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~subject:"Brand management"
~subject:"Relationship marketing"
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Brand management
Relationship marketing
Deutschland
270
Germany
245
Innovationsmanagement
101
Strategisches Management
82
Innovation management
67
Digitalisierung
56
Markenführung
56
Markenpolitik
55
Unternehmen
52
Management
50
Theorie
50
Theory
50
Strategic management
49
Organisatorischer Wandel
48
Organizational change
48
Innovation
44
Erfolgsfaktor
43
Digitization
41
Geschäftsmodell
36
Risikomanagement
36
Success factor
36
Automotive industry
35
Kfz-Industrie
35
Nachhaltigkeit
34
Corporate Social Responsibility
31
Beziehungsmarketing
30
Business model
28
Controlling
28
Corporate social responsibility
28
Kommunikation
27
Lieferkette
27
Supply chain
27
Produktentwicklung
26
Supply Chain Management
26
Unternehmenskooperation
26
Risk management
25
Multinationales Unternehmen
24
Unternehmenserfolg
24
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Undetermined
64
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82
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67
Thesis
37
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8
Collection of articles of several authors
7
Sammelwerk
7
Case study
3
Fallstudie
3
Conference proceedings
2
Lehrbuch
2
Textbook
2
Aufsatzsammlung
1
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German
66
English
22
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All
Burmann, Christoph
14
Steiner, Paul
5
Schmidt, Holger J.
4
Baumgarth, Carsten
3
Brandtweiner, Roman
3
Kilian, Karsten
3
Bornemann, Torsten
2
Günter, Bernd
2
Hollmann, Moritz
2
Krafft, Manfred
2
Zanger, Cornelia
2
Abraham, Eike Jonas
1
Adomeit, Malte
1
Apel, Juliane
1
Bakker, Diederich
1
Baur, Nina
1
Beirau, David
1
Berz, Jennifer
1
Bigné Alcañiz, J. Enrique
1
Brandenburg, Hermann
1
Braun, Günther E.
1
Brock, Christian
1
Burghardt, Katrin
1
Diegel, Marius
1
Diehl, Nazim
1
Dierks, Alexander
1
Eilers, Daniela
1
Fantapié Altobelli, Claudia
1
Fink, Tanja
1
Fröhling, Renée
1
Funk, Burkhardt
1
Geigenmüller, Anja
1
Geiß, Michael R.
1
Germelmann, Class Christian
1
Gernsheimer, Oliver
1
Gilbert, Dirk Ulrich
1
Gärisch, André
1
Hack, Andreas
1
Halbauer, Ingo
1
Hanisch, Stephan
1
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Springer Fachmedien Wiesbaden
53
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Technische Universität Chemnitz
2
Helmut-Schmidt-Universität
1
ICORIA <17., 2018, Valencia>
1
Interdisziplinäre Tagung des Forschungsnetzwerkes Europäische Kulturen in der Wirtschaftskommunikation <17., 2017, Frankfurt am Main>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Internationale Konferenz "DerMarkentag" <6., 2016, Berlin>
1
Internationale und Interdisziplinäre Jahrestagung des Forschungsnetzwerks Europäische Kulturen in der Wirtschaftskommunikation <19., 2019, Wien>
1
Karlsruher Institut für Technologie
1
Leuphana Universität Lüneburg
1
Soproni Egyetem
1
Springer Gabler <Firma>
1
Springer VS
1
Technische Universität Hamburg
1
Technische Universität Hamburg / Institut für Innovationsmarketing
1
Universität Bremen
1
Universität Hohenheim
1
Wissenschaftliche Konferenz Eventforschung <9., 2017, Chemnitz>
1
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Research
Journal of business research : JBR
1,078
Journal of retailing and consumer services
765
The journal of brand management : an international journal
570
SpringerLink / Bücher
486
Industrial marketing management : the international journal for industrial and high-tech firms
476
The journal of product & brand management
398
International journal of hospitality management
341
The journal of services marketing
243
Journal of the Academy of Marketing Science
230
Journal of strategic marketing
227
The journal of business & industrial marketing
218
The service industries journal
217
European journal of marketing : EJM
198
Journal of marketing
186
Asia Pacific journal of marketing and logistics
185
Psychology & marketing
185
Marketing intelligence & planning
175
Journal of marketing management : MM
172
Tourism management : research, policies, practice
159
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
157
International journal of contemporary hospitality management
152
Journal of travel and tourism marketing
150
International journal of electronic customer relationship management : IJECRM
144
Journal of retailing
144
Gabler Edition Wissenschaft
134
Journal of hospitality marketing & management
131
Journal of marketing communications
131
Cogent business & management
130
Journal of service research : JSR
119
Marketing letters : a journal of research in marketing
114
Journal of service management
112
Business horizons
109
International journal of retail & distribution management
109
Springer eBook Collection
108
Services marketing quarterly
107
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
105
International journal of internet marketing and advertising : IJIMA
104
Springer eBook Collection / Business and Economics
103
Journal of marketing research : JMR
99
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
99
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ECONIS (ZBW)
82
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1
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82
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1
Die Anbieter-Kunden-Interaktion im Kontext professioneller Dienstleistungen : Unsicherheit, Positionierung und Kundenorientierung
Maar, Daniel
-
2019
Persistent link: https://www.econbiz.de/10012058128
Saved in:
2
Impacts of customer relationship
management
on development of corporations
Moser, Martin A.
-
2021
Persistent link: https://www.econbiz.de/10012630779
Saved in:
3
Which customers pay? : predicting value pre and post sales
Beirau, David
-
2020
Persistent link: https://www.econbiz.de/10012107190
Saved in:
4
Providing a new perspective on understanding and measuring of customer inspiration
Stoll, Lisa
-
2022
Persistent link: https://www.econbiz.de/10012630765
Saved in:
5
Demand Fulfillment in multi-stage customer hierarchies
Vogel, Sebastian
-
2014
Persistent link: https://www.econbiz.de/10011412999
Saved in:
6
Kundenintegration und Kundenbeziehungen : Konzeption, Wirkungsmechanismen und Managementimplikationen
Meik, Julia
-
2016
Persistent link: https://www.econbiz.de/10011452584
Saved in:
7
Digitalisierung und Kommunikation : Konsequenzen der digitalen Transformation für die Wirtschaftskommunikation
Stumpf, Marcus
(
ed.
)
-
Interdisziplinäre Tagung des Forschungsnetzwerkes …
-
2019
Persistent link: https://www.econbiz.de/10012025135
Saved in:
8
Organisationale Kundenkompetenz im Projektgeschäft : Konzeptualisierung, Messung, Validierung
Kopshoff, Florian
-
2018
Persistent link: https://www.econbiz.de/10011880348
Saved in:
9
Cross-cultural brand personality and brand desirability : an empirical approach to the role of culture on this mediated interplay
Vellnagel, Corinna Colette
-
2020
Persistent link: https://www.econbiz.de/10012244365
Saved in:
10
In-store Mobile Marketing-Kommunikation : empirische Analysen von Determinanten aus Konsumentensicht
Stafflage, Marcel
-
2016
Persistent link: https://www.econbiz.de/10011407617
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