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~isPartOf:"Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention"
~language:"eng"
~subject:"Kundenorientierung"
~subject:"Theorie"
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Kundenorientierung
Theorie
Beziehungsmarketing
13
Relationship marketing
13
Theory
8
Consumer behaviour
4
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4
Marketing management
4
Marketingmanagement
4
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3
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Hennig-Thurau, Thorsten
2
Blümelhuber, Christian
1
Botschen, Günther
1
Crutchfield, Tammy N.
1
Diller, Hermann
1
Gremler, Dwayne D.
1
Gwinner, Kevin P.
1
Hansen, Ursula
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Lacey, Russell
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Liljander, Veronica
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Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention
European journal of operational research : EJOR
37
SpringerLink / Bücher
25
International journal of production research
13
Computers & operations research : and their applications to problems of world concern ; an international journal
8
International journal of production economics
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Operations research letters
8
Meddelanden från Svenska Handelshögskolan
7
Production and operations management : an international journal of the Production and Operations Management Society
7
Research
7
Faculty & research / Insead : working paper series
6
Industrial marketing management : the international journal for industrial and high-tech firms
6
Journal of business research : JBR
6
Customer retention in the automotive industry : quality, satisfaction and loyalty
5
Gabler Edition Wissenschaft
5
International journal of industrial organization
5
Journal of marketing
5
Journal of marketing research : JMR
5
Journal of the Academy of Marketing Science
5
Manufacturing & service operations management : M & SOM
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of business market management : jbm
4
Journal of retailing and consumer services
4
Management for Professionals
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Springer eBook Collection
4
The Harvard John M. Olin discussion paper series
4
The journal of services marketing
4
Working paper / International University in Germany, School of Business Administration
4
Working paper / National Bureau of Economic Research, Inc.
4
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
4
Business networking : shaping enterprise relationships on the Internet
3
CESifo working papers
3
Conjoint measurement : methods and applications
3
Handbook of research on customer equity in marketing
3
INSEAD Working Paper
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of the Operational Research Society : OR
3
Marketing science
3
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ECONIS (ZBW)
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1
Customer loyalty: fata morgana or realistic goal? : Managing relationships with customers
Diller, Hermann
- In:
Relationship marketing : gaining competitive advantage …
,
(pp. 29-48)
.
2000
Persistent link: https://www.econbiz.de/10001456665
Saved in:
2
Patronage and loyalty strategies: understanding the behavioral and attitudinal outcomes of customer retention programs
Morgan, Robert M.
;
Crutchfield, Tammy N.
;
Lacey, Russell
- In:
Relationship marketing : gaining competitive advantage …
,
(pp. 71-87)
.
2000
Persistent link: https://www.econbiz.de/10001456703
Saved in:
3
Relationship marketing success through investments in services
Meyer, Anton
;
Blümelhuber, Christian
- In:
Relationship marketing : gaining competitive advantage …
,
(pp. 107-125)
.
2000
Persistent link: https://www.econbiz.de/10001456711
Saved in:
4
Relationship marketing success through investments in customers
Hennig-Thurau, Thorsten
- In:
Relationship marketing : gaining competitive advantage …
,
(pp. 127-146)
.
2000
Persistent link: https://www.econbiz.de/10001456712
Saved in:
5
The importance of internal relationship marketing for external relationship success
Liljander, Veronica
- In:
Relationship marketing : gaining competitive advantage …
,
(pp. 161-192)
.
2000
Persistent link: https://www.econbiz.de/10001456714
Saved in:
6
Internationalization of encounter-based relationship strategies
Botschen, Günther
- In:
Relationship marketing : gaining competitive advantage …
,
(pp. 279-295)
.
2000
Persistent link: https://www.econbiz.de/10001456730
Saved in:
7
Why customers build relationships with companies - and why not
Hennig-Thurau, Thorsten
;
Gwinner, Kevin P.
;
Gremler, …
- In:
Relationship marketing : gaining competitive advantage …
,
(pp. 369-391)
.
2000
Persistent link: https://www.econbiz.de/10001456734
Saved in:
8
Lost in relationship-marketing space: the limitations of relationship marketing from the perspective of the consumer
Hansen, Ursula
- In:
Relationship marketing : gaining competitive advantage …
,
(pp. 415-435)
.
2000
Persistent link: https://www.econbiz.de/10001457561
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