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~isPartOf:"Psychology & marketing"
~subject:"Marketingmanagement"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Multi-volume publication"
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Marketingmanagement
Consumer behaviour
255
Konsumentenverhalten
255
Brand management
112
Markenführung
112
Beziehungsmarketing
99
Relationship marketing
99
Brand image
85
Markenimage
85
Viral marketing
60
Virales Marketing
60
Advertising effects
59
Werbewirkung
59
Internet marketing
54
Online-Marketing
54
Brand
53
Markenartikel
53
Social Web
45
Social web
45
Customer satisfaction
42
Kundenzufriedenheit
42
USA
39
United States
39
Marketing management
37
Dienstleistungsqualität
29
Service quality
29
Emotion
28
Personality psychology
26
Persönlichkeitspsychologie
26
Advertising
23
Werbung
23
Customer service
20
Kundenservice
20
Einzelhandel
17
Experiment
17
Retail trade
17
Market research
16
Marktforschung
16
Psychology of advertising
16
Werbepsychologie
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34
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Aufsatz in Zeitschrift
Multi-volume publication
Article in journal
37
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3
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3
Case study
1
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37
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Spence, Charles
3
Colbert, François
2
Akdeniz, Billur
1
Akram, Muhammad Shakaib
1
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1
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1
Bailey, Ainsworth A.
1
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1
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1
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1
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1
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1
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1
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1
Chang, Chun-Tuan
1
Chang, Chun-tuan
1
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1
Chen, Pei-Chi
1
Cheok, Adrian David
1
Chow, Cheris W. C.
1
Chow, Raymond P. M.
1
Chu, Xing-Yu
1
Devece, Carlos
1
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1
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1
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1
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1
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1
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1
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1
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1
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Psychology & marketing
Journal of business research : JBR
318
Industrial marketing management : the international journal for industrial and high-tech firms
243
Journal of strategic marketing
183
European journal of marketing : EJM
129
Journal of marketing management : MM
122
Journal of the Academy of Marketing Science
109
The journal of business & industrial marketing
107
Journal of marketing communications
104
Journal of marketing
96
Marketing intelligence & planning
81
Journal of retailing and consumer services
79
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Management science : journal of the Institute for Operations Research and the Management Sciences
60
The journal of brand management : an international journal
60
The marketing review
48
Asia Pacific journal of marketing and logistics
46
Business horizons
45
International marketing review
44
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Journal of advertising research
42
Marketing : ZFP ; journal of research and management
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of marketing research : JMR
41
International journal of technology marketing : IJTMkt
40
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
The journal of product & brand management
40
Journal of business economics : JBE
39
Harvard-Business-Manager : das Wissen der Besten
38
Marketing letters : a journal of research in marketing
37
AMS review : official publication of the Academy of Marketing Science
36
Journal of business ethics : JOBE
35
Cogent business & management
34
Harvard business review : HBR
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
31
Journal of business-to-business marketing
30
Journal of retailing
30
Marketing theory
30
International journal of internet marketing and advertising : IJIMA
29
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ECONIS (ZBW)
37
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37
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1
Marketing
analytics : the bridge between customer psychology and
marketing
decision-making
Basu, Rituparna
;
Lim, Weng Marc
;
Kumar, Anil
;
Kumar, Satish
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2588-2611
Persistent link: https://www.econbiz.de/10014432503
Saved in:
2
Should companies hope instead? : the role of verbal cues in consumers' evaluation of cause-related
marketing
(CRM)
Lagomarsino, Maria
;
Lemarié, Linda
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 227-238
Persistent link: https://www.econbiz.de/10012796089
Saved in:
3
Influencer
marketing
: when and why Gen Z consumers avoid influencers and endorsed brands
Pradhan, Debasis
;
Kuanr, Abhisek
;
Pahi, Sampa Anupurba
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 27-47
Persistent link: https://www.econbiz.de/10013465206
Saved in:
4
Strategic use of immersive media and narrative message in virtual
marketing
: understanding the roles of telepresence and transportation
Chen, Chen
;
Yao, Mike Z.
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 524-542
Persistent link: https://www.econbiz.de/10012817130
Saved in:
5
How to communicate typical-local foods to improve food tourism attractiveness
Savelli, Elisabetta
;
Gregory-Smith, Diana
;
Murmura, Federica
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1350-1369
Persistent link: https://www.econbiz.de/10013280103
Saved in:
6
Cause-related
marketing
of luxury brands : nudging materialists to act prosocially
Kim, Sukhyun
;
Park, Kiwan
;
Shrum, L. J.
- In:
Psychology & marketing
39
(
2022
)
6
,
pp. 1204-1217
Persistent link: https://www.econbiz.de/10013280077
Saved in:
7
Role of artificial intelligence in
marketing
strategies and performance
Wu, Chih-Wen
;
Monfort, Abel
- In:
Psychology & marketing
40
(
2023
)
3
,
pp. 484-496
Persistent link: https://www.econbiz.de/10014290755
Saved in:
8
Is cash always king? : bundling product-cause fit and product type in cause-related
marketing
Chang, Chun-Tuan
;
Chen, Pei-Chi
;
Chu, Xing-Yu
;
Kung, …
- In:
Psychology & marketing
35
(
2018
)
12
,
pp. 990-1009
Persistent link: https://www.econbiz.de/10011970106
Saved in:
9
Reinforcing lessons for business from the
marketing
revolution in U.S. presidential politics : a strategic triad
Newman, Bruce I.
- In:
Psychology & marketing
33
(
2016
)
10
,
pp. 781-795
Persistent link: https://www.econbiz.de/10011595460
Saved in:
10
Application of GREEN scale to understanding US consumer response to green
marketing
communications
Bailey, Ainsworth A.
;
Mishrab, Aditya Shankar
;
Tiamiyu, …
- In:
Psychology & marketing
35
(
2018
)
11
,
pp. 863-875
Persistent link: https://www.econbiz.de/10011970114
Saved in:
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