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~isPartOf:"Psychology & marketing"
~subject:"Consumer behaviour"
~subject:"Selling"
~subject:"Social discount rate"
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Consumer behaviour
Selling
Social discount rate
Low-cost strategy
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Niedrigpreisstrategie
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Rabatt
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Rebate
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Preisdifferenzierung
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Preismanagement
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Product quality
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Prospect Theory
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Prospect theory
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Discounting
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Intertemporal choice
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Meta-Analyse
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Online retailing
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Online-Handel
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Soziale Diskontrate
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Theorie
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Zahlungsbereitschaftsanalyse
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amount-off discounts
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consumer responses
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discount frames
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Psychology & marketing
Journal of air transport management
12
Journal of retailing and consumer services
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Journal of business research : JBR
5
Journal of marketing research : JMR
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Marketing letters : a journal of research in marketing
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
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Journal of consumer behaviour : an international research review
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of economic psychology : research in economic psychology and behavioral economics
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Journal of revenue and pricing management
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Journal of travel and tourism marketing
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Quantitative marketing and economics : QME
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The international review of retail, distribution and consumer research
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Tourism review
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2007 Business & Economics Society International Conference ; Vol. 2
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ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
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Applied economics letters
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Asia Pacific journal of marketing and logistics
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Betriebswirtschaftliche Forschung und Praxis : BFuP
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Consumer behavior analysis : (a) rational approach to consumer choice
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Consumer behavior review : CBR
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Decision sciences : DS
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Economic research
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Eurasian business review
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European journal of marketing : EJM
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European journal of operational research : EJOR
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European review of agricultural economics : ERAE
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Faculty & research / Insead : working paper series
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Gesellschaft im Wandel : aktuelle ökonomische Herausforderungen
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Group decision and negotiation
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Handbook of research on applied AI for international business and marketing applications
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The effect of product touch information and sale proneness on consumers' responses to price discounts
Yazdanparast, Atefeh
;
Kukar-Kinney, Monika
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 146-168
Persistent link: https://www.econbiz.de/10013465217
Saved in:
2
When do amount-off discounts result in more positive consumer responses? : meta-analytic evidence
Yuan, Qin
;
Li, Jiang
;
Jiang, Yushi
;
Liu, Chun
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 46-58
Persistent link: https://www.econbiz.de/10012796059
Saved in:
3
Value-driven Internet shopping : the mental accounting theory perspective
Gupta, Sumeet
;
Kim, Hee-woong
- In:
Psychology & marketing
27
(
2010
)
1
,
pp. 13-35
Persistent link: https://www.econbiz.de/10003952171
Saved in:
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