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~isPartOf:"The journal of brand management : an international journal"
~subject:"Markenführung"
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Markenführung
Brand extension
28
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The journal of brand management : an international journal
The journal of product & brand management
16
Journal of business research : JBR
13
European journal of marketing : EJM
8
Brand management ; Vol. 3
7
Gabler Edition Wissenschaft / Marken- und Produktmanagement
7
Journal of the Academy of Marketing Science
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of retailing and consumer services
5
Industrial marketing management : the international journal for industrial and high-tech firms
4
Journal of international consumer marketing
4
Psychology & marketing
4
The IUP journal of brand management : IJBRM
4
AMS review : official publication of the Academy of Marketing Science
3
Australasian marketing journal
3
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
3
International marketing review
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of fashion marketing and management
3
Journal of retailing
3
Marketing intelligence & planning
3
Reihe: Marketing : MAR
3
Research
3
Sport management review
3
SpringerLink / Bücher
3
The journal of consumer marketing
3
The journal of product innovation management : an international publication of the Product Development & Management Association
3
Vision : the journal of business perspective
3
Business horizons
2
European research on management and business economics
2
Fashion branding and communication : core strategies of European luxury brands
2
Gabler Edition Wissenschaft / Werbe- und Markenforschung
2
Global business review
2
Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
2
International journal of Indian culture and business management
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of business and globalisation : IJBG
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
International journal of sport management and marketing : IJSMM
2
International journal of sports marketing & sponsorship
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ECONIS (ZBW)
14
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14
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1
Practices of brand extensions and how consumers respond to FMCG giants' greening attempts
Hesse, Andreas
;
Bündgen, Karolin
;
Claren, Saskia
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
6
,
pp. 520-537
Persistent link: https://www.econbiz.de/10013463714
Saved in:
2
The effects of nostalgia marketing on consumers' brand extension evaluation
Jun, Sung Youl
;
Park, Hye Kyung
;
Kim, Kyung Ho
- In:
The journal of brand management : an international journal
29
(
2022
)
3
,
pp. 271-286
Persistent link: https://www.econbiz.de/10013270422
Saved in:
3
Spillover effects of competitive rivalry on brand extensions
Pontes, Nicolas
;
Pontes, Vivian
- In:
The journal of brand management : an international journal
28
(
2021
)
4
,
pp. 402-412
Persistent link: https://www.econbiz.de/10012550325
Saved in:
4
How associations between products and numbers in brand names affect consumer attitudes : introducing multi-context numbers
Ozcan, Timucin
;
Gunasti, Kunter
- In:
The journal of brand management : an international journal
26
(
2019
)
2
,
pp. 176-194
Persistent link: https://www.econbiz.de/10012060058
Saved in:
5
Gotta catch 'em all : invigorating Pokémon through an innovative brand extension
Butcher, Luke
;
Sung, Billy
;
Raynes-Goldie, Kate
- In:
The journal of brand management : an international journal
26
(
2019
)
3
,
pp. 227-239
Persistent link: https://www.econbiz.de/10012060063
Saved in:
6
Free the brand : how a logo frame influences the potentiality of brand extensions
Chen, Yu-Shan Athena
;
Bei, Lien-ti
- In:
The journal of brand management : an international journal
26
(
2019
)
4
,
pp. 349-364
Persistent link: https://www.econbiz.de/10012060135
Saved in:
7
Cross-gender extension potential of luxury brands : a semiotic analysis
Veg-Sala, Nathalie
;
Roux, Elyette
- In:
The journal of brand management : an international journal
25
(
2018
)
5
,
pp. 436-448
Persistent link: https://www.econbiz.de/10011919441
Saved in:
8
Consumer evaluation of brand extensions : comparing goods to goods brand extensions with goods to services
Ramanathan, Jayasankar
;
Velayudhan, Sanal Kumar
- In:
The journal of brand management : an international journal
22
(
2015
)
9
,
pp. 778-801
Persistent link: https://www.econbiz.de/10011438546
Saved in:
9
Marketing strategy decisions for brand extension success
Athanasopoulou, Pinelopi
;
Giovanis, Apostolos N.
; …
- In:
The journal of brand management : an international journal
22
(
2015
)
6
,
pp. 487-514
Persistent link: https://www.econbiz.de/10011349956
Saved in:
10
Desingning and implementing brand architecture strategies
Keller, Kevin Lane
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 702-715
Persistent link: https://www.econbiz.de/10010514141
Saved in:
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