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~isPartOf:"Psychology & marketing"
~subject:"Beziehungsmarketing"
~subject:"Personalmanagement"
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Search: subject:"Management"
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Beziehungsmarketing
Personalmanagement
Consumer behaviour
196
Konsumentenverhalten
196
Brand management
112
Markenführung
112
Relationship marketing
99
Brand image
79
Markenimage
79
Brand
51
Markenartikel
51
Customer satisfaction
41
Kundenzufriedenheit
41
Marketing management
37
Marketingmanagement
37
Advertising effects
31
Werbewirkung
31
Dienstleistungsqualität
28
Service quality
28
USA
25
United States
25
Social Web
24
Social web
24
Emotion
23
Personality psychology
21
Persönlichkeitspsychologie
21
Customer service
20
Kundenservice
20
Corporate Social Responsibility
19
Corporate social responsibility
19
Internet marketing
17
Online-Marketing
17
Beschwerdemanagement
16
Complaint management
16
Advertising
13
Werbung
13
Einzelhandel
12
Retail trade
12
Viral marketing
12
Virales Marketing
12
Business ethics
11
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20
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Article
97
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3
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100
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100
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3
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3
Case study
1
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1
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English
100
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Ndubisi, Nelson Oly
3
Yi, Youjae
3
Al-Nabhani, Khalid
2
Cheng, Li-Keng
2
Choi, Sejung Marina
2
Chu, Xing-Yu
2
Darley, William K.
2
Krishen, Anjala S.
2
Leonidou, Leonidas C.
2
Lunardo, Renaud
2
McLean, Graeme J.
2
Nataraajan, Rajan
2
Schaarschmidt, Mario
2
Sung, Yongjun
2
Toung, Chung-Lin
2
Walsh, Gianfranco
2
Ahn, Sun Joo
1
Ahuvia, Aaron C.
1
Anaza, Nwamaka A.
1
Anlamlier, Eda
1
Ansari, Shiveen
1
Arnold, Mark J.
1
Artis, Andrew
1
Asante, Isaac Owusu
1
Ates, Zelal
1
Augusto, Mário Gomes
1
Aykol, Bilge
1
Babin, Barry J.
1
Bandyopadhyay, Argho
1
Bargoni, Augusto
1
Bauer, Brittney C.
1
Becker, Marc
1
Berezan, Orie
1
Bernache-Assollant, Iouri
1
Bhattacharjee, Debashree Roy
1
Bigné Alcañiz, J. Enrique
1
Birch, Nancy J.
1
Blaurock, Marah
1
Blut, Markus
1
Bodet, Guillaume
1
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Psychology & marketing
Journal of business research : JBR
723
The international journal of human resource management
595
Journal of retailing and consumer services
585
SpringerLink / Bücher
450
Industrial marketing management : the international journal for industrial and high-tech firms
405
International journal of hospitality management
345
International journal of human resource management
286
Human resource management
245
Human resource management review
244
The journal of services marketing
225
The service industries journal
199
The journal of business & industrial marketing
196
International journal of contemporary hospitality management
179
Journal of the Academy of Marketing Science
164
Journal of strategic marketing
162
Employee relations
156
Management revue : socio-economic studies
154
Cogent business & management
153
International journal of electronic customer relationship management : IJECRM
141
Human resource management journal
139
Personnel review : a professional journal reporting new developments in research, theory and practice of personel management
137
Springer eBook Collection
127
Gabler Edition Wissenschaft
126
International journal of manpower
126
Journal of marketing
124
Tourism management : research, policies, practice
124
Journal of hospitality marketing & management
123
Journal of service research : JSR
119
Journal of travel and tourism marketing
115
Journal of business ethics : JOBE
113
The journal of product & brand management
112
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
111
Journal of service management
109
Asia Pacific journal of marketing and logistics
107
Business horizons
106
The journal of brand management : an international journal
105
Journal of retailing
103
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
100
Marketing intelligence & planning
98
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ECONIS (ZBW)
100
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1
When and why signaling frontline employee inexperience can prove to be an asset : effects on consumer forgiveness for service failure
Flacandji, Michaël
;
Cusin, Julien
;
Lunardo, Renaud
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2728-2742
Persistent link: https://www.econbiz.de/10014432547
Saved in:
2
The customer is often wrong : investigating the influence of customer failures and apologies on frontline service employee well-being
Robertson, Nichola
;
Rotman, Jeffrey
;
MacQuilken, Lisa
; …
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 825-844
Persistent link: https://www.econbiz.de/10014290864
Saved in:
3
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
4
How companies use typeface design to engage consumers in charitable activities
Chu, Xing-Yu
;
Tok, Dickson
;
Zhou, Xiaoyu
;
Chen, Xi
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 107-123
Persistent link: https://www.econbiz.de/10013465214
Saved in:
5
How can customers cope with cognitive demands of professional services? : the role of employee coping support
Garbas, Janina
;
Blaurock, Marah
;
Büttgen, Marion
; …
- In:
Psychology & marketing
40
(
2023
)
5
,
pp. 867-887
Persistent link: https://www.econbiz.de/10014290866
Saved in:
6
Digital presence in service recovery : the interactive effect of customer salutations and employee photographs in email signatures
Walsh, Gianfranco
;
Shiu, Edward
;
Schaarschmidt, Mario
; …
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2361-2383
Persistent link: https://www.econbiz.de/10013465198
Saved in:
7
How gamifying AI shapes customer motivation, engagement, and purchase behavior
Elmashhara, Maher Georges
;
De Cicco, Roberta
;
Silva, …
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 134-150
Persistent link: https://www.econbiz.de/10014467479
Saved in:
8
Eliminating customer experience pain points in complex customer journeys through smart service solutions
Holz, Heiko F.
;
Becker, Marc
;
Blut, Markus
;
Paluch, Stefanie
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 592-609
Persistent link: https://www.econbiz.de/10014467620
Saved in:
9
Chatbots in frontline services and customer experience : an anthropomorphism perspective
Nguyen Tuyet-Mai
;
Ferm, Lars-Erik Casper
;
Quach, Sara
; …
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2201-2225
Persistent link: https://www.econbiz.de/10014432391
Saved in:
10
Deciphering consumer commitment : exploring the dual influence of self-brand and self-group relationships
Bauer, Brittney C.
;
Carlson, Brad D.
;
Arnold, Mark J.
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2539-2558
Persistent link: https://www.econbiz.de/10014432499
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