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~isPartOf:"Springer Business Cases"
~person:"Kotler, Philip"
~person:"Mutum, Dilip S."
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Application of Service Dominant Logic
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Kotler, Philip
Mutum, Dilip S.
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Seshadri, Sridhar
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Always learning
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Does marketing need reform? : fresh perspectives on the future
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Kellogg on marketing : the marketing faculty of the kellog school of management
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Destination branding : creating the unique destination proposition
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Electronic markets : the international journal on networked business
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Erfolgreich mit den Großen des Marketings : [Best of Marketing]
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H2H Marketing : Case Studies on Human-to-Human Marketing
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Handbook of business-to-business marketing
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International journal of electronic customer relationship management : IJECRM
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Journal of global marketing
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Marketing : a Marketing Centrum OPK Kft. folyóirata
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Marketing Case Studies in Emerging Markets : Contemporary Multi-industry Issues and Best-practices
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Marketing in the cyber era : strategies and emerging trends
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ECONIS (ZBW)
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An Instructor's Manual to H2H Marketing Case Studies : Teach Human-to-Human Marketing Effectively
Kotler, Philip
;
Pförtsch, Waldemar A.
;
Sponholz, Uwe
; …
-
2024
Good Kitchen -- 2 -- H2H Mindset: The Basis: 2.1 Case Study: H2H Mindset at Elobau -- 3. H2H
Management
: Putting Trust and …
Persistent link: https://www.econbiz.de/10014470295
Saved in:
2
H2H Marketing : Case Studies on Human-to-Human Marketing
Kotler, Philip
(
ed.
);
Pförtsch, Waldemar A.
(
ed.
); …
-
2023
The New Pradigm: H2H Marketing -- H2H Mindset: The Basis -- H2H
Management
: Putting Trust and Brand in Focus …
Persistent link: https://www.econbiz.de/10014318466
Saved in:
3
Marketing Case Studies in Emerging Markets : Contemporary Multi-industry Issues and Best-practices
Mutum, Dilip S.
(
ed.
);
Soo Yeong Ewe
(
ed.
); …
-
2024
1. Emerging Market Resilience: Modern Marketing Strategies for a Dynamic World -- Part 1: Crisis
Management
& Recovery …
Persistent link: https://www.econbiz.de/10014512195
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