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~isPartOf:"The journal of brand management : an international journal"
~isPartOf:"Total quality management & business excellence : an official journal of the European Society for Organisational Excellence"
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Search: subject:"Relationship marketing"
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Beziehungsmarketing
187
Relationship marketing
187
Consumer behaviour
109
Konsumentenverhalten
109
Brand management
83
Markenführung
83
Brand image
69
Markenimage
69
Customer satisfaction
68
Kundenzufriedenheit
68
Brand
61
Markenartikel
61
Dienstleistungsqualität
59
Service quality
59
Quality management
26
Qualitätsmanagement
26
Brand loyalty
22
Social Web
22
Social web
22
Emotion
17
Markentreue
17
Internet marketing
13
Online-Marketing
13
Taiwan
13
customer satisfaction
13
service quality
12
Customer integration
11
Kundenintegration
11
loyalty
11
Customer value
10
Kundenwert
10
Marketing management
10
Marketingmanagement
10
satisfaction
9
Confidence
8
Product quality
8
Produktqualität
8
Vertrauen
8
Betriebliche Wertschöpfung
7
Customer service
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83
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182
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5
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187
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187
Collection of articles of several authors
5
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5
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3
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3
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English
187
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Marimon, Frederic
4
Casadesús, Martí
3
Fetscherin, Marc
3
Gil Saura, Irene
3
Petnji Yaya, Luc Honore
3
Yang, Ching-chow
3
Šerić, Maja
3
Berenguer Contrí, Gloria
2
Carlson, Jamie
2
Chen, Ching-fu
2
Confente, Ilenia
2
Dahlgaard, Jens Jörn
2
Dahlgaard-Park, Su Mi
2
De Vries, Natalie Jane
2
Iglesias, Oriol
2
Ind, Nicholas
2
Kaufmann, Hans Rüdiger
2
Ku, Edward C. S.
2
Loureiro, Sandra Maria Correia
2
Pantouvakis, Angelos
2
Shahin, Arash
2
Wiedmann, Klaus-Peter
2
Abdullateef, Aliyu Olayemi
1
Abratt, Russell
1
Ahmadi, Hormoz
1
Ahuvia, Aaron C.
1
Aktan, Damla
1
Al-dweeri, Rami M. O. O.
1
Alamro, Ahmed
1
Alonso-Almeida, M. Mar
1
Amorim, Marlene
1
Anabila, Peter
1
Anand, S. Joseph Jeya
1
Anisimova, Tatiana
1
Arslanagić-Kalajdžić, Maja
1
Azevedo, António
1
Ažman, Slavko
1
Babić-Hodović, Vesna
1
Bahar, Reyhan
1
Balmer, John M. T.
1
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The journal of brand management : an international journal
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
Journal of business research : JBR
626
Journal of retailing and consumer services
583
Industrial marketing management : the international journal for industrial and high-tech firms
398
International journal of hospitality management
280
SpringerLink / Bücher
259
The journal of services marketing
225
The journal of business & industrial marketing
195
The service industries journal
184
Journal of the Academy of Marketing Science
165
Journal of strategic marketing
162
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of service research : JSR
117
Journal of hospitality marketing & management
115
Journal of travel and tourism marketing
115
The journal of product & brand management
111
Tourism management : research, policies, practice
108
Asia Pacific journal of marketing and logistics
107
Journal of service management
106
Journal of retailing
104
Gabler Edition Wissenschaft
102
Cogent business & management
100
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
100
Psychology & marketing
100
Marketing intelligence & planning
99
European journal of marketing : EJM
95
Services marketing quarterly
90
The international journal of bank marketing : IJBM
85
Journal of marketing management : MM
82
Service business
80
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Journal of financial services marketing : JFSM
70
Business horizons
69
Springer eBook Collection / Business and Economics
69
International journal of retail & distribution management
68
European journal of operational research : EJOR
67
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ECONIS (ZBW)
187
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187
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1
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
2
A cross cultural comparison of brand love in consumer brand relationships : is "transmissive brand love" a potential platform for developing brand equity?
Luo, Shanshan
;
Hamlin, Robert
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 484-497
Persistent link: https://www.econbiz.de/10013391080
Saved in:
3
Brand love : conceptual and empirical investigation of a holistic causal model
Rahman, Renée
;
Langner, Tobias
;
Temme, Dirk
- In:
The journal of brand management : an international journal
28
(
2021
)
6
,
pp. 609-642
Persistent link: https://www.econbiz.de/10012792876
Saved in:
4
It's all about the brand : place brand credibility, place attachment, and consumer loyalty
Reitsamer, Bernd
;
Brunner-Sperdin, Alexandra
- In:
The journal of brand management : an international journal
28
(
2021
)
3
,
pp. 291-301
Persistent link: https://www.econbiz.de/10012550279
Saved in:
5
The influence of COVID-19 pandemic on consumer-brand relationships : evidence of brand evangelism behaviors
Sashittal, Hemant Chaitanya
;
Jassawalla, Avan R.
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
3
,
pp. 245-260
Persistent link: https://www.econbiz.de/10014326918
Saved in:
6
The perceptual antecedents of brand anthropomorphism in the name-brand voice assistant context
Vernuccio, Maria
;
Patrizi, Michela
;
Šerić, Maja
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
4
,
pp. 302-317
Persistent link: https://www.econbiz.de/10014326922
Saved in:
7
Enlightening the brand building-audience response link
Veloutsou, Cleopatra
- In:
The journal of brand management : an international journal
30
(
2023
)
6
,
pp. 550-566
Persistent link: https://www.econbiz.de/10014447407
Saved in:
8
We need both brand love and emotional attachment : a serial mediation framework toward addictive buying and loyalty
Babić-Hodović, Vesna
;
Mujkić, Alisa
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
1
,
pp. 9-33
Persistent link: https://www.econbiz.de/10013493076
Saved in:
9
AI service impacts on brand image and customer equity : empirical evidence from China
Yuan, Chunlin
;
Wang, Shuman
;
Liu, Yue
- In:
The journal of brand management : an international journal
30
(
2023
)
1
,
pp. 61-76
Persistent link: https://www.econbiz.de/10013493098
Saved in:
10
Building brand loyalty on social media : theories, measurements, antecedents, and consequences
Jai, Tunmin Catherine
;
Tong, Xiao
;
Chen, Hsiangting Shatina
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 35-57
Persistent link: https://www.econbiz.de/10013170492
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