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~isPartOf:"Psychology & marketing"
~subject:"Preismanagement"
~subject:"Verkaufsförderung"
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Preismanagement
Verkaufsförderung
Low-cost strategy
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Niedrigpreisstrategie
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amount-off discounts
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Psychology & marketing
Journal of retailing and consumer services
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Journal of revenue and pricing management
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
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International journal of industrial organization
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of consumer behaviour : an international research review
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Journal of economic psychology : research in economic psychology and behavioral economics
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Marketing letters : a journal of research in marketing
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The international review of retail, distribution and consumer research
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Tourism management : research, policies, practice
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2007 Business & Economics Society International Conference ; Vol. 2
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Ekonomika : međunarodni časopis za ekonomsku teoriju i praksu i društvena pitanja
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The effect of product touch information and sale proneness on consumers' responses to price discounts
Yazdanparast, Atefeh
;
Kukar-Kinney, Monika
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 146-168
Persistent link: https://www.econbiz.de/10013465217
Saved in:
2
When do amount-off discounts result in more positive consumer responses? : meta-analytic evidence
Yuan, Qin
;
Li, Jiang
;
Jiang, Yushi
;
Liu, Chun
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 46-58
Persistent link: https://www.econbiz.de/10012796059
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