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~isPartOf:"Sport marketing quarterly : preferred journal of the Sport Marketing Association"
~subject:"Celebrity-Werbung"
~subject:"Fernsehwerbung"
~subject:"Social web"
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Search: subject:"Advertising effects"
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Celebrity-Werbung
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Advertising effects
25
Werbewirkung
25
Sportmarketing
15
Sports marketing
15
Consumer behaviour
11
Konsumentenverhalten
11
Advertising
7
Sport event
7
Sportveranstaltung
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Werbung
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United States
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Athletes
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Sportler
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Sports
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Television advertising
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Beasley, Fred
1
Brown, Kenon A.
1
Carlson, Brad D.
1
Cobbs, Joe
1
Donavan, D. Todd
1
Fink, Janet S.
1
Inoue, Yuhei
1
Jeong, Yongick
1
Kim, Jihoon
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Lee, Minkyo
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Lee, Yen-I
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Levin, Aron
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Lim, Choong Hoon
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Manolis, Chris
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Parker, Heidi M.
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Pedersen, Paul M.
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Potter, Robert F.
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Read, Glenna L.
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Seo, Youngji
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
Journal of advertising research
59
International journal of advertising : the review of marketing communications
46
Journal of marketing communications
42
International journal of advertising : the quarterly review of marketing communications
41
Journal of business research : JBR
34
Journal of advertising : official publication of the American Academy of Advertising
32
Journal of promotion management : innovations in planning and applied research
30
International journal of internet marketing and advertising : IJIMA
27
Psychology & marketing
25
Journal of promotion management : JPM
23
Journal of retailing and consumer services
21
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
13
Marketing intelligence & planning
13
International journal of sports marketing & sponsorship
12
Young consumers : insight and ideas for responsible marketers
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
Journal of global marketing
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
11
European journal of marketing : EJM
10
Journal of current issues and research in advertising
10
The journal of product & brand management
9
Cogent business & management
8
NBER working paper series
8
The journal of brand management : an international journal
8
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
7
Journal of current issues and research in advertising : JCIRA
7
Journal of electronic commerce research : JECR
7
Journal of marketing
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
Journal of marketing management : MM
7
Marketing letters : a journal of research in marketing
7
Global business review
6
International journal of consumer studies
6
Journal of marketing research : JMR
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
NBER Working Paper
6
Tourism management : research, policies, practice
6
Vision : the journal of business perspective
6
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ECONIS (ZBW)
7
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1
Publicity about athlete endorsers affects responses to ads via motivational activation
Read, Glenna L.
;
Kim, Jihoon
;
Lee, Yen-I
;
Sun, Shuoya
; …
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
2
,
pp. 101-112
Persistent link: https://www.econbiz.de/10013346950
Saved in:
2
The effectiveness of advertising embedded in televised sport programming : how team performance influences attitude formation
Lee, Minkyo
;
Potter, Robert F.
;
Lim, Choong Hoon
; …
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
4
,
pp. 221-235
Persistent link: https://www.econbiz.de/10012000628
Saved in:
3
The impact of brand-event fit in virtual advertising on sport television viewers’ brand attitudes
Park, Sangchul
;
Inoue, Yuhei
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
4
,
pp. 250-263
Persistent link: https://www.econbiz.de/10012000633
Saved in:
4
The impact of gender expression on female athlete endorser effectiveness
Parker, Heidi M.
;
Mudrick, Michael T.
;
Fink, Janet S.
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
4
,
pp. 264-274
Persistent link: https://www.econbiz.de/10012000642
Saved in:
5
Be like mike : the role of social identification in athlete endorsements
Carlson, Brad D.
;
Donavan, D. Todd
- In:
Sport marketing quarterly : preferred journal of the …
26
(
2017
)
3
,
pp. 176-191
Persistent link: https://www.econbiz.de/10011752696
Saved in:
6
Detecting pod position effects in the context of multi-segment sport programs : implications from four Super Bowl broadcasts
Jeong, Yongick
;
Tran, Hai
- In:
Sport marketing quarterly : preferred journal of the …
23
(
2014
)
1
,
pp. 5-16
Persistent link: https://www.econbiz.de/10010355399
Saved in:
7
Ad nauseam? : sports fans' acceptance of commercial messages during televised sporting events
Levin, Aron
;
Cobbs, Joe
;
Beasley, Fred
;
Manolis, Chris
- In:
Sport marketing quarterly : preferred journal of the …
22
(
2013
)
4
,
pp. 193-202
Persistent link: https://www.econbiz.de/10010257031
Saved in:
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