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~isPartOf:"Psychology & marketing"
~subject:"Brand image"
~subject:"Market research"
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Brand image
Market research
Consumer behaviour
652
Konsumentenverhalten
652
Markenimage
101
Brand management
89
Markenführung
89
Beziehungsmarketing
74
Relationship marketing
74
Brand
63
Markenartikel
63
USA
62
United States
62
Advertising effects
59
Werbewirkung
59
Emotion
55
Personality psychology
49
Persönlichkeitspsychologie
49
Customer satisfaction
48
Kundenzufriedenheit
48
Experiment
43
Social Web
38
Social web
38
Advertising
36
Online retailing
36
Online-Handel
36
Werbung
36
Viral marketing
33
Virales Marketing
33
Einzelhandel
32
Retail trade
32
Dienstleistungsqualität
26
Service quality
26
Cognition
25
Kognition
25
Luxury goods
25
Luxusgüter
25
Confidence
24
Vertrauen
24
Internet marketing
23
Online-Marketing
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109
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Albrecht, Carmen-Maria
3
Kuanr, Abhisek
3
Pradhan, Debasis
3
Woodside, Arch G.
3
Bauer, Brittney C.
2
Cheng, Li-Keng
2
Huang, Hazel H.
2
Kim, Jooyoung
2
Lee, Michael S. W.
2
Miceli, Gaetano
2
Mitchell, Vincent-Wayne
2
Penz, Elfriede
2
Raimondo, Maria Antonietta
2
Stöttinger, Barbara
2
Sung, Yongjun
2
Toung, Chung-Lin
2
Yi, Youjae
2
Acikgoz, Fulya
1
Adler, Susanne
1
Akram, Muhammad Shakaib
1
Akrout, Houcine
1
Al-Mutawa, Fajer Saleh
1
Alguezaui, Salma
1
Ansell, Jonathan
1
Arli, Denni
1
Arnold, Mark J.
1
Asante, Isaac Owusu
1
Ashill, Nicholas J.
1
Astous, Alain d'
1
Augusto, Mário Gomes
1
Awan, Tahir Mumtaz
1
Backhaus, Christof
1
Baek, Tae Hyun
1
Bagozzi, Richard P.
1
Baima, Gabriele
1
Bao, Jia Yao Esther
1
Bao, Yongchuan
1
Bargoni, Augusto
1
Barnes, Stuart J.
1
Bauer, Hans H.
1
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Psychology & marketing
Journal of business research : JBR
384
The journal of product & brand management
242
Journal of retailing and consumer services
236
The journal of brand management : an international journal
215
Asia Pacific journal of marketing and logistics
91
Journal of marketing research : JMR
88
European journal of marketing : EJM
79
Journal of marketing communications
74
Journal of international consumer marketing
72
International journal of hospitality management
63
Marketing letters : a journal of research in marketing
63
The journal of consumer marketing
60
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
56
International journal of consumer studies
55
International marketing review
55
Journal of global marketing
55
Marketing intelligence & planning
55
Journal of marketing management : MM
54
Qualitative market research : an international journal
54
Cogent business & management
51
Journal of fashion marketing and management
51
Journal of consumer research : JCR ; an interdisciplinary bimonthly
48
Journal of marketing
47
Journal of strategic marketing
47
Journal of the Academy of Marketing Science
46
Journal of Islamic marketing
42
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
42
Journal of promotion management : innovations in planning and applied research
42
Journal of travel and tourism marketing
41
International journal of internet marketing and advertising : IJIMA
39
International journal of market research : JMRS ; the journal of the Market Research Society
39
Journal of promotion management : JPM
38
Journal of marketing management : JMM ; journal of the Academy of Marketing
37
International journal of advertising : the review of marketing communications
35
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
35
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
34
European journal of marketing
33
International journal of advertising : the quarterly review of marketing communications
33
The IUP journal of brand management : IJBRM
33
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ECONIS (ZBW)
109
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109
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1
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
2
The impact of corporate social responsibility on consumer brand engagement and purchase intention at fashion retailers
Cuesta-Valiño, Pedro
;
Gutiérrez-Rodríguez, Pablo
; …
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 649-664
Persistent link: https://www.econbiz.de/10014467626
Saved in:
3
Cue-reactivity to brand logos of consumers with a compulsive buying tendency : a consumer neuroscience perspective
Hubert, Mirja
;
Hubert, Marco
;
Mariani, Marcello M.
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 677-692
Persistent link: https://www.econbiz.de/10014467630
Saved in:
4
The length of brand names influences the expectation of healthiness in foods and preference for healthy foods
Motoki, Kosuke
;
Pathak, Abhishek
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1850-1862
Persistent link: https://www.econbiz.de/10014338329
Saved in:
5
Consumer hate and boycott communications of socially irresponsible fashion brands : applying complexity theory in psychology and marketing research
Woodside, Arch G.
;
Akrout, Houcine
;
Mrad, Mona
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 1986-2015
Persistent link: https://www.econbiz.de/10014338454
Saved in:
6
Chatbots in frontline services and customer experience : an anthropomorphism perspective
Nguyen Tuyet-Mai
;
Ferm, Lars-Erik Casper
;
Quach, Sara
; …
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2201-2225
Persistent link: https://www.econbiz.de/10014432391
Saved in:
7
When reality backfires : product evaluation context and the effectiveness of augmented reality in e-commerce
Pfaff, Alexander
;
Spann, Martin
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2413-2427
Persistent link: https://www.econbiz.de/10014432410
Saved in:
8
Influencer marketing : when and why Gen Z consumers avoid influencers and endorsed brands
Pradhan, Debasis
;
Kuanr, Abhisek
;
Pahi, Sampa Anupurba
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 27-47
Persistent link: https://www.econbiz.de/10013465206
Saved in:
9
How companies use typeface design to engage consumers in charitable activities
Chu, Xing-Yu
;
Tok, Dickson
;
Zhou, Xiaoyu
;
Chen, Xi
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 107-123
Persistent link: https://www.econbiz.de/10013465214
Saved in:
10
Brand placements in video games : how local in-game experiences influence brand attitudes
Ingendahl, Moritz
;
Vogel, Tobias
;
Mädche, Alexander
; …
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 274-287
Persistent link: https://www.econbiz.de/10014290543
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