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~isPartOf:"Technological forecasting & social change : an international journal"
~subject:"Consumer behaviour"
~subject:"Website"
~type:"article"
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Search: subject_exact:"Online-Marketing"
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Consumer behaviour
Website
Internet marketing
73
Online-Marketing
73
Social Web
55
Social web
55
Konsumentenverhalten
26
Social media
22
Online retailing
17
Online-Handel
17
E-commerce
12
Electronic Commerce
12
Beziehungsmarketing
10
Relationship marketing
10
Advertising
7
Advertising effects
7
Social network
7
Soziales Netzwerk
7
Werbewirkung
7
Werbung
7
Social relations
6
Soziale Beziehungen
6
Brand management
5
Digitalisierung
5
Digitization
5
Innovation
5
Internet
5
KMU
5
Markenführung
5
Purchase intention
5
SME
5
Social media marketing
5
Viral marketing
5
Virales Marketing
5
Crowdfunding
4
Customer satisfaction
4
Kundenzufriedenheit
4
Mobile communications
4
Mobilkommunikation
4
Artificial intelligence
3
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29
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McLean, Graeme J.
2
Osei-Frimpong, Kofi
2
Ahammad, Mohammad F.
1
Amirkhanpour, Monaliz
1
Barnes, Stuart J.
1
Baudier, Patricia
1
Boissieu, Élodie de
1
Cabeza-Ramírez, L. Javier
1
Chang, Chia-Chin
1
Chen, Shih-Chih
1
Cheng, Min-Jhih
1
Chung, Namho
1
Divakaran, Pradeep Kumar Ponnamma
1
Domenech, Josep
1
Duchemin, Marie-Hélène
1
Dwivedi, Rohita
1
Dwivedi, Yogesh Kumar
1
El Faker, Abdellatif
1
El Ghazi, Hamid
1
El Hana, Nadr
1
Evans, Richard
1
Fekete-Farkas, Maria
1
Fuentes García, Fernando J.
1
Garaus, Marion
1
Han, Heejeong
1
Han, Hyunjeong
1
Hansen, Jared M.
1
Hodson, Jaigris
1
Hung, Shiu-Wan
1
Islam, Tahir
1
Jacobson, Jenna
1
Kim, Ki Youn
1
Klink, Richard R.
1
Konate, Malick
1
Lai, Yanqing
1
Lamrhari, Soumaya
1
Lee, Bong Gyou
1
Lee, Jungwoo
1
Li, Chia-Ying
1
Lin, Chieh-Peng
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Technological forecasting & social change : an international journal
Journal of business research : JBR
187
Journal of retailing and consumer services
150
International journal of internet marketing and advertising : IJIMA
121
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
82
Journal of marketing communications
72
International journal of advertising : the review of marketing communications
66
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
63
International journal of hospitality management
57
Journal of internet commerce
54
Journal of promotion management : innovations in planning and applied research
54
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
53
International journal of electronic marketing and retailing : IJEMR
49
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
48
The journal of product & brand management
45
Cogent business & management
41
Electronic commerce research
37
Tourism management : research, policies, practice
35
Information systems research : ISR
32
Journal of promotion management : JPM
32
Journal of electronic commerce research : JECR
31
Management science : journal of the Institute for Operations Research and the Management Sciences
31
International journal of advertising : the quarterly review of marketing communications
30
International journal of technology marketing : IJTMkt
30
International journal of contemporary hospitality management
29
Journal of advertising research
29
Journal of marketing
28
Young consumers : insight and ideas for responsible marketers
28
International journal of consumer studies
27
International journal of e-business research : an official publication of the Information Resources Management Association
27
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
27
Journal of management information systems : JMIS
27
The journal of brand management : an international journal
27
Asia Pacific journal of marketing and logistics
26
Journal of travel and tourism marketing
26
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
25
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
25
Marketing intelligence & planning
25
Psychology & marketing
24
Journal of hospitality marketing & management
23
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ECONIS (ZBW)
29
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1
Digital social engagements and knowledge sharing among sports fans : role of interaction, identification, and interface
Yadav, Jitendra
;
Yadav, Rambalak
;
Sahore, Nidhi
; …
- In:
Technological forecasting & social change : an …
195
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014478817
Saved in:
2
Source credibility and emotions generated by robot and human influencers : the perception of luxury brand representatives
Baudier, Patricia
;
Boissieu, Élodie de
;
Duchemin, …
- In:
Technological forecasting & social change : an …
187
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014329732
Saved in:
3
Social religion : a cross-platform examination of the impact of religious influencer message cues on engagement - the Christian context
Myers, Susan Wesson
;
Syrdal, Holly A.
;
Mahto, Raj V.
; …
- In:
Technological forecasting & social change : an …
191
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014334832
Saved in:
4
Cookiepocalypse : what are the most effective strategies for advertisers to reshape the future of display advertising?
El Hana, Nadr
;
Mercanti-Guérin, Maria
;
Sabri, Ouidade
- In:
Technological forecasting & social change : an …
188
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014266452
Saved in:
5
Eliciting brand association networks : a new method using online community data
Divakaran, Pradeep Kumar Ponnamma
;
Xiong, Jie
- In:
Technological forecasting & social change : an …
181
(
2022
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013417228
Saved in:
6
A social CRM analytic framework for improving customer retention, acquisition, and conversion
Lamrhari, Soumaya
;
El Ghazi, Hamid
;
Oubrich, Mourad
;
El …
- In:
Technological forecasting & social change : an …
174
(
2022
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013209542
Saved in:
7
Transforming consumers' intention to purchase green products : role of social media
Nekmahmud, Md.
;
Naz, Farheen
;
Ramkissoon, Haywantee
; …
- In:
Technological forecasting & social change : an …
185
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014233837
Saved in:
8
Going online : forecasting the impact of websites on productivity and market structure
Rizov, Marian
;
Vecchi, Michela
;
Domenech, Josep
- In:
Technological forecasting & social change : an …
184
(
2022
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013541833
Saved in:
9
Impact of the perceived risk in influencers' product recommendations on their followers' purchase attitudes and intention
Cabeza-Ramírez, L. Javier
;
Sánchez-Cañizares, Sandra …
- In:
Technological forecasting & social change : an …
184
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013547818
Saved in:
10
Solver engagement in online crowdsourcing communities : the roles of perceived interactivity, relationship quality and psychological ownership
Shi, Xiaoxiao
;
Evans, Richard
;
Shan, Wei
- In:
Technological forecasting & social change : an …
175
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013332264
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