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~isPartOf:"Psychology & marketing"
~isPartOf:"Social Web im Tourismus : Strategien - Konzepte - Einsatzfelder"
~subject:"Beziehungsmarketing"
~subject:"Electronic Commerce"
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Beziehungsmarketing
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Social Web
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Social web
99
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22
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22
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Psychology & marketing
Social Web im Tourismus : Strategien - Konzepte - Einsatzfelder
Journal of business research : JBR
112
Journal of retailing and consumer services
81
Industrial marketing management : the international journal for industrial and high-tech firms
45
SpringerLink / Bücher
42
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
40
International journal of internet marketing and advertising : IJIMA
40
Technological forecasting & social change : an international journal
36
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
35
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
33
The journal of product & brand management
32
Electronic commerce research
31
International journal of electronic marketing and retailing : IJEMR
31
Journal of management information systems : JMIS
30
Information systems research : ISR
27
Journal of internet commerce
27
International journal of business information systems : IJBIS
25
Business horizons
24
Journal of strategic marketing
23
Marketing intelligence & planning
23
Journal of electronic commerce research : JECR
22
The journal of brand management : an international journal
21
International journal of e-business research : an official publication of the Information Resources Management Association
20
International journal of electronic commerce : IJEC
20
International journal of hospitality management
20
Journal of promotion management : innovations in planning and applied research
19
Journal of marketing communications
18
Springer eBook Collection
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The journal of services marketing
18
Asia Pacific journal of marketing and logistics
16
Journal of hospitality marketing & management
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Journal of marketing
16
Electronic markets : EM ; the international journal of electronic commerce and business media
15
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
15
Journal of marketing management : MM
15
Journal of service management
15
Journal of the Academy of Marketing Science
15
Tourism management : research, policies, practice
15
International journal of contemporary hospitality management
14
The journal of business & industrial marketing
14
Cogent business & management
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ECONIS (ZBW)
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1
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
2
Social media in marketing research : theoretical bases, methodological aspects, and thematic focus
Li, Fangfang
;
Larimo, Jorma
;
Leonidou, Leonidas C.
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 124-145
Persistent link: https://www.econbiz.de/10013465216
Saved in:
3
How to strategically choose or combine augmented and virtual reality for improved online experiential retailing
Hilken, Tim
;
Chylinski, Mathew
;
Keeling, Debbie I.
; …
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 495-507
Persistent link: https://www.econbiz.de/10012817124
Saved in:
4
Virtual agents that flatter you : moderating effects of self-esteem and customization target in e-customization services
Li, Xueni
;
Si, Wei
;
Chan, Kimmy Wa
- In:
Psychology & marketing
41
(
2024
)
2
,
pp. 344-363
Persistent link: https://www.econbiz.de/10014467497
Saved in:
5
Is this really me? : investigating brand personality self-congruity on consumer behavior in video-based social media
Bargoni, Augusto
;
Giachino, Chiara
;
Gutuleac, Rada
; …
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 1115-1132
Persistent link: https://www.econbiz.de/10014530974
Saved in:
6
What drives sponsorship effectiveness? : an examination of the roles of brand community identification, brand authenticity, and sponsor-club congruence
Moharana, Tapas Ranjan
;
Bhattacharjee, Debashree Roy
; …
- In:
Psychology & marketing
40
(
2023
)
6
,
pp. 1211-1236
Persistent link: https://www.econbiz.de/10014291839
Saved in:
7
Fear of missing out in the digital age : the role of social media satisfaction and advertising engagement
Bui, M̃y
;
Krishen, Anjala S.
;
Anlamlier, Eda
;
Berezan, Orie
- In:
Psychology & marketing
39
(
2022
)
4
,
pp. 683-693
Persistent link: https://www.econbiz.de/10013165424
Saved in:
8
Does celebrity attachment influence brand attachment and brand loyalty in celebrity endorsement? : a mixed methods study
Özer, Mehmet
;
Özer, Alper
;
Ekinci, Yuksel
;
Koçak, Akın
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2384-2400
Persistent link: https://www.econbiz.de/10013465202
Saved in:
9
Engaging fans on microblog : the synthetic influence of parasocial interaction and source characteristics on celebrity endorsement
Gong, Wanqi
;
Li, Xigen
- In:
Psychology & marketing
34
(
2017
)
7
,
pp. 720-732
Persistent link: https://www.econbiz.de/10011738072
Saved in:
10
Exploring how video digital storytelling builds relationship experiences
Pera, Rebecca
;
Viglia, Giampaolo
- In:
Psychology & marketing
33
(
2016
)
12
,
pp. 1142-1150
Persistent link: https://www.econbiz.de/10011627307
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