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~isPartOf:"The journal of brand management : an international journal"
~subject:"Consumer behaviour"
~subject:"Markenführung"
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Consumer behaviour
Markenführung
Bibliometrics
10
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7
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The journal of brand management : an international journal
International journal of consumer studies
31
Journal of business research : JBR
19
Marketing intelligence & planning
7
The journal of product & brand management
7
Psychology & marketing
6
The marketing review
6
International review on public and non-profit marketing
5
European journal of marketing
4
Journal of consumer marketing
4
Cogent business & management
3
International journal of advertising : the review of marketing communications
3
International journal of technology marketing : IJTMkt
3
Journal of retailing and consumer services
3
Management research review
3
Management review quarterly
3
Technological forecasting & social change : an international journal
3
AMS review : official publication of the Academy of Marketing Science
2
Asia Pacific journal of marketing and logistics
2
Australasian marketing journal
2
Benchmarking : an international journal
2
European management journal
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of Indian culture and business management : IJICBM
2
International journal of retail and distribution management
2
Journal of customer behaviour
2
Journal of family business strategy
2
Journal of strategic marketing
2
Journal of the Academy of Marketing Science
2
The international review of retail, distribution and consumer research
2
Transport reviews : a transnational transdisciplinary journal
2
A Research Agenda for Service Marketing
1
Acta Universitatis Danubius / Oeconomica
1
Administrative Sciences : open access journal
1
African journal of business and economic research : AJBER
1
Athens journal of business & economics : AJBE
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Baltic journal of management : BJM
1
Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
1
Business strategy and the environment
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1
Beware, an underdog may bite :
literature
review
and brand management framework in the context of underdog brands
Schmidt, Holger J.
;
Steenkamp, Pieter
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 85-110
Persistent link: https://www.econbiz.de/10013170524
Saved in:
2
Brand activism as a marketing strategy : an integrative framework and research agenda
Pimentel, Pedro Chapaval
;
Suter, Mariana Bassi
; …
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 212-234
Persistent link: https://www.econbiz.de/10014511532
Saved in:
3
Brand attachment : a review and future research
Shimul, Anwar Sadat
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 400-419
Persistent link: https://www.econbiz.de/10013270450
Saved in:
4
Strategic trademark management : a systematic
literature
review
and prospects for future research
Cao, Yougen
;
Ren, Shengce
;
Du, Mei
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 435-453
Persistent link: https://www.econbiz.de/10013391006
Saved in:
5
Internal branding : conceptualization from a
literature
review
and opportunities for future research
Barros-Arrieta, David
;
García-Cali, Ernesto
- In:
The journal of brand management : an international journal
28
(
2021
)
2
,
pp. 133-151
Persistent link: https://www.econbiz.de/10012487209
Saved in:
6
Branding in the public sector : a systematic
literature
review
and directions for future research
Leijerholt, Ulrika
;
Biedenbach, Galina
;
Hultén, Peter
- In:
The journal of brand management : an international journal
26
(
2019
)
2
,
pp. 126-140
Persistent link: https://www.econbiz.de/10012060053
Saved in:
7
Antecedents and consequences of participation in brand communities : a
literature
review
Hook, Margurite
;
Baxter, Stacey
;
Kulczynski, Alicia
- In:
The journal of brand management : an international journal
25
(
2018
)
4
,
pp. 277-292
Persistent link: https://www.econbiz.de/10011884973
Saved in:
8
20 Years of brand personality : a bibliometric review and research agenda
Radler, Viktoria Maria
- In:
The journal of brand management : an international journal
25
(
2018
)
4
,
pp. 370-383
Persistent link: https://www.econbiz.de/10011885060
Saved in:
9
The progression of brand orientation literature in twenty years : a systematic
literature
review
Anees-ur-Rehman, Muhammad
;
Wong, Ho Yin
;
Hossain, Mokter
- In:
The journal of brand management : an international journal
23
(
2016
)
6
,
pp. 612-630
Persistent link: https://www.econbiz.de/10011625229
Saved in:
10
Sonic branding : a consumer-oriented
literature
review
Gustafsson, Clara
- In:
The journal of brand management : an international journal
22
(
2015
)
1
,
pp. 20-37
Persistent link: https://www.econbiz.de/10011288626
Saved in:
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