//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"The IUP journal of brand management : IJBRM"
~subject:"Konsumentenverhalten"
~subject:"Marketingmanagement"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Brand Management"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Marketingmanagement
Brand management
92
Markenführung
92
Brand image
42
Markenimage
42
Consumer behaviour
40
Brand
23
Markenartikel
23
India
15
Indien
15
Beziehungsmarketing
10
Relationship marketing
10
Luxury goods
9
Luxusgüter
9
USA
7
United States
7
Brand loyalty
6
Markentreue
6
Portfolio selection
6
Portfolio-Management
6
Advertising effects
5
Social Web
5
Social web
5
Werbewirkung
5
Advertising
4
Brand extension
4
Customer satisfaction
4
Internet marketing
4
Kundenzufriedenheit
4
Markentransfer
4
Online-Marketing
4
Strategic management
4
Strategisches Management
4
Werbung
4
Bibliometrics
3
Bibliometrie
3
Corporate reputation
3
Emotion
3
Firmenimage
3
HR marketing
3
more ...
less ...
Type of publication
All
Article
43
Type of publication (narrower categories)
All
Article in journal
43
Aufsatz in Zeitschrift
43
Language
All
English
43
Author
All
Cleff, Thomas
2
Kakati, Rinalini P.
2
Mathews, Jose
2
Ragel, V. R.
2
Uggla, Henrik
2
Walter, Nadine
2
Alex, N. Joji
1
Anbarasu, A. Joseph
1
Balaji, M. S.
1
Banerjee, Shubhomoy
1
Banerjee, Soumi Chatterjee
1
Baswan, Taru
1
Bhukya, Ramulu
1
Block, Martin P.
1
Brahmbhatt, Dhruv
1
Choudhury, Smitishikha
1
Choudhury, Smritishikha
1
Dao Thi Dai Trang
1
Dholakia, Utpal M.
1
Elangeswaran, Sajiththa
1
Evangeline, S. J.
1
Fatima, Farheen
1
Ghosh, Saugat
1
Goswami, Shubham
1
Gupta, Gaurav
1
Jain, Ankita
1
Javanmard, Habibollah
1
Jawahar, P. David
1
Joji Alex N.
1
Kalra, Shveta
1
Kastiya, Shweta
1
Kumari, Shyama
1
Lin, I Chun
1
Lodhi, Rab Nawaz
1
Masheswari, Namrata
1
Mishra, Kamalesh
1
Montecchi, Matteo
1
Muralidhara, G. V.
1
Nia, Ensiyeh Nemati
1
Panda, Tapan K.
1
more ...
less ...
Published in...
All
The IUP journal of brand management : IJBRM
Journal of business research : JBR
411
The journal of product & brand management
296
The journal of brand management : an international journal
294
Journal of retailing and consumer services
257
Psychology & marketing
89
European journal of marketing : EJM
88
Asia Pacific journal of marketing and logistics
87
Journal of marketing communications
81
International journal of hospitality management
77
Marketing intelligence & planning
65
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
63
Journal of strategic marketing
62
SpringerLink / Bücher
60
Journal of promotion management : innovations in planning and applied research
58
Journal of marketing management : MM
57
Journal of international consumer marketing
56
International journal of advertising : the review of marketing communications
54
International journal of internet marketing and advertising : IJIMA
53
International marketing review
52
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
52
Journal of promotion management : JPM
52
Journal of the Academy of Marketing Science
51
Marketing letters : a journal of research in marketing
51
Journal of global marketing
48
Journal of marketing
47
International journal of consumer studies
46
Journal of fashion marketing and management
44
The journal of consumer marketing
44
Cogent business & management
42
Journal of marketing management : JMM ; journal of the Academy of Marketing
42
Industrial marketing management : the international journal for industrial and high-tech firms
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
36
Qualitative market research : an international journal
36
International journal of contemporary hospitality management
35
International journal of retail & distribution management
35
Journal of international marketing
35
International journal of advertising : the quarterly review of marketing communications
34
Journal of Islamic marketing
34
more ...
less ...
Source
All
ECONIS (ZBW)
43
Showing
1
-
10
of
43
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Factos affecting brand image : the case of Pepsodent in Da Nang, Vietnam
Trinh Le Tan
;
Dao Thi Dai Trang
- In:
The IUP journal of brand management : IJBRM
16
(
2019
)
2
,
pp. 7-25
Persistent link: https://www.econbiz.de/10012102907
Saved in:
2
Coca-Cola's shift to "one brand" strategy : can it change consumers' perception?
Qumer, Syeda Maseeha
;
Purkayastha, Debapratim
- In:
The IUP journal of brand management : IJBRM
16
(
2019
)
2
,
pp. 45-62
Persistent link: https://www.econbiz.de/10012102913
Saved in:
3
Flagship, flanker brands and Indian consumers' buying decisions : a study on the impact of brand narratives of Hindustan Unilever Limited and Procter & Gamble
Jain, Ankita
;
Sharma, Ritu
- In:
The IUP journal of brand management : IJBRM
16
(
2019
)
1
,
pp. 34-53
Persistent link: https://www.econbiz.de/10012104308
Saved in:
4
A configurational model of brand loyalty
Mathews, Jose
- In:
The IUP journal of brand management : IJBRM
16
(
2019
)
4
,
pp. 7-28
Persistent link: https://www.econbiz.de/10012182596
Saved in:
5
Antecedents of attitude towards brand extensions
Kalra, Shveta
- In:
The IUP journal of brand management : IJBRM
16
(
2019
)
4
,
pp. 29-44
Persistent link: https://www.econbiz.de/10012182597
Saved in:
6
A study on the relationship between gender preference and brand experience with reference to Amazon brand
Baswan, Taru
;
Fatima, Farheen
- In:
The IUP journal of brand management : IJBRM
16
(
2019
)
4
,
pp. 64-77
Persistent link: https://www.econbiz.de/10012182603
Saved in:
7
The effect of online brand experience on brand loyalty : a web of emotions
Cleff, Thomas
;
Walter, Nadine
;
Xie, Jing
- In:
The IUP journal of brand management : IJBRM
15
(
2018
)
1
,
pp. 7-23
Persistent link: https://www.econbiz.de/10011873178
Saved in:
8
Servo lubricants : an analysis of brand attitude
Srivastava, Manish
;
Pegoo, M. K. K.
- In:
The IUP journal of brand management : IJBRM
15
(
2018
)
1
,
pp. 45-54
Persistent link: https://www.econbiz.de/10011873187
Saved in:
9
Luxury brand architecture challenges
Uggla, Henrik
- In:
The IUP journal of brand management : IJBRM
14
(
2017
)
1
,
pp. 7-12
Persistent link: https://www.econbiz.de/10011750998
Saved in:
10
The underpinning strategies leading to high value perception of luxury fashion brands
Roncha, Ana
;
Montecchi, Matteo
- In:
The IUP journal of brand management : IJBRM
14
(
2017
)
3
,
pp. 7-21
Persistent link: https://www.econbiz.de/10011751007
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->