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~isPartOf:"Qualitative market research : an international journal"
~subject:"Market research"
~subject:"United States"
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Market research
United States
Consumer behaviour
139
Konsumentenverhalten
139
Brand management
32
Markenführung
32
Brand image
31
Markenimage
31
Marktforschung
28
Brand
17
Qualitative Methode
17
Qualitative method
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Qualitative research
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Castaño, Raquel
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El Jurdi, Hounaida
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Qualitative market research : an international journal
Working paper / National Bureau of Economic Research, Inc.
246
Journal of consumer research : JCR ; an interdisciplinary bimonthly
158
Journal of business research : JBR
95
Journal of retailing and consumer services
85
Journal of marketing research : JMR
76
Psychology & marketing
73
Journal of fashion marketing and management
55
International journal of hospitality management
54
NBER working paper series
49
International journal of consumer studies
46
American journal of agricultural economics
43
Journal of consumer affairs : official publication of the American Council on Consumer Interests
42
The journal of consumer marketing
41
Journal of consumer behaviour : an international research review
40
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
40
The American economic review
38
Journal of international consumer marketing
34
Journal of marketing theory and practice
34
International journal of retail & distribution management
32
Journal of the Academy of Marketing Science
31
Sport marketing quarterly : preferred journal of the Sport Marketing Association
30
American economic journal : a journal of the American Economic Association
28
International journal of market research : JMRS ; the journal of the Market Research Society
27
Journal of marketing management : MM
27
Marketing letters : a journal of research in marketing
27
Journal of advertising research
26
International journal of sport management and marketing : IJSMM
25
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
25
Journal of food products marketing
25
Discussion paper / Centre for Economic Policy Research
24
Journal of marketing
24
Journal of sport management : the official journal of the North American Society of Sport Management
24
Applied economics
23
International journal of wine business research : IJWBR
22
European journal of marketing : EJM
21
Journal of economic psychology : research in economic psychology and behavioral economics
21
Journal of advertising : official publication of the American Academy of Advertising
20
Journal of travel and tourism marketing
20
The review of economics and statistics
20
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1
Researching the sacred : a conversation with Samuelson Appau, Russ Belk and Diego Rinallo
Moufahim, Mona
;
Rodner, Victoria
;
El Jurdi, Hounaida
; …
- In:
Qualitative market research : an international journal
26
(
2023
)
2
,
pp. 173-182
Persistent link: https://www.econbiz.de/10014292037
Saved in:
2
Transgender and gender diverse consumers on navigating the stigmatized process of gender affirmation in the Central Plains USA
Meyer, Heather M.
;
Mocarski, Richard
;
Holt, Natalie R.
; …
- In:
Qualitative market research : an international journal
26
(
2023
)
3
,
pp. 185-213
Persistent link: https://www.econbiz.de/10014292079
Saved in:
3
Why papers are rejected and how to get yours accepted : advice on the construction of interpretive consumer research articles
Fischer, Eileen
;
Gopaldas, Daiame
;
Scaraboto, Daiane
- In:
Qualitative market research : an international journal
20
(
2017
)
1
,
pp. 60-67
Persistent link: https://www.econbiz.de/10011646908
Saved in:
4
Qualitative projective techniques in political brand image research from the perspective of young adults
Pich, Christopher
;
Dean, Dianne
- In:
Qualitative market research : an international journal
18
(
2015
)
1
,
pp. 115-144
Persistent link: https://www.econbiz.de/10010491598
Saved in:
5
The use of the repertory grid technique in online trust research
Bauman, Antonina
- In:
Qualitative market research : an international journal
18
(
2015
)
3
,
pp. 362-382
Persistent link: https://www.econbiz.de/10011305121
Saved in:
6
One step closer to the field : visual methods in marketing and consumer research
Rohani, Laila Shin
;
Aung, May
;
Rohani, Khalil
- In:
Qualitative market research : an international journal
17
(
2014
)
4
,
pp. 300-318
Persistent link: https://www.econbiz.de/10010430685
Saved in:
7
Contextualising brand consumption experiences : a multi-modal enabling technique
Bulmer, Sandy
;
Buchanan-Oliver, Margo
- In:
Qualitative market research : an international journal
17
(
2014
)
2
,
pp. 151-167
Persistent link: https://www.econbiz.de/10010348848
Saved in:
8
Men's branded underwear : an investigation of factors important to product choice
Hale, Rosanna
;
Hodges, Nancy
- In:
Qualitative market research : an international journal
16
(
2013
)
2
,
pp. 180-196
Persistent link: https://www.econbiz.de/10009754926
Saved in:
9
Champagne purchasing : the influence of kudos and sentimentality
Morton, Anne-Louise
;
Rivers, Cheryl
;
Charters, Stephen
; …
- In:
Qualitative market research : an international journal
16
(
2013
)
2
,
pp. 150-164
Persistent link: https://www.econbiz.de/10009754932
Saved in:
10
Women's magazines as facilitators of Christmas rituals
Freeman, Lynne
;
Bell, Susan
- In:
Qualitative market research : an international journal
16
(
2013
)
3
,
pp. 336-354
Persistent link: https://www.econbiz.de/10009765586
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