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~isPartOf:"The journal of brand management : an international journal"
~subject:"Kundenzufriedenheit"
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Search: subject:"Kundenorientierung"
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Kundenzufriedenheit
Beziehungsmarketing
101
Relationship marketing
101
Brand management
83
Markenführung
83
Consumer behaviour
77
Konsumentenverhalten
77
Brand image
65
Markenimage
65
Brand
61
Markenartikel
61
Brand loyalty
22
Social Web
20
Social web
20
Markentreue
17
Customer satisfaction
16
Emotion
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Internet marketing
12
Online-Marketing
12
Customer integration
8
Kundenintegration
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Marketing management
7
Marketingmanagement
7
Brand architecture
6
Brand experience
6
Social media
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Markenarchitektur
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Viral marketing
5
Virales Marketing
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brand loyalty
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loyalty
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Confidence
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Customer value
4
Kundenwert
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Loyalty
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Personality psychology
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Ahmadi, Hormoz
1
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Baylghomog, Steven W.
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Doh, Sun-Jae
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Fazal-e-Hasan, Syed
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The journal of brand management : an international journal
Journal of retailing and consumer services
256
International journal of hospitality management
137
Journal of business research : JBR
136
The journal of services marketing
108
Journal of hospitality marketing & management
64
The service industries journal
62
Journal of travel and tourism marketing
58
International journal of contemporary hospitality management
53
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
52
Tourism management : research, policies, practice
50
Cogent business & management
45
Journal of service research : JSR
44
Service business
42
Services marketing quarterly
42
Journal of service management
40
Asia Pacific journal of marketing and logistics
39
Journal of strategic marketing
38
Industrial marketing management : the international journal for industrial and high-tech firms
35
The international journal of bank marketing : IJBM
34
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
33
Journal of the Academy of Marketing Science
33
The journal of business & industrial marketing
33
The TQM journal : the international review of organizational improvement
32
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
31
Psychology & marketing
31
International journal of electronic customer relationship management : IJECRM
30
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
25
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
24
Total quality management & business excellence
24
European journal of marketing : EJM
23
International journal of electronic marketing and retailing : IJEMR
23
International journal of quality and service sciences
22
Journal of marketing
22
Journal of retailing
22
SpringerLink / Bücher
22
Journal of Asian finance, economics and business : JAFEB
21
The international review of retail, distribution and consumer research
21
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
20
Journal of hospitality and tourism insights
20
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
20
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ECONIS (ZBW)
16
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1
When do consumers prefer AI-enabled customer service? : the interaction effect of brand personality and service provision type on brand attitudes and purchase intentions
Yang, Chen
;
Hu, Jing
- In:
The journal of brand management : an international journal
29
(
2022
)
2
,
pp. 167-189
Persistent link: https://www.econbiz.de/10013170552
Saved in:
2
The role of transactionality of mobile branded apps in brand experience and its impact on loyalty
Plotkina, Daria
;
Rabeson, Landisoa
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 470-483
Persistent link: https://www.econbiz.de/10013391064
Saved in:
3
Nonlinear relationship between brand experience and customer satisfaction in the hospitality sector: an exploratory study
Olaoke, Ridhwan O.
;
Baylghomog, Steven W.
;
Tümer, Mustafa
- In:
The journal of brand management : an international journal
28
(
2021
)
6
,
pp. 643-656
Persistent link: https://www.econbiz.de/10012792877
Saved in:
4
Self-construal on brand fan pages : the mediating effect of para-social interaction and consumer engagement on brand loyalty
Kim, Eun-Ho
;
Yoo, Dongho
;
Doh, Sun-Jae
- In:
The journal of brand management : an international journal
28
(
2021
)
3
,
pp. 254-271
Persistent link: https://www.econbiz.de/10012550272
Saved in:
5
Omnichannel retailer brand experience : conceptualisation and proposal of a comprehensive scale
Frasquet Deltoro, Marta
;
Mollá Descals, Alejandro
; …
- In:
The journal of brand management : an international journal
28
(
2021
)
4
,
pp. 388-401
Persistent link: https://www.econbiz.de/10012550324
Saved in:
6
The impact of relational drivers on customer brand engagement and brand outcomes
Nyadzayo, Munyaradzi W.
;
Leckie, Civilai
;
Johnson, Lester W.
- In:
The journal of brand management : an international journal
27
(
2020
)
5
,
pp. 561-578
Persistent link: https://www.econbiz.de/10012297830
Saved in:
7
The role of brand innovativeness and customer hope in developing online repurchase intentions
Fazal-e-Hasan, Syed
;
Ahmadi, Hormoz
;
Kelly, Louise
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
2
,
pp. 85-98
Persistent link: https://www.econbiz.de/10012060046
Saved in:
8
Influence of environmental practices on brand equity, satisfaction and word of mouth
Moise, Mihaela Simona
;
Gil Saura, Irene
;
Šerić, Maja
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 646-657
Persistent link: https://www.econbiz.de/10012120864
Saved in:
9
The brand experience extended model : a meta-analysis
Santini, Fernando de Oliveira
;
Ladeira, Wagner Junior
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 519-535
Persistent link: https://www.econbiz.de/10011962812
Saved in:
10
Consumer-brand identification revisited : an integrative framework of brand identification, customer satisfaction, and price image and their role for brand loyalty and word of mout...
Popp, Bastian
;
Woratschek, Herbert
- In:
The journal of brand management : an international journal
24
(
2017
)
3
,
pp. 250-270
Persistent link: https://www.econbiz.de/10011708563
Saved in:
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