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~isPartOf:"Psychology & marketing"
~subject:"Luxury goods"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Lehrbuch"
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Search: subject:"Markenartikel"
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Luxury goods
Consumer behaviour
151
Konsumentenverhalten
151
Brand image
135
Markenimage
135
Brand management
112
Markenführung
112
Brand
77
Markenartikel
77
Advertising effects
34
Werbewirkung
34
Beziehungsmarketing
32
Relationship marketing
32
USA
21
United States
21
Personality psychology
20
Persönlichkeitspsychologie
20
Brand extension
17
Markentransfer
17
Luxusgüter
16
Social Web
16
Social web
16
Emotion
13
Experiment
12
Celebrity endorsement
11
Celebrity-Werbung
11
Internet marketing
11
Online-Marketing
11
Advertising
10
Customer satisfaction
10
Kundenzufriedenheit
10
Psychology of advertising
10
Werbepsychologie
10
Werbung
10
Product design
9
Produktgestaltung
9
Viral marketing
9
Virales Marketing
9
Jugendliche
8
Youth
8
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Article
16
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Article in journal
Aufsatz in Zeitschrift
Lehrbuch
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English
16
Author
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Ahn, Hongmin
1
Al-Mutawa, Fajer Saleh
1
Albrecht, Carmen-Maria
1
Ansari, Shiveen
1
Ashill, Nicholas J.
1
Backhaus, Christof
1
Bartikowski, Boris
1
Bei, Lien-ti
1
Boisvert, Jean
1
Bontekoe, Fenna
1
Choi, Sejung Marina
1
Chow, Cheris W. C.
1
Chu, Chia-hsien
1
Fastoso, Fernando
1
Flynn, Leisa Reinecke
1
Gilal, Faheem Gul
1
Godey, Bruno
1
Goldsmith, Ronald E.
1
Gurzki, Hannes
1
Hennigs, Nadine
1
Kim, Sukhyun
1
Klarmann, Christiane
1
Kwon, Ohbyung
1
Luk, Chung-leung
1
Park, Kiwan
1
Paul, Justin
1
Penz, Elfriede
1
Pham, Mélanie
1
Pollitte, Wesley
1
Rompay, Thomas J. L. van
1
Sajtos, Laszlo
1
Shahid, Shadma
1
Shen, Yung-cheng
1
Shrum, L. J.
1
Sohn, Kwonsang
1
Song, Young-A.
1
Strehlau, Suzane
1
Stöttinger, Barbara
1
Sung, Eunyoung
1
Sung, Yongjun
1
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Psychology & marketing
Journal of business research : JBR
99
The journal of brand management : an international journal
61
Journal of retailing and consumer services
44
Journal of fashion marketing and management
34
The journal of product & brand management
32
Journal of global fashion marketing : JGfM
19
Journal of international consumer marketing
14
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
13
International journal of retail & distribution management
12
International journal of advertising : the review of marketing communications
11
International journal of hospitality management
10
The IUP journal of brand management : IJBRM
9
Asia Pacific journal of marketing and logistics
8
International marketing review
8
International journal of wine business research : IJWBR
7
Qualitative market research : an international journal
7
Cogent business & management
6
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
5
European journal of marketing
5
International journal of consumer studies
5
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
5
Journal of marketing communications
5
Journal of marketing management : MM
5
Journal of travel and tourism marketing
5
Marketing : ZFP ; journal of research and management
5
Marketing letters : a journal of research in marketing
5
Young consumers : insight and ideas for responsible marketers
5
Australasian marketing journal
4
Central European business review : CEBR
4
Harvard business review : HBR
4
International journal of contemporary hospitality management
4
Journal of marketing
4
Journal of retailing
4
Journal of revenue and pricing management
4
Marketing intelligence & planning
4
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
4
Pakistan journal of commerce and social sciences
4
Strategic change
4
The journal of consumer marketing
4
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ECONIS (ZBW)
16
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1
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10
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16
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date (oldest first)
1
NFT luxury brand marketing in the metaverse : leveraging blockchain-certified NFTs to drive consumer behavior
Sung, Eunyoung
;
Kwon, Ohbyung
;
Sohn, Kwonsang
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2306-2325
Persistent link: https://www.econbiz.de/10014432401
Saved in:
2
The role of sensory marketing and brand experience in building emotional attachment and brand loyalty in luxury retail stores
Shahid, Shadma
;
Paul, Justin
;
Gilal, Faheem Gul
; …
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1398-1412
Persistent link: https://www.econbiz.de/10013280107
Saved in:
3
Cause-related marketing of luxury brands : nudging materialists to act prosocially
Kim, Sukhyun
;
Park, Kiwan
;
Shrum, L. J.
- In:
Psychology & marketing
39
(
2022
)
6
,
pp. 1204-1217
Persistent link: https://www.econbiz.de/10013280077
Saved in:
4
The spillover effect of downward line extensions on U.S. consumers' evaluation of a French luxury parent brand : the role of branding strategies, authenticity, and fit
Boisvert, Jean
;
Ashill, Nicholas J.
- In:
Psychology & marketing
35
(
2018
)
10
,
pp. 740-751
Persistent link: https://www.econbiz.de/10011970120
Saved in:
5
The "little emperor" and the luxury brand : how overt and covert narcissism affect brand loyalty and proneness to buy counterfeits
Fastoso, Fernando
;
Bartikowski, Boris
;
Wang, Siqi
- In:
Psychology & marketing
35
(
2018
)
7
,
pp. 522-532
Persistent link: https://www.econbiz.de/10011970134
Saved in:
6
Drivers of brand extension success : what really matters for luxury brands
Albrecht, Carmen-Maria
;
Backhaus, Christof
;
Gurzki, Hannes
- In:
Psychology & marketing
30
(
2013
)
8
,
pp. 647-659
Persistent link: https://www.econbiz.de/10009786050
Saved in:
7
Luxury brand desirability and fashion equity : the joint moderating effect on consumers' commitment toward luxury brands
Pham, Mélanie
;
Valette-Florence, Pierre
;
Vigneron, Franck
- In:
Psychology & marketing
35
(
2018
)
12
,
pp. 902-912
Persistent link: https://www.econbiz.de/10011970109
Saved in:
8
Boasting and aspiring, as status-reinforcing mechanisms in status-based loyalty programs
Sajtos, Laszlo
;
Yit Sean Chong
- In:
Psychology & marketing
35
(
2018
)
9
,
pp. 640-651
Persistent link: https://www.econbiz.de/10011970126
Saved in:
9
Consumer evaluations of brand extension : the roles of case-based reminding on brand-to-brand similiarity
Shen, Yung-cheng
;
Bei, Lien-ti
;
Chu, Chia-hsien
- In:
Psychology & marketing
28
(
2011
)
1
,
pp. 91-113
Persistent link: https://www.econbiz.de/10008856894
Saved in:
10
Materialism, status consumption, and market involved consumers
Flynn, Leisa Reinecke
;
Goldsmith, Ronald E.
;
Pollitte, …
- In:
Psychology & marketing
33
(
2016
)
9
,
pp. 761-776
Persistent link: https://www.econbiz.de/10011578268
Saved in:
1
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