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~isPartOf:"The journal of brand management : an international journal"
~subject:"Celebrity endorsement"
~subject:"Wahrnehmung"
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Search: subject_exact:"Wahrnehmungspsychologie"
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Celebrity endorsement
Wahrnehmung
Perception
12
Consumer behaviour
8
Konsumentenverhalten
8
Brand image
6
Brand management
6
Markenführung
6
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Biomorphic visual identity
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Moss, Gloria
2
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Cyr, Dianne J.
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Felix, Reto
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Hamilton, Colin
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Kumar, Deepak S.
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Lau, Kong Cheen
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Li, Ching Hsing
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Malhotra, Naresh K.
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Mishra, Abhishek
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Moss, Gloria A.
1
Neave, Nick
1
Oakenfull, Gillian K.
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1
Purani, Keyoor
1
Schnurr, Benedikt
1
Stach, Jens
1
Vinitha, V.U.
1
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The journal of brand management : an international journal
Journal of business research : JBR
93
Journal of retailing and consumer services
61
International journal of hospitality management
45
Discussion paper series / IZA
38
International journal of selection and assessment
38
Tourism management : research, policies, practice
34
Journal of business ethics : JOBE
32
NBER working paper series
32
International journal of consumer studies
30
Working paper / National Bureau of Economic Research, Inc.
30
The international journal of human resource management
29
Journal of marketing research : JMR
28
Discussion paper / Centre for Economic Policy Research
27
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
27
Psychology & marketing
27
SpringerLink / Bücher
27
Journal of travel and tourism marketing
26
NBER Working Paper
26
Journal of consumer research : JCR ; an interdisciplinary bimonthly
25
Product experience
25
Marketing : ZFP ; journal of research and management
23
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
22
Academy of Management journal : AMJ
21
Tourism management perspectives : TMP
20
CESifo working papers
19
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
19
Marketing letters : a journal of research in marketing
19
Journal of marketing communications
18
Journal of retailing
18
The leadership quarterly : LQ ; an international journal of political, social and behavioral science
18
IZA Discussion Paper
17
Journal of business and psychology
17
Journal of behavioral decision making
16
Research
16
Asia Pacific journal of marketing and logistics
15
International journal of advertising : the review of marketing communications
15
Sonderforschungsbereich 504, Rationalitätskonzepte, Entscheidungsverhalten und Ökonomische Modellierung
14
Journal of consumer behaviour : an international research review
13
Journal of economic behavior & organization : JEBO
13
Journal of economic psychology : research in economic psychology and behavioral economics
13
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ECONIS (ZBW)
12
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1
Biomorphic visual identity of a brand and its effects : a holistic perspective
Vinitha, V.U.
;
Kumar, Deepak S.
;
Purani, Keyoor
- In:
The journal of brand management : an international journal
28
(
2021
)
3
,
pp. 272-290
Persistent link: https://www.econbiz.de/10012550275
Saved in:
2
The impact of atypical product design on consumer product and brand perception
Schnurr, Benedikt
- In:
The journal of brand management : an international journal
24
(
2017
)
6
,
pp. 609-621
Persistent link: https://www.econbiz.de/10011771422
Saved in:
3
Measuring consumer design perceptions for digital divices : a multi-dimensional scale
Mishra, Abhishek
;
Dash, Satyabhushan
;
Malhotra, Naresh K.
; …
- In:
The journal of brand management : an international journal
22
(
2015
)
7
,
pp. 603-630
Persistent link: https://www.econbiz.de/10011392992
Saved in:
4
A conceptual framework for the assessment of brand congruent sensory modalities
Stach, Jens
- In:
The journal of brand management : an international journal
22
(
2015
)
8
,
pp. 673-694
Persistent link: https://www.econbiz.de/10011399858
Saved in:
5
Celebrity endorser attractiveness, visual attention, and implications for ad attitudes and brand evaluations : a replication and extension
Felix, Reto
;
Borges, Adilson
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 579-593
Persistent link: https://www.econbiz.de/10010462631
Saved in:
6
Impact of gender on perceptual fit evaluation for prestige brands
Lau, Kong Cheen
;
Phau, Ian
- In:
The journal of brand management : an international journal
17
(
2009/10
)
5
,
pp. 354-367
Persistent link: https://www.econbiz.de/10003971189
Saved in:
7
Examining the realtionship between brand usage and brand knowledge structures
Oakenfull, Gillian K.
;
McCarthy, Michael S.
- In:
The journal of brand management : an international journal
17
(
2009/10
)
4
,
pp. 279-288
Persistent link: https://www.econbiz.de/10003944863
Saved in:
8
Measuring perceived brand luxury : an evaluation of the BLI scale
Christodoulides, George
;
Michaelidou, Nina
;
Li, Ching Hsing
- In:
The journal of brand management : an international journal
16
(
2008/09
)
5/6
,
pp. 395-405
Persistent link: https://www.econbiz.de/10003847296
Saved in:
9
Evolutionary factors in design preferences
Moss, Gloria
;
Hamilton, Colin
;
Neave, Nick
- In:
The journal of brand management : an international journal
14
(
2006/07
)
4
,
pp. 313-323
Persistent link: https://www.econbiz.de/10003469686
Saved in:
10
Self and social function: art therapy in a therapeutic community prison
Wylie, Bill
- In:
The journal of brand management : an international journal
14
(
2006/07
)
4
,
pp. 324-334
Persistent link: https://www.econbiz.de/10003469688
Saved in:
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