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~isPartOf:"Measuring and managing brands"
~subject:"Brand management"
~subject:"KMU"
~type_genre:"Mehrbändiges Werk"
~type_genre:"Reprint"
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Brand management
KMU
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Farr, Andy
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Measuring and managing brands
Corporate brand and corporate reputation
13
Brand management ; Vol. 2
12
Brand management ; Vol. 3
12
Brand management ; Vol. 1
10
The evolution of brands : from signals of quality to storehouses of trust
10
Brand management ; Vol. 4
9
International marketing ; Vol. 2
6
Small business and entrepreneurship ; Vol. 4
6
Marketing-mix strategies - product strategy and promotion strategy
5
SAGE library in marketing
4
Critical perspectives on business and management
3
Cross-cultural and critical perspectives on brands
3
International entrepreneurship
3
KSI : Krisen-, Sanierungs- und Insolvenzberatung ; Wirtschaft, Recht, Steuern
3
Measuring business excellence : the journal of organizational performance management
3
The journal of brand management : an international journal
3
Der Betriebswirt : Management in Wissenschaft und Praxis
2
Evolving and emerging issues in marketing strategy
2
Journal of East European management studies : JEEMS
2
Journal of business research : JBR
2
Kommunikationsmanagement im Wandel : Beiträge aus 10 Jahren =mcminstitute
2
Relational and functional integration
2
The international library of entrepreneurship
2
Társadalomkutatás
2
Zeitschrift der Unternehmensberatung : ZUb
2
Advances in service network analysis
1
An Elgar reference collection
1
Chinese management in the 'harmonious society' : managers, markets and the globalized economy
1
Collana studi e ricerche
1
Culturally-sensitive models of family business in Anglo region : a compendium using the globe paradigm
1
Entrepreneurial teams and new business creation
1
Essential reference
1
Future directions
1
Gabler Edition Wissenschaft
1
Global-local consumption
1
HAW im Dialog : Weidener Diskussionspapiere
1
International journal of globalisation and small business : IJGSB
1
International marketing ; Vol. 1
1
International marketing ; Vol. 3
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1
Strategic brand concept-image
management
Park, C. Whan
;
Jaworski, Bernard J.
;
MacInnis, Deborah J.
-
2009
Persistent link: https://www.econbiz.de/10003784829
Saved in:
2
Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784811
Saved in:
3
Does your brand have the energy to compete?
Farr, Andy
-
2009
Persistent link: https://www.econbiz.de/10003784815
Saved in:
4
Consumer evaluations of brand extensions
Aaker, David A.
;
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784837
Saved in:
5
Strong brand, high spend : tracking relationships between the marketing mix and brand values
Biel, Alexander L.
-
2009
Persistent link: https://www.econbiz.de/10003784910
Saved in:
6
Understanding, measuring, and using brand equity
Dyson, Paul
;
Farr, Andy
;
Hollis, Nigel S.
-
2009
Persistent link: https://www.econbiz.de/10003784813
Saved in:
7
Acceptance of brand extensions : interactive influences of product category similarity, typicality of claimed benefits, and brand relationship quality
Park, Jon-won
;
Kim, Kyeongheui
;
Kim, JungKeun
-
2009
Persistent link: https://www.econbiz.de/10003784843
Saved in:
8
How to market to women by humanising your brand
Learned, Andrea
-
2009
Persistent link: https://www.econbiz.de/10003784847
Saved in:
9
Brand advertising as creative publicity
Ehrenberg, Andrew S. C.
;
Barnard, Neil
;
Kennedy, Rachel
; …
-
2009
Persistent link: https://www.econbiz.de/10003784904
Saved in:
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