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~isPartOf:"Psychology & marketing"
~subject:"Advertising"
~subject:"Celebrity endorsement"
~subject:"Fernsehwerbung"
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Advertising
Celebrity endorsement
Fernsehwerbung
Advertising effects
122
Werbewirkung
122
Consumer behaviour
59
Konsumentenverhalten
59
Werbung
40
Psychology of advertising
24
Werbepsychologie
24
Brand management
23
Markenführung
23
Brand image
21
Markenimage
21
Celebrity-Werbung
17
Internet marketing
17
Online-Marketing
17
USA
15
United States
15
Brand
12
Markenartikel
12
Emotion
10
advertising
10
Social Web
8
Social web
8
Sponsoring
6
Sponsorship
6
Cognition
5
Kognition
5
Marketing management
5
Marketingmanagement
5
Perception
5
Target group
5
Wahrnehmung
5
Zielgruppe
5
Advertising music
4
Beziehungsmarketing
4
Computerspiel
4
Experiment
4
Gender
4
Geschlecht
4
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58
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58
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58
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English
58
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Mishrab, Aditya Shankar
3
Bailey, Ainsworth Anthony
2
Bauer, Brittney C.
2
Fleck, Nathalie
2
Roy, Subhadip
2
Akturan, Ulun
1
Arendsen, Jolien
1
Arli, Denni
1
Arnold, Mark J.
1
Ashill, Nicholas J.
1
Auschaitrakul, Sumitra
1
Bagozzi, Richard P.
1
Bailey, Ainsworth A.
1
Baker, Gary A.
1
Bambauer-Sachse, Silke
1
Barnes, Bradley R.
1
Bigné Alcañiz, J. Enrique
1
Boerman, Sophie C.
1
Boeuf, Benjamin
1
Borel, Laurence
1
Buzeta, Cristian
1
Carruthers, Janet
1
Casado-Aranda, Luis-Alberto
1
Cheng, Li-Keng
1
Cho, Hichang
1
Choi, Sejung Marina
1
Choi, Yung Kyun
1
Christodoulides, George
1
Chung, Siyoung
1
Chung, Sungwon
1
Cui, Yuanyuan
1
D'Ambrogio, Simone
1
Dahlén, Micael
1
Das, Enny
1
Das, Gopal
1
De Angelis, Matteo
1
De Keyzer, Freya
1
DeCotiis, Allen R.
1
Deng, Huixin
1
Dimoka, Angelika
1
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Psychology & marketing
International journal of advertising : the review of marketing communications
156
International journal of advertising : the quarterly review of marketing communications
143
Journal of advertising research
131
Journal of advertising : official publication of the American Academy of Advertising
127
Journal of marketing communications
124
Journal of business research : JBR
122
Journal of promotion management : JPM
63
Journal of promotion management : innovations in planning and applied research
58
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
54
Journal of retailing and consumer services
43
International journal of internet marketing and advertising : IJIMA
41
European journal of marketing : EJM
40
Journal of current issues and research in advertising : JCIRA
40
Health marketing quarterly
34
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
34
Young consumers : insight and ideas for responsible marketers
29
Marketing letters : a journal of research in marketing
28
Journal of global marketing
27
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
25
Journal of marketing research : JMR
25
Journal of current issues and research in advertising
24
Journal of international consumer marketing
24
Journal of marketing
23
Management science : journal of the Institute for Operations Research and the Management Sciences
23
Asia Pacific journal of marketing and logistics
20
International journal of pharmaceutical and healthcare marketing : IJPHM
20
The journal of product & brand management
20
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
The journal of consumer marketing
19
Marketing intelligence & planning
18
International journal of consumer studies
17
International journal of sports marketing & sponsorship
17
Quantitative marketing and economics : QME
17
Journal of advertising
16
Journal of marketing research
16
Marketing : ZFP ; journal of research and management
16
International journal of hospitality management
15
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
15
Journal of the Academy of Marketing Science
15
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ECONIS (ZBW)
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1
The application of neuromarketing tools in communication research : a comprehensive review of trends
Casado-Aranda, Luis-Alberto
;
Sánchez-Fernández, Juan
; …
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1737-1756
Persistent link: https://www.econbiz.de/10014338321
Saved in:
2
How songs from growing up and viewers' attachment styles affect video ads' effectiveness
Lourenço, Carlos Jorge da Silva
;
Isabella, Giuliana
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 209-233
Persistent link: https://www.econbiz.de/10013465222
Saved in:
3
How celebrity status and gaze direction in ads drive visual attention to shape consumer decisions
D'Ambrogio, Simone
;
Werksman, Noah
;
Platt, Michael L.
; …
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 723-734
Persistent link: https://www.econbiz.de/10014290848
Saved in:
4
The impact of COVID-19 on consumer evaluation of authentic advertising messages
Park, Jooyoung
;
Kim, Jungkeun
;
Lee, Daniel C.
;
Kim, …
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 76-89
Persistent link: https://www.econbiz.de/10012796063
Saved in:
5
Hand movement speed in advertising elicits gender stereotypes and consumer responses
Sumit Malik
;
Sayin, Eda
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 331-345
Persistent link: https://www.econbiz.de/10012796106
Saved in:
6
Consumer response to online behavioral advertising in a social media context : the role of perceived ad complicity
Ghanbarpour, Tohid
;
Sahabeh, Easa
;
Gustafsson, Anders
- In:
Psychology & marketing
39
(
2022
)
10
,
pp. 1853-1870
Persistent link: https://www.econbiz.de/10013465120
Saved in:
7
A good reason to buy : justification drives the effect of advertising frames on impulsive socially responsible buying
Moes, Anne
;
Fransen, Marieke
;
Verhagen, Tibert
;
Fennis, …
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2260-2272
Persistent link: https://www.econbiz.de/10013465183
Saved in:
8
Brands in a game or a game for brands? : comparing the persuasive effectiveness of in-game advertising and advergames
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2328-2348
Persistent link: https://www.econbiz.de/10013465194
Saved in:
9
The influence of humor in advertising : explaining the effects of humor in two-sided messsages
Eisend, Martin
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 962-973
Persistent link: https://www.econbiz.de/10013186896
Saved in:
10
Celebrity co-creator or celebrity endorser? : exploring mediating and moderating factors in Marcom decision
Roy, Subhadip
;
Mishrab, Aditya Shankar
;
Bailey, …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 802-818
Persistent link: https://www.econbiz.de/10014518838
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