal
2
AMS review : official publication of the Academy of Marketing Science
1
Brand management ; Vol. 3
1
Financial Times handbook of management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of international marketing
1
Journal of marketing communications
1
Journal of the Academy of Marketing Science
1
Marketing letters : a journal of research in marketing
1
Marketing-mix strategies - product strategy and promotion strategy
1
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ECONIS (ZBW)
3
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Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784811
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2
Consumer evaluations of brand extensions
Aaker, David A.
;
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784837
Saved in:
3
The effects of brand name suggestiveness on advertising recall
Keller, Kevin Lane
;
Heckler, Susan E.
;
Houston, Michael J.
-
2009
Persistent link: https://www.econbiz.de/10003784851
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