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~isPartOf:"Psychology & marketing"
~subject:"Advertising"
~subject:"Deutschland"
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Advertising
Deutschland
Brand management
112
Markenführung
112
Consumer behaviour
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Konsumentenverhalten
89
Brand image
70
Markenimage
70
Brand
48
Markenartikel
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Beziehungsmarketing
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Relationship marketing
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Advertising effects
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Personality psychology
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Persönlichkeitspsychologie
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Social web
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Werbung
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Customer satisfaction
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brand loyalty
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branding
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Celebrity endorsement
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brand personality
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Brand extension
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Albrecht, Carmen-Maria
1
Arli, Denni
1
Bagozzi, Richard P.
1
Bauer, Brittney C.
1
Bauer, Hans H.
1
Borel, Laurence
1
Christodoulides, George
1
Cui, Yuanyuan
1
DeCotiis, Allen R.
1
Dimoka, Angelika
1
Dwivedi, Yogesh Kumar
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Fritz, Wolfgang
1
Ghosh, Tathagata
1
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1
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1
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1
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1
Isabella, Giuliana
1
Kempe, Michael
1
Kocher, Bruno
1
Kuo, Andrew
1
Lorenz, Bettina
1
Lourenço, Carlos Jorge da Silva
1
Mafael, Alexander
1
Maier, Erik
1
Neumann, Marcus M.
1
Orth, Ulrich R.
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Persing, Adam
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Schmalz, Sebastian
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Semaan, Rania W.
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Sreejesh, S.
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Van Esch, Patrick
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Verbeke, Willem J. M. I.
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Vo, Khoi
1
Ward, Brendan
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West, Douglas C.
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Woodside, Arch G.
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Psychology & marketing
SpringerLink / Bücher
96
Innovatives Markenmanagement
34
Journal of business research : JBR
33
Research
31
International journal of advertising : the review of marketing communications
27
Springer eBook Collection / Business and Economics
27
Journal of marketing communications
24
Gabler Edition Wissenschaft
20
International journal of advertising : the quarterly review of marketing communications
18
Journal of advertising research
17
Gabler Research
14
The journal of product & brand management
13
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
12
The journal of brand management : an international journal
12
Journal of advertising
11
Journal of promotion management : JPM
11
Journal of promotion management : innovations in planning and applied research
11
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
11
Mit der Marke zum Erfolg : Markenmanagement in Hotellerie und Gastronomie
11
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
10
International journal of internet marketing and advertising : IJIMA
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of retailing and consumer services
10
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
10
Employer Branding : Arbeitgeber positionieren und präsentieren
9
Schriften zu Marketing und Management
9
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
9
Springer eBook Collection
9
CSR und Brand Management : Marken nachhaltig führen
8
Erfolgreiche Markendifferenzierung : Strategie und Praxis professioneller Markenprofilierung
8
Hamburger Schriften zur Marketingforschung
8
Journal of historical research in marketing
8
Marketing : ZFP ; journal of research and management
8
Erfurter Hefte zum angewandten Marketing
7
European journal of marketing : EJM
7
Gabler Edition Wissenschaft / Innovatives Markenmanagement
7
Gabler Edition Wissenschaft / Marken- und Produktmanagement
7
Gabler Research / Innovatives Markenmanagement
7
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
7
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ECONIS (ZBW)
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1
How songs from growing up and viewers' attachment styles affect video ads' effectiveness
Lourenço, Carlos Jorge da Silva
;
Isabella, Giuliana
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 209-233
Persistent link: https://www.econbiz.de/10013465222
Saved in:
2
Brands in a game or a game for brands? : comparing the persuasive effectiveness of in-game advertising and advergames
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2328-2348
Persistent link: https://www.econbiz.de/10013465194
Saved in:
3
Adbusting : how advertising altered by activists affects brands
Maier, Erik
;
Mafael, Alexander
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 938-957
Persistent link: https://www.econbiz.de/10014519056
Saved in:
4
Strong versus weak consumer-brand relationships : matching psychological sense of brand community and type of advertising appeal
Bauer, Brittney C.
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 791-810
Persistent link: https://www.econbiz.de/10014290861
Saved in:
5
Anthropomorphizing religious advertising : the moderating role of political ideology
Van Esch, Patrick
;
Cui, Yuanyuan
;
Arli, Denni
; …
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2284-2301
Persistent link: https://www.econbiz.de/10013465190
Saved in:
6
How well will this brand work? : the ironic impact of advertising disclosure of body-image retouching on brand attitudes
Semaan, Rania W.
;
Kocher, Bruno
;
Gould, Stephen J.
- In:
Psychology & marketing
35
(
2018
)
10
,
pp. 766-777
Persistent link: https://www.econbiz.de/10011970119
Saved in:
7
Advertising archetypes' impact on physician engagement and behavior in the context of healthcare products
Woodside, Arch G.
;
Persing, Adam
;
Ward, Brendan
; …
- In:
Psychology & marketing
35
(
2018
)
7
,
pp. 533-541
Persistent link: https://www.econbiz.de/10011970138
Saved in:
8
Consumer branded #hashtag engagement : can creativity in TV advertising influence hashtag engagement?
Stathopoulou, Anastasia
;
Borel, Laurence
; …
- In:
Psychology & marketing
34
(
2017
)
4
,
pp. 448-462
Persistent link: https://www.econbiz.de/10011674020
Saved in:
9
Catch and shoot : the influence of advergame mechanics on preference formation
Kuo, Andrew
;
Hamilton Rice, Dan
- In:
Psychology & marketing
32
(
2015
)
2
,
pp. 162-172
Persistent link: https://www.econbiz.de/10010527179
Saved in:
10
An extended search for generic consumer-brand relationships
Fritz, Wolfgang
;
Lorenz, Bettina
;
Kempe, Michael
- In:
Psychology & marketing
31
(
2014
)
11
,
pp. 976-991
Persistent link: https://www.econbiz.de/10010460835
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