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~isPartOf:"Quantitative marketing and economics : QME"
~subject:"Consumer behaviour"
~subject:"Internet"
~subject:"Target group"
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Consumer behaviour
Internet
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Advertising
23
Werbung
23
Advertising effects
17
Werbewirkung
17
Internet marketing
12
Online-Marketing
12
Konsumentenverhalten
11
Search engine
5
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5
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3
Search advertising
3
Television advertising
3
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2
Arzneimittel
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Arzneimittelmarkt
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Informative advertising
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Sahni, Navdeep S.
2
Anand, Bharat N.
1
Du, Rex Yuxing
1
Erdem, Tülin
1
Galbreth, Michael R.
1
Gardete, Pedro M.
1
Ghosh, Bikram
1
Grundl, Serafin
1
Guo, Liang
1
Joo, Mingyu
1
Keane, Michael P.
1
Kim, You Suk
1
Lewis, Randall
1
Lewis, Randall A.
1
Lovett, Mitchell J.
1
Nair, Harikesh
1
Nguyen, Dan
1
Peres, Renana
1
Reiley, David H.
1
Shachar, Ron
1
Sun, Baohong
1
Tuchman, Anna E.
1
Wilbur, Kenneth C.
1
Wu, Yue
1
Xu, Linli
1
Zhang, Y. Charles
1
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Quantitative marketing and economics : QME
International journal of advertising : the review of marketing communications
113
Journal of marketing communications
100
Journal of business research : JBR
98
International journal of advertising : the quarterly review of marketing communications
80
Journal of advertising research
64
Journal of advertising : official publication of the American Academy of Advertising
54
Journal of promotion management : innovations in planning and applied research
47
Journal of promotion management : JPM
45
Journal of retailing and consumer services
42
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
41
International journal of internet marketing and advertising : IJIMA
39
Journal of advertising
39
Psychology & marketing
38
European journal of marketing : EJM
26
Journal of current issues and research in advertising : JCIRA
26
Health marketing quarterly
25
Young consumers : insight and ideas for responsible marketers
25
Management science : journal of the Institute for Operations Research and the Management Sciences
22
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
21
Journal of international consumer marketing
21
Journal of marketing research : JMR
20
Asia Pacific journal of marketing and logistics
19
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
Marketing letters : a journal of research in marketing
19
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
18
Journal of marketing
18
International journal of consumer studies
17
Journal of current issues and research in advertising
17
Journal of global marketing
17
The journal of consumer marketing
17
Journal of business ethics : JOBE
16
Marketing : ZFP ; journal of research and management
16
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
Australasian marketing journal
13
European journal of marketing
13
Journal of historical research in marketing
13
Marketing intelligence & planning
12
The journal of product & brand management
12
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ECONIS (ZBW)
12
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1
Are consumers averse to sponsored messages? : the role of search advertising in information discovery
Sahni, Navdeep S.
;
Zhang, Y. Charles
- In:
Quantitative marketing and economics : QME
22
(
2024
)
1
,
pp. 63-114
Persistent link: https://www.econbiz.de/10014515873
Saved in:
2
Effect of search cost in the presence of search deterring informative advertising
Ghosh, Bikram
;
Galbreth, Michael R.
- In:
Quantitative marketing and economics : QME
21
(
2023
)
3
,
pp. 357-379
Persistent link: https://www.econbiz.de/10014333886
Saved in:
3
Can your advertising really buy earned impressions? : the effect of brand advertising on word of mouth
Lovett, Mitchell J.
;
Peres, Renana
;
Xu, Linli
- In:
Quantitative marketing and economics : QME
17
(
2019
)
3
,
pp. 215-255
Persistent link: https://www.econbiz.de/10012098687
Saved in:
4
Advertising and brand attitudes : evidence from 575 brands over five years
Du, Rex Yuxing
;
Joo, Mingyu
;
Wilbur, Kenneth C.
- In:
Quantitative marketing and economics : QME
17
(
2019
)
3
,
pp. 257-323
Persistent link: https://www.econbiz.de/10012098690
Saved in:
5
Consumer mistakes and advertising : the case of Mortgage refinancing
Grundl, Serafin
;
Kim, You Suk
- In:
Quantitative marketing and economics : QME
17
(
2019
)
2
,
pp. 161-213
Persistent link: https://www.econbiz.de/10012098705
Saved in:
6
Television ad-skipping, consumption complementarities and the consumer demand for advertising
Tuchman, Anna E.
;
Nair, Harikesh
;
Gardete, Pedro M.
- In:
Quantitative marketing and economics : QME
16
(
2018
)
2
,
pp. 111-174
Persistent link: https://www.econbiz.de/10011875055
Saved in:
7
Consumer deliberation and quality signaling
Guo, Liang
;
Wu, Yue
- In:
Quantitative marketing and economics : QME
14
(
2016
)
3
,
pp. 233-269
Persistent link: https://www.econbiz.de/10011606144
Saved in:
8
Effect of temporal spacing between advertising exposures : evidence from online field experiments
Sahni, Navdeep S.
- In:
Quantitative marketing and economics : QME
13
(
2015
)
3
,
pp. 204-247
Persistent link: https://www.econbiz.de/10011409856
Saved in:
9
Display advertising's competitive spillovers to consumer search
Lewis, Randall
;
Nguyen, Dan
- In:
Quantitative marketing and economics : QME
13
(
2015
)
2
,
pp. 93-115
Persistent link: https://www.econbiz.de/10011348304
Saved in:
10
Online ads and offline sales : measuring the effects of retail advertising via a controlled experiment at Yahoo!
Lewis, Randall A.
;
Reiley, David H.
- In:
Quantitative marketing and economics : QME
12
(
2014
)
3
,
pp. 235-266
Persistent link: https://www.econbiz.de/10010407786
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