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~isPartOf:"The IUP journal of brand management : IJBRM"
~isPartOf:"Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung"
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Markenführung
127
Brand management
125
Consumer behaviour
47
Konsumentenverhalten
47
Brand image
45
Markenimage
45
Brand
27
Markenartikel
27
India
15
Indien
15
Beziehungsmarketing
11
Relationship marketing
11
Luxury goods
9
Luxusgüter
9
Advertising effects
8
USA
8
United States
8
Werbewirkung
8
HR marketing
7
Personalmarketing
7
Social Web
7
Social web
7
Advertising
6
Austria
6
Brand loyalty
6
Markentreue
6
Portfolio selection
6
Portfolio-Management
6
Werbung
6
Österreich
6
Bibliometrics
5
Bibliometrie
5
Brand extension
5
Corporate reputation
5
Deutschland
5
Firmenimage
5
Germany
5
Internet marketing
5
Markentransfer
5
Marketing management
5
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Type of publication
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Article
134
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134
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134
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1
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103
German
31
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Uggla, Henrik
11
Strebinger, Andreas
4
Attri, Rekha
3
Mayerhofer, Wolfgang
3
Otubanjo, Olutayo
3
Baumgarth, Carsten
2
Cleff, Thomas
2
Esch, Franz-Rudolf
2
Jain, Ankita
2
Kakati, Rinalini P.
2
Keusch, Florian
2
Khan, Bilal Mustafa
2
Lashgari, Maryam
2
Mathews, Jose
2
Muralidhara, G. V.
2
Purkayastha, Debapratim
2
Ragel, V. R.
2
Ruzzier, Mitja
2
Sharma, Ritu
2
Vasavada-Oza, Falguni
2
Walter, Nadine
2
Ahmad, Anees
1
Alam, Mohd. Sarwar
1
Alex, N. Joji
1
Anbarasu, A. Joseph
1
Annen, Raphael
1
Antoncic, Bostjan
1
Arachchige, Bhadra J. H.
1
Ashraf, Sarfraz
1
Baetzgen, Andreas
1
Bairagi, Rahul
1
Balaji, M. S.
1
Ballhausen, Marcus
1
Banerjee, Shubhomoy
1
Banerjee, Soumi Chatterjee
1
Baswan, Taru
1
Bekmeier-Feuerhahn, Sigrid
1
Bhatia, Pooja
1
Bhattacharjee, Dhriti
1
Bhukya, Ramulu
1
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Published in...
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The IUP journal of brand management : IJBRM
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
Journal of business research : JBR
607
The journal of brand management : an international journal
575
The journal of product & brand management
392
SpringerLink / Bücher
374
Journal of retailing and consumer services
294
European journal of marketing : EJM
148
Psychology & marketing
120
Springer eBook Collection
115
Marketing intelligence & planning
113
Industrial marketing management : the international journal for industrial and high-tech firms
110
International journal of hospitality management
109
Journal of marketing communications
109
Journal of marketing management : MM
109
Asia Pacific journal of marketing and logistics
107
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
99
Innovatives Markenmanagement
88
Journal of strategic marketing
88
Journal of the Academy of Marketing Science
83
Journal of marketing
79
Research
79
Marketing letters : a journal of research in marketing
75
Journal of promotion management : innovations in planning and applied research
72
International journal of internet marketing and advertising : IJIMA
68
Journal of advertising research
68
Journal of promotion management : JPM
68
NBER working paper series
68
Tourism management : research, policies, practice
68
Journal of fashion marketing and management
67
Journal of international consumer marketing
67
Working paper / National Bureau of Economic Research, Inc.
64
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Journal of travel and tourism marketing
63
International marketing review
62
International journal of advertising : the review of marketing communications
61
NBER Working Paper
61
Qualitative market research : an international journal
61
Business horizons
59
Journal of marketing management : JMM ; journal of the Academy of Marketing
59
The marketing review
59
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ECONIS (ZBW)
134
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1
Re-examining the meaning of corporate
branding
: does corporate advertising give useful insights?
Otubanjo, Olutayo
;
Epie, Chantal
- In:
The IUP journal of brand management : IJBRM
14
(
2017
)
4
,
pp. 7-32
Persistent link: https://www.econbiz.de/10011854088
Saved in:
2
Factos affecting brand image : the case of Pepsodent in Da Nang, Vietnam
Trinh Le Tan
;
Dao Thi Dai Trang
- In:
The IUP journal of brand management : IJBRM
16
(
2019
)
2
,
pp. 7-25
Persistent link: https://www.econbiz.de/10012102907
Saved in:
3
Coca-Cola's shift to "one brand" strategy : can it change consumers' perception?
Qumer, Syeda Maseeha
;
Purkayastha, Debapratim
- In:
The IUP journal of brand management : IJBRM
16
(
2019
)
2
,
pp. 45-62
Persistent link: https://www.econbiz.de/10012102913
Saved in:
4
Flagship, flanker brands and Indian consumers' buying decisions : a study on the impact of brand narratives of Hindustan Unilever Limited and Procter & Gamble
Jain, Ankita
;
Sharma, Ritu
- In:
The IUP journal of brand management : IJBRM
16
(
2019
)
1
,
pp. 34-53
Persistent link: https://www.econbiz.de/10012104308
Saved in:
5
The role of social media communication in brand equity creation : an empirical study
Alam, Mohd. Sarwar
;
Khan, Bilal Mustafa
- In:
The IUP journal of brand management : IJBRM
16
(
2019
)
1
,
pp. 54-78
Persistent link: https://www.econbiz.de/10012104311
Saved in:
6
A configurational model of brand loyalty
Mathews, Jose
- In:
The IUP journal of brand management : IJBRM
16
(
2019
)
4
,
pp. 7-28
Persistent link: https://www.econbiz.de/10012182596
Saved in:
7
Antecedents of attitude towards brand extensions
Kalra, Shveta
- In:
The IUP journal of brand management : IJBRM
16
(
2019
)
4
,
pp. 29-44
Persistent link: https://www.econbiz.de/10012182597
Saved in:
8
A study on the relationship between gender preference and brand experience with reference to Amazon brand
Baswan, Taru
;
Fatima, Farheen
- In:
The IUP journal of brand management : IJBRM
16
(
2019
)
4
,
pp. 64-77
Persistent link: https://www.econbiz.de/10012182603
Saved in:
9
Storytelling : a guideline and an application in the Bundeswehr's (personnel) marketing
Hattke, Judith
;
Gilch, Kim
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
62
(
2016
)
4
,
pp. 30-35
Persistent link: https://www.econbiz.de/10011581754
Saved in:
10
Employer
branding
: the solution to create talented workforce
Verma, Deepti
;
Ahmad, Anees
- In:
The IUP journal of brand management : IJBRM
13
(
2016
)
1
,
pp. 42-56
Persistent link: https://www.econbiz.de/10011536303
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