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~isPartOf:"The journal of brand management : an international journal"
~person:"King, Ceridwyn"
~person:"Melewar, T. C."
~person:"Meyer, Frederik"
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Brand image
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Markenimage
6
Brand management
5
Markenführung
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3
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King, Ceridwyn
Melewar, T. C.
Meyer, Frederik
Johnson, Lester W.
5
Keller, Kevin Lane
5
Merrilees, Bill
4
Phau, Ian
4
Powell, Shaun M.
4
Valette-Florence, Pierre
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Barnier, Virginie de
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Biedenbach, Galina
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The journal of brand management : an international journal
Journal of business research : JBR
6
International journal of hospitality management
5
European journal of marketing : EJM
4
Reihe: Marketing : MAR
4
Qualitative market research : an international journal
3
Corporate reputation review
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of strategic marketing
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Elgar research agendas
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European business review
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International journal of contemporary hospitality management
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International journal of internet marketing and advertising : IJIMA
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International studies of management and organization
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Journal of business economics : JBE
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Journal of destination marketing & management
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Journal of global marketing
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Journal of service management
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Journal of vacation marketing : an international journal
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Journal of world business : JWB
1
Psychology & marketing
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Services marketing quarterly
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SpringerLink / Bücher
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The journal of product & brand management
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The marketing review
1
Tourism management : research, policies, practice
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Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
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ECONIS (ZBW)
6
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1
Brand fidelity : a relationship maintenance perspective
Grace, Debra
;
Ross, Mitchell
;
King, Ceridwyn
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 577-590
Persistent link: https://www.econbiz.de/10011962815
Saved in:
2
Five areas to advance branding theory and practice
Melewar, T. C.
;
Bang, Nguyen
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 758-769
Persistent link: https://www.econbiz.de/10010514116
Saved in:
3
Employee brand equity : scale development and validation
King, Ceridwyn
;
Grace, Debra
;
Funk, Daniel C.
- In:
The journal of brand management : an international journal
19
(
2011/12
)
4
,
pp. 268-288
Persistent link: https://www.econbiz.de/10009428111
Saved in:
4
Corporate social performance as antecedent of consumer's brand perception
Huber, Frank
;
Meyer, Frederik
;
Vogel, Johannes
; …
- In:
The journal of brand management : an international journal
19
(
2011/12
)
3
,
pp. 228-240
Persistent link: https://www.econbiz.de/10009409556
Saved in:
5
The notion of relationship in branding
Melewar, T. C.
- In:
The journal of brand management : an international journal
17
(
2009/10
)
2
,
pp. 95-96
Persistent link: https://www.econbiz.de/10009524653
Saved in:
6
The effect of evaluation criteria on design attributes and brand equity in the product evaluation process
Na, Kwang Jin
;
Holland, Ray
;
Shackleton, John
;
Hwang, …
- In:
The journal of brand management : an international journal
16
(
2008/09
)
3
,
pp. 195-212
Persistent link: https://www.econbiz.de/10003790483
Saved in:
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