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~isPartOf:"Springer Business Cases"
~person:"Kotler, Philip"
~subject:"Case Studies"
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Application of Service Dominant Logic
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Design Thinking for Marketing
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H2H Marketing
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Integration of Digitalization
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Iterative Marketing-Mix
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Kotler, Philip
Pförtsch, Waldemar A.
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An Instructor's Manual to H2H Marketing Case Studies : Teach Human-to-Human Marketing Effectively
Kotler, Philip
;
Pförtsch, Waldemar A.
;
Sponholz, Uwe
; …
-
2024
Good Kitchen -- 2 -- H2H Mindset: The Basis: 2.1 Case Study: H2H Mindset at Elobau -- 3. H2H
Management
: Putting Trust and …
Persistent link: https://www.econbiz.de/10014470295
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2
H2H Marketing : Case Studies on Human-to-Human Marketing
Kotler, Philip
(
ed.
);
Pförtsch, Waldemar A.
(
ed.
); …
-
2023
The New Pradigm: H2H Marketing -- H2H Mindset: The Basis -- H2H
Management
: Putting Trust and Brand in Focus …
Persistent link: https://www.econbiz.de/10014318466
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