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~isPartOf:"Psychology & marketing"
~subject:"Arbeitsgruppe"
~subject:"Business network"
~subject:"Social web"
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Search: subject_exact:"Virtual worlds"
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Arbeitsgruppe
Business network
Social web
Virtual reality
25
Virtuelle Realität
25
Consumer behaviour
16
Konsumentenverhalten
16
augmented reality
11
Social Web
9
virtual reality
7
Viral marketing
4
Virales Marketing
4
Beziehungsmarketing
3
Brand
3
E-commerce
3
Electronic Commerce
3
Markenartikel
3
Relationship marketing
3
Virtual organization
3
Virtuelle Organisation
3
marketing
3
Advertising effects
2
Artificial intelligence
2
Brand image
2
Brand management
2
Internet
2
Internet marketing
2
Künstliche Intelligenz
2
Markenführung
2
Markenimage
2
Marketing management
2
Marketingmanagement
2
Online-Marketing
2
Werbewirkung
2
avatars
2
customer experience
2
embodiment
2
enjoyment
2
extended reality
2
immersion
2
metaverse
2
narrative transportation
2
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Article
9
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9
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9
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English
9
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Flavián Blanco, Carlos
2
Ahn, Sun Joo
1
Alalwan, Ali A.
1
Ameen, Nisreen
1
Balakrishnan, Janarthanan
1
Barta, Sergio
1
Belk, Russell W.
1
Bodur, H. Onur
1
Buhalis, Dimitrios
1
Bélisle, Jean-François
1
Chan, Kimmy Wa
1
Chen, Chen
1
Chen, Congbo
1
Chen, Juan
1
Chylinski, Mathew
1
Dessart, Laurence
1
Dutot, Vincent
1
Dwivedi, Yogesh Kumar
1
Etienne, Elodie
1
Felix, Reto
1
Filieri, Raffaele
1
Gustafsson, Anders
1
Heller, Jonas
1
Hilken, Tim
1
Hinsch, Christian
1
Hollensen, Svend
1
Hughes, David Laurie
1
Hwa, Jacky Cheah Jun
1
Ibáñez-Sánchez, Sergio
1
Jain, Varsha
1
Keeling, Debbie I.
1
Kim, Jooyoung
1
Krishen, Anjala S.
1
Kumar, Satish
1
Lartey, Jared O.
1
Leclercq, Anne-Lise
1
Li, Xueni
1
Mahr, Dominik
1
Ning, Changhui
1
Orús, Carlos
1
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Published in...
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Psychology & marketing
Journal of business research : JBR
16
International journal of networking and virtual organisations : IJNVO
11
Virtuelle Unternehmen
11
Journal of retailing and consumer services
10
Technological forecasting & social change : an international journal
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
Journal of marketing management : MM
8
Business horizons
7
Journal of management information systems : JMIS
6
Produktions- und Logistikmanagement in virtuellen Unternehmen und Unternehmensnetzwerken
6
Commercial transactions in the virtual world : issues and opportunities
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Information systems research : ISR
4
International journal of consumer studies
4
International journal of product development : IJPD
4
Southern economic journal
4
Synthetic worlds : emerging technologies in education and economics
4
Tourism management : research, policies, practice
4
Virtual worlds and e-commerce : technologies and applications for building customer relationships
4
Advances in educational technologies and instructional design (AETID) book series
3
Asia Pacific journal of marketing and logistics
3
Berichte aus der Betriebswirtschaft
3
Business & information systems engineering
3
Computational and mathematical organization theory
3
DUV / Wirtschaftswissenschaft
3
Electronic commerce research
3
Gabler Edition Wissenschaft
3
Human resource management review
3
International journal of contemporary hospitality management
3
International journal of production research
3
Journal of behavioral and experimental economics
3
Journal of consumer behaviour
3
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
3
Journal of electronic commerce research : JECR
3
Journal of internet commerce
3
Kooperations- und Netzwerkmanagement : Festgabe für Gert v. Kortzfleisch zum 80. Geburtstag
3
Management information systems : mis quarterly
3
Nachhaltige Informationsgesellschaft : Analyse und Gestaltungsempfehlungen aus Management- und institutioneller Sicht
3
Springer eBook Collection
3
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ECONIS (ZBW)
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1
Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar
;
Hughes, David Laurie
;
Wang, Yichuan
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
Saved in:
2
How to strategically choose or combine augmented and virtual reality for improved online experiential retailing
Hilken, Tim
;
Chylinski, Mathew
;
Keeling, Debbie I.
; …
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 495-507
Persistent link: https://www.econbiz.de/10012817124
Saved in:
3
Augmented reality filters on social media : analyzing the drivers of playability based on uses and gratifications theory
Ibáñez-Sánchez, Sergio
;
Orús, Carlos
;
Flavián …
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 559-578
Persistent link: https://www.econbiz.de/10012817136
Saved in:
4
It's all part of the customer journey : the impact of augmented reality, chatbots, and social media on the body image and self-esteem of Generation Z female consumers
Ameen, Nisreen
;
Hwa, Jacky Cheah Jun
;
Kumar, Satish
- In:
Psychology & marketing
39
(
2022
)
11
,
pp. 2110-2129
Persistent link: https://www.econbiz.de/10013465147
Saved in:
5
Virtual agents that flatter you : moderating effects of self-esteem and customization target in e-customization services
Li, Xueni
;
Si, Wei
;
Chan, Kimmy Wa
- In:
Psychology & marketing
41
(
2024
)
2
,
pp. 344-363
Persistent link: https://www.econbiz.de/10014467497
Saved in:
6
A systematic literature review of virtual embodied experience
Chen, Juan
;
Ning, Changhui
;
Chen, Congbo
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2167-2185
Persistent link: https://www.econbiz.de/10014432387
Saved in:
7
Perception of avatars nonverbal behaviors in virtual reality
Etienne, Elodie
;
Leclercq, Anne-Lise
;
Remacle, Angélique
; …
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2464-2481
Persistent link: https://www.econbiz.de/10014432413
Saved in:
8
Strategic use of immersive media and narrative message in virtual marketing : understanding the roles of telepresence and transportation
Chen, Chen
;
Yao, Mike Z.
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 524-542
Persistent link: https://www.econbiz.de/10012817130
Saved in:
9
Avatars as information : perception of consumers based on their avatars in virtual worlds
Bélisle, Jean-François
;
Bodur, H. Onur
- In:
Psychology & marketing
27
(
2010
)
8
,
pp. 741-765
Persistent link: https://www.econbiz.de/10003997655
Saved in:
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