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~isPartOf:"The journal of brand management : an international journal"
~subject:"Deutschland"
~subject:"Einzelhandel"
~subject:"Markenführung"
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Deutschland
Einzelhandel
Markenführung
Beziehungsmarketing
101
Relationship marketing
101
Brand management
83
Consumer behaviour
77
Konsumentenverhalten
77
Brand image
65
Markenimage
65
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61
Markenartikel
61
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22
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brand loyalty
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loyalty
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Fetscherin, Marc
3
Gil Saura, Irene
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Šerić, Maja
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Berenguer Contrí, Gloria
2
Carlson, Jamie
2
Confente, Ilenia
2
De Vries, Natalie Jane
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Ind, Nicholas
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1
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1
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Cheikhrouhou, Soumaya
1
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Chrysochou, Polymeros
1
Cooper, Tony
1
Corsi, Armando Maria
1
Crane, Frederick G.
1
Crepaz, Marc-Philipp
1
Cronley, Maria L.
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The journal of brand management : an international journal
Journal of retailing and consumer services
251
Journal of business research : JBR
167
SpringerLink / Bücher
127
The journal of product & brand management
100
Gabler Edition Wissenschaft
62
Journal of retailing
50
Springer eBook Collection / Business and Economics
45
International journal of hospitality management
44
International journal of retail & distribution management
39
Marketing intelligence & planning
38
The international review of retail, distribution and consumer research
38
International journal of retail and distribution management
35
Cogent business & management
34
Psychology & marketing
33
Asia Pacific journal of marketing and logistics
32
Industrial marketing management : the international journal for industrial and high-tech firms
32
Journal of strategic marketing
32
European journal of marketing : EJM
28
International journal of internet marketing and advertising : IJIMA
28
Journal of promotion management : innovations in planning and applied research
27
The journal of services marketing
27
Journal of the Academy of Marketing Science
23
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
22
Journal of marketing
22
International journal of contemporary hospitality management
21
Journal of travel and tourism marketing
21
Europäische Hochschulschriften / 5
20
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
20
Journal of hospitality marketing & management
20
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
19
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
19
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
19
The journal of consumer marketing
19
Die Bank
18
International journal of electronic marketing and retailing : IJEMR
18
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
18
Journal of service management
18
The journal of business & industrial marketing
18
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ECONIS (ZBW)
84
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1
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
2
A cross cultural comparison of brand love in consumer brand relationships : is "transmissive brand love" a potential platform for developing brand equity?
Luo, Shanshan
;
Hamlin, Robert
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 484-497
Persistent link: https://www.econbiz.de/10013391080
Saved in:
3
Brand love : conceptual and empirical investigation of a holistic causal model
Rahman, Renée
;
Langner, Tobias
;
Temme, Dirk
- In:
The journal of brand management : an international journal
28
(
2021
)
6
,
pp. 609-642
Persistent link: https://www.econbiz.de/10012792876
Saved in:
4
It's all about the brand : place brand credibility, place attachment, and consumer loyalty
Reitsamer, Bernd
;
Brunner-Sperdin, Alexandra
- In:
The journal of brand management : an international journal
28
(
2021
)
3
,
pp. 291-301
Persistent link: https://www.econbiz.de/10012550279
Saved in:
5
The influence of COVID-19 pandemic on consumer-brand relationships : evidence of brand evangelism behaviors
Sashittal, Hemant Chaitanya
;
Jassawalla, Avan R.
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
3
,
pp. 245-260
Persistent link: https://www.econbiz.de/10014326918
Saved in:
6
The perceptual antecedents of brand anthropomorphism in the name-brand voice assistant context
Vernuccio, Maria
;
Patrizi, Michela
;
Šerić, Maja
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
4
,
pp. 302-317
Persistent link: https://www.econbiz.de/10014326922
Saved in:
7
Enlightening the brand building-audience response link
Veloutsou, Cleopatra
- In:
The journal of brand management : an international journal
30
(
2023
)
6
,
pp. 550-566
Persistent link: https://www.econbiz.de/10014447407
Saved in:
8
We need both brand love and emotional attachment : a serial mediation framework toward addictive buying and loyalty
Babić-Hodović, Vesna
;
Mujkić, Alisa
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
1
,
pp. 9-33
Persistent link: https://www.econbiz.de/10013493076
Saved in:
9
AI service impacts on brand image and customer equity : empirical evidence from China
Yuan, Chunlin
;
Wang, Shuman
;
Liu, Yue
- In:
The journal of brand management : an international journal
30
(
2023
)
1
,
pp. 61-76
Persistent link: https://www.econbiz.de/10013493098
Saved in:
10
Building brand loyalty on social media : theories, measurements, antecedents, and consequences
Jai, Tunmin Catherine
;
Tong, Xiao
;
Chen, Hsiangting Shatina
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 35-57
Persistent link: https://www.econbiz.de/10013170492
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