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~isPartOf:"Social Web im Tourismus : Strategien - Konzepte - Einsatzfelder"
~isPartOf:"Technological forecasting & social change : an international journal"
~subject:"Beziehungsmarketing"
~subject:"Virales Marketing"
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Beziehungsmarketing
Virales Marketing
Social Web
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Social web
259
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Consumer behaviour
61
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61
Internet marketing
55
Online-Marketing
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Caputa, Wiesława
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Teck Ming Tan
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Social Web im Tourismus : Strategien - Konzepte - Einsatzfelder
Technological forecasting & social change : an international journal
Journal of business research : JBR
166
Journal of retailing and consumer services
92
International journal of internet marketing and advertising : IJIMA
69
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
56
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
54
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
48
Journal of marketing communications
47
The journal of product & brand management
43
Industrial marketing management : the international journal for industrial and high-tech firms
40
International journal of hospitality management
39
Tourism management : research, policies, practice
38
Information systems research : ISR
37
International journal of electronic marketing and retailing : IJEMR
32
Journal of marketing
31
Business horizons
29
Journal of promotion management : innovations in planning and applied research
29
Psychology & marketing
29
International journal of advertising : the review of marketing communications
28
Journal of electronic commerce research : JECR
28
Journal of management information systems : JMIS
28
Electronic commerce research
27
Journal of strategic marketing
27
Journal of internet commerce
26
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
26
Journal of marketing management : MM
25
International journal of business information systems : IJBIS
23
The journal of brand management : an international journal
23
The journal of services marketing
23
Journal of the Academy of Marketing Science
22
Marketing intelligence & planning
22
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
21
Journal of hospitality marketing & management
21
International journal of contemporary hospitality management
20
International journal of technology marketing : IJTMkt
20
SpringerLink / Bücher
20
Cogent business & management
19
International journal of advertising : the quarterly review of marketing communications
19
International journal of consumer studies
19
Journal of travel and tourism marketing
19
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Awareness of network security and customer value : the company and customer perspective
Krawczyk-Sokołowska, Izabela
;
Caputa, Wiesława
- In:
Technological forecasting & social change : an …
190
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014441438
Saved in:
2
Do submission devices influence online review ratings differently across different types of platforms? : a big data analysis
Mariani, Marcello M.
;
Borghi, Matteo
;
Laker, Benjamin
- In:
Technological forecasting & social change : an …
189
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014266258
Saved in:
3
How do Fortune firms build a social presence on social media platforms? : Insights from multi-modal analytics
Gandhi, Mohina
;
Kar, Kumar Arpan
- In:
Technological forecasting & social change : an …
182
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013449165
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4
Can customer sentiment impact firm value? : an integrated text mining approach
Eachempati, Prajwal
;
Srivastava, Praveen Ranjan
;
Kumar, Ajay
- In:
Technological forecasting & social change : an …
174
(
2022
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013206626
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5
A social CRM analytic framework for improving customer retention, acquisition, and conversion
Lamrhari, Soumaya
;
El Ghazi, Hamid
;
Oubrich, Mourad
;
El …
- In:
Technological forecasting & social change : an …
174
(
2022
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013209542
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6
The merits of a sentiment analysis of antecedent comments for the prediction of online fundraising outcomes
Wang, Wei
;
Guo, Lihuan
;
Wu, Yenchun Jim
- In:
Technological forecasting & social change : an …
174
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013204917
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7
Editorial introduction to the special issue: Social customer journey : behavioural and social implications of a digitally disruptive environment
Akram, Muhammad Shakaib
;
Dwivedi, Yogesh Kumar
; …
- In:
Technological forecasting & social change : an …
185
(
2022
),
pp. 1-4
Persistent link: https://www.econbiz.de/10014239865
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8
Word of mouth and digitalization in small retailers : tradition, authenticity, and change
Cuesta-Valiño, Pedro
;
Gutiérrez-Rodríguez, Pablo
; …
- In:
Technological forecasting & social change : an …
175
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013334980
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9
Solver engagement in online crowdsourcing communities : the roles of perceived interactivity, relationship quality and psychological ownership
Shi, Xiaoxiao
;
Evans, Richard
;
Shan, Wei
- In:
Technological forecasting & social change : an …
175
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013332264
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10
Role of social media on mobile banking adoption among consumers
Sharma, Manisha
;
Banerjee, Subhojit
;
Paul, Justin
- In:
Technological forecasting & social change : an …
180
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013428919
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