//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"SpringerLink / Bücher"
~isPartOf:"The journal of product & brand management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: "Consumer behaviour"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
674
Konsumentenverhalten
673
Brand management
332
Markenführung
332
Markenimage
269
Brand image
267
Brand
191
Markenartikel
189
Verbraucherverhalten
155
Beziehungsmarketing
141
Relationship marketing
141
Deutschland
127
Germany
123
Social Web
73
Social web
73
Online-Marketing
60
Internet marketing
59
Theorie
59
Theory
58
Marketingmanagement
48
Marketing management
47
Werbewirkung
46
Advertising effects
45
Emotion
43
Preismanagement
42
Pricing strategy
42
Marketing
40
Luxury goods
39
Luxusgüter
39
Viral marketing
37
Virales Marketing
37
Brand loyalty
36
Markenpolitik
36
Einzelhandel
31
Markentreue
30
Customer satisfaction
29
Kundenzufriedenheit
29
Retail trade
29
Electronic Commerce
26
Wahrnehmung
25
more ...
less ...
Online availability
All
Undetermined
573
Free
12
Type of publication
All
Article
388
Book / Working Paper
348
Type of publication (narrower categories)
All
Article in journal
393
Aufsatz in Zeitschrift
393
Hochschulschrift
85
Aufsatzsammlung
22
Konferenzschrift
13
Collection of articles of several authors
6
Sammelwerk
6
Lehrbuch
4
Bibliografie
3
Festschrift
1
Handbook
1
Handbuch
1
Lehrmittel
1
more ...
less ...
Language
All
English
500
German
236
Author
All
Guzman, Francisco
9
Gázquez-Abad, Juan Carlos
5
Martínez-López, Francisco J.
5
Baumgarth, Carsten
4
Fetscherin, Marc
4
Finlay, Steven
4
Heinemann, Gerrit
4
Huber, Frank
4
Kreutzer, Ralf T.
4
Veloutsou, Cleopatra
4
Ahmed, Zafar U.
3
Al-Kwifi, Sam O.
3
Balasubramanian, Siva Kumar
3
Coker, Kesha K.
3
Foscht, Thomas
3
Gutjahr, Gert
3
Hegner, Sabrina
3
Hoffmann, Stefan
3
Kang, Jiyun
3
Land, Karl-Heinz
3
Maxwell, Sarah
3
Meyer, Frederik
3
Paswan, Audhesh K.
3
Rindell, Anne
3
Stoel, Leslie
3
Strebinger, Andreas
3
Swoboda, Bernhard
3
Ternès, Anabel
3
Turunen, Linda Lisa Maria
3
Wallace, Elaine
3
Wiedmann, Klaus-Peter
3
Abratt, Russell
2
Akbar, Payam
2
Azar, Salim L.
2
Badrinarayanan, Vishag
2
Bashir, Irfan
2
Beneke, Justin
2
Bhaduri, Gargi
2
Broyles, S. Allen
2
Bruns, Andrea
2
more ...
less ...
Institution
All
Deutscher Dialogmarketing Verband
3
Technische Universität Braunschweig
2
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
Paradoxien des Verbraucherverhaltens <Veranstaltung> <2017, Berlin>
1
SRH Fernhochschule
1
Springer International Publishing
1
Published in...
All
SpringerLink / Bücher
The journal of product & brand management
Journal of retailing and consumer services
1,931
Journal of business research : JBR
1,897
International journal of consumer studies
759
International journal of hospitality management
723
Psychology & marketing
652
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
500
Working paper / National Bureau of Economic Research, Inc.
432
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
European journal of marketing : EJM
348
The journal of brand management : an international journal
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
326
Journal of international consumer marketing
313
Journal of travel and tourism marketing
312
Journal of marketing management : MM
307
Journal of retailing
303
Journal of marketing communications
296
International journal of retail & distribution management
292
Marketing letters : a journal of research in marketing
292
Tourism management : research, policies, practice
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
Cogent business & management
284
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
Journal of marketing
279
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
The international review of retail, distribution and consumer research
273
Journal of the Academy of Marketing Science
266
Technological forecasting & social change : an international journal
262
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
243
more ...
less ...
Source
All
ECONIS (ZBW)
736
Showing
1
-
10
of
736
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
I am ashamed of my brand-self! : consumer-brand identification as a moderator of emotional reactions following symbol-laden brand failures
Weitzl, Wolfgang
;
Hutzinger, Clemens
;
Wagner, Udo
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014485583
Saved in:
2
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
3
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
4
Country-of-origin image and consumer brand evaluation : a meta-analytic review
Oduro, Stephen
;
De Nisco, Alessandro
;
Petruzzellis, Luca
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 108-124
Persistent link: https://www.econbiz.de/10014485721
Saved in:
5
Innocence versus Coolness : the influence of brand personality on consumers' preferences
Feng, Wenting
;
Xu, Yuanping
;
Wang, Lijia
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 14-42
Persistent link: https://www.econbiz.de/10014485697
Saved in:
6
Pro-environmental messages have more effect when they come from less familiar brands
Herédia-Colaço, Vera
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 436-453
Persistent link: https://www.econbiz.de/10014229060
Saved in:
7
The emergence of a values-based premium private label brand reputation within a multiple-tier brand portfolio
Arantola, Noora
;
Juntunen, Mari
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1139-1153
Persistent link: https://www.econbiz.de/10014334408
Saved in:
8
Beauty lies in the eye of the beholder : consumers' and jobseekers' interpretations of the family business brand
Jaufenthaler, Philipp
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 697-712
Persistent link: https://www.econbiz.de/10014315438
Saved in:
9
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
10
Understanding damage to and reparation of brand trust : a closer look at image congruity in the context of negative publicity
Tong, Zelin
;
Feng, Jingdan
;
Liu, Fang
- In:
The journal of product & brand management
32
(
2023
)
1
,
pp. 157-170
Persistent link: https://www.econbiz.de/10013552948
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->