//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"The globalisation of Chinese business : implications for multinational investors"
~type_genre:"Collection of articles written by one author"
~type_genre:"Conference paper"
~type_genre:"Festschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing strategy"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
China
2
Marketing management
2
Marketingmanagement
2
marketing strategy
2
Auslandsinvestition
1
Consumer behaviour
1
Foreign investment
1
Globalisierung
1
Globalization
1
International management
1
International market entry
1
International marketing
1
Internationaler Markteintritt
1
Internationales Management
1
Internationales Marketing
1
KMU
1
Konsumentenverhalten
1
Multinationales Unternehmen
1
Organisationsstruktur
1
Organizational structure
1
SME
1
Strategic management
1
Strategisches Management
1
Transnational corporation
1
consumer culture
1
domestic consumption
1
international business
1
international management
1
medium-size enterprises
1
organisation design
1
organisational structures
1
urban-rural inequality
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Collection of articles written by one author
Conference paper
Festschrift
Aufsatz im Buch
2
Book section
2
Konferenzbeitrag
2
Language
All
English
2
Author
All
Pontiggia, Andrea
1
Taylor, Robert
1
Vescovi, Tiziano
1
Published in...
All
The globalisation of Chinese business : implications for multinational investors
Legends in marketing
14
Legends in strategic marketing
5
Interdisciplinary management research XVI ; 1
3
The future opportunities and challenges of business in digital era 4.0 : proceedings of the 2nd International Conference on Economics, Business and Entrepreneurship (ICEBE 2019), Bandar Lampung, Indonesia, 1 November, 2019
3
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
2
Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
2
Conference proceedings trends in business communication 2016
2
International journal of advertising : the quarterly review of marketing communications
2
Journal of business research : JBR
2
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
2
Journal of marketing management : MM
2
Open economics
2
Proceedings of the 5th International Conference on Economic Management and Green Development
2
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
2
Acta Universitatis Oeconomicae Helsingiensis / A
1
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
1
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Advances in analytics and applications
1
Agrarian economy and rural development : realities and perspectives for Romania : 8th edition of the International Symposium
1
Agrarian economy and rural development : realities and perspectives for Romania : International Symposium : the 9th edition
1
Australasian marketing journal
1
Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und Eletronic Business
1
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
1
Business Development and Economic Governance in Southeastern Europe : 13th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC), Pafos, Cyprus, 2021
1
Business ethics and leadership from an Eastern European, transdisciplinary context : the 2014 Griffiths School of Management Annual Conference on Business, Entrepreneurship and Ethics
1
Consumer culture theory
1
Designing and communicating experience
1
Dialogmarketing Perspektiven 2018/2019 : Tagungsband 13. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
1
Dialogmarketing Perspektiven 2019/2020 : Tagungsband 14. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
ERIM Ph. D. series research in management / Erasmus Institute of Management
1
Edition Wissenschaft - Apprimus
1
Eurasian Business and Economics Perspectives : Proceedings of the 37th Eurasia Business and Economics Society Conference
1
Eurasian business perspectives : proceedings of the 24th Eurasia Business and Economics Society Conference
1
Forum Markenforschung 2021 : Tagungsband der Konferenz DERMARKENTAG
1
Forum Marketing
1
Gabler Edition Wissenschaft
1
Gabler research / Forum Marketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Internationalisation strategies of medium-size multinational firms : when size matters in Chinese markets
Pontiggia, Andrea
;
Vescovi, Tiziano
- In:
The globalisation of Chinese business : implications …
,
(pp. 97-121)
.
2014
Persistent link: https://www.econbiz.de/10012016663
Saved in:
2
China's growing consumer culture : implications for marketing strategy
Taylor, Robert
- In:
The globalisation of Chinese business : implications …
,
(pp. 205-225)
.
2014
Persistent link: https://www.econbiz.de/10012016694
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->