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~isPartOf:"The journal of brand management : an international journal"
~language:"eng"
~subject:"Corporate Social Responsibility"
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Corporate Social Responsibility
Brand management
562
Markenführung
562
Consumer behaviour
301
Konsumentenverhalten
301
Brand image
300
Markenimage
300
Brand
255
Markenartikel
253
Beziehungsmarketing
107
Relationship marketing
107
Social Web
62
Social web
62
Marketing management
60
Marketingmanagement
60
Luxury goods
58
Luxusgüter
58
Brand architecture
57
Markenarchitektur
56
Corporate reputation
43
Emotion
43
Firmenimage
43
Corporate social responsibility
38
Internet marketing
38
Online-Marketing
38
USA
33
United States
33
Brand loyalty
28
Advertising effects
26
Corporate culture
26
Unternehmenskultur
26
Werbewirkung
26
International marketing
25
Internationales Marketing
25
Personality psychology
25
Persönlichkeitspsychologie
25
Customer satisfaction
24
Kundenzufriedenheit
24
Markentreue
21
China
19
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Mizera, Sue
4
Golob, Urša
3
Podnar, Klement
2
Powell, Shaun M.
2
Alnawas, Ibrahim
1
Ashoori, Minoo Talebi
1
Balmer, John M. T.
1
Basil, Debra Z.
1
Beckman, Terry
1
Billström, Anders
1
Burghausen, Mario
1
Burton, Suzan
1
Daellenbach, Kate
1
Davies, Mark A. P.
1
Demetriou, Marlen
1
Demmer, Vera
1
Deshpande, Sameer
1
Ford, Becky R.
1
Forsythe, Sandra
1
Furnham, Adrian
1
Föhl, Ulrich
1
Ghantous, Nabil
1
Gomez, Alyson
1
Guzman, Francisco
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Hajdas, Monika
1
Hakim, Ava Maria
1
Hansen, Heidi
1
Hanson, Sara
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Hart, David
1
Heiser, Robert S.
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Hemsley-Brown, Jane
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Hicks, Cheryl D.
1
Iglesias, Oriol
1
Ind, Nicholas
1
Jeong, Hyun Ju
1
Jiang, Lan
1
Johnson, Zachary S.
1
Kernstock, Joachim
1
Kim, Jihye
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Kjeldsen, Anna Karina
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The journal of brand management : an international journal
Journal of business research : JBR
85
Journal of business ethics : JOBE
78
Industrial marketing management : the international journal for industrial and high-tech firms
26
Corporate social responsibility and environmental management
25
International journal of hospitality management
25
The journal of product & brand management
23
International review on public and non-profit marketing
17
Journal of marketing communications
17
Journal of the Academy of Marketing Science
16
Cogent business & management
15
Journal of retailing and consumer services
15
Marketing intelligence & planning
15
International journal of production economics
14
Journal of business ethics : JBE
14
Journal of strategic marketing
14
Corporate communications : an international journal
13
European journal of marketing : EJM
13
International marketing review
13
Journal of marketing management : JMM ; journal of the Academy of Marketing
13
AMS review : official publication of the Academy of Marketing Science
12
International journal of contemporary hospitality management
12
Journal of marketing management : MM
11
Springer eBook Collection
11
European research studies
10
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
10
Journal of macromarketing
10
Journal of nonprofit & public sector marketing
10
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
10
Sport marketing quarterly : preferred journal of the Sport Marketing Association
10
The journal of services marketing
10
Asia Pacific journal of marketing and logistics
9
Journal of global marketing
9
Journal of macromarketing : examining the interactions among markets, marketing, and society
9
Management decision
9
Manufacturing & service operations management : M & SOM
9
Sport management review
9
European Sport management quarterly : ESMQ
8
International journal of bank marketing
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
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ECONIS (ZBW)
38
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1
Green or social? : an analysis of environmental and social sustainability advertising and its impact on brand personality, credibility and attitude
Sander, Frauke
;
Föhl, Ulrich
;
Walter, Nadine
;
Demmer, Vera
- In:
The journal of brand management : an international journal
28
(
2021
)
4
,
pp. 429-445
Persistent link: https://www.econbiz.de/10012550332
Saved in:
2
Corporate social and environmental responsibility advertising : advertising effectiveness as a function of viewing context
Pyle, Emily
;
Furnham, Adrian
;
McClelland, Alastair
- In:
The journal of brand management : an international journal
29
(
2022
)
3
,
pp. 301-310
Persistent link: https://www.econbiz.de/10013270433
Saved in:
3
The brand manager as practical author : an empirical study of the co-creation of a CSR-based brand
Hansen, Heidi
;
Schleiter, Astrid Jensen
;
Maagaard, …
- In:
The journal of brand management : an international journal
29
(
2022
)
6
,
pp. 584-597
Persistent link: https://www.econbiz.de/10013463725
Saved in:
4
Towards a theory of conscientious corporate brand co-creation : the next key challenge in brand management
Iglesias, Oriol
;
Ind, Nicholas
- In:
The journal of brand management : an international journal
27
(
2020
)
6
,
pp. 710-720
Persistent link: https://www.econbiz.de/10012304078
Saved in:
5
Wally Olins (1930 - 2014), corporate identity ascendancy and corporate brand hegemony : celebrating the life of Wally Olins ; leading corporate identity exponent and prominent bran...
Balmer, John M. T.
- In:
The journal of brand management : an international journal
21
(
2014
)
6
,
pp. 459-468
Persistent link: https://www.econbiz.de/10010423879
Saved in:
6
Journal of Brand Management : year end review 2018
Powell, Shaun M.
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 494-499
Persistent link: https://www.econbiz.de/10011962800
Saved in:
7
Does CSR Matter? : a longitudinal analysis of product reviews for CSR-associated brands
Ford, Becky R.
;
Stohl, Cynthia
- In:
The journal of brand management : an international journal
26
(
2019
)
1
,
pp. 60-70
Persistent link: https://www.econbiz.de/10012060043
Saved in:
8
The challenges of balancing ethics and competence for purpose-driven brands : an exploratory case study on social impact company Too Good To Go
Kjeldsen, Anna Karina
;
Schmeltz, Line
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 310-330
Persistent link: https://www.econbiz.de/10014583580
Saved in:
9
Victims : the missing piece in stakeholder-focused brand management puzzles
Hajdas, Monika
;
Kłeczek, Ryszard
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 331-344
Persistent link: https://www.econbiz.de/10014583581
Saved in:
10
Sustainability at Unilever : an interview with Lesly Thorne, Global Sustainability Manager
Thorne, Lesly
;
Mizera, Sue
- In:
The journal of brand management : an international journal
20
(
2012/13
)
3
,
pp. 191-195
Persistent link: https://www.econbiz.de/10009703685
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