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~isPartOf:"The journal of brand management : an international journal"
~subject:"Markenimage"
~subject:"Theory"
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Markenimage
Theory
Beziehungsmarketing
101
Relationship marketing
101
Brand management
98
Markenführung
98
Consumer behaviour
79
Konsumentenverhalten
79
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69
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loyalty
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Confente, Ilenia
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The journal of brand management : an international journal
Journal of business research : JBR
112
The journal of product & brand management
84
Journal of retailing and consumer services
74
Gabler Edition Wissenschaft
69
SpringerLink / Bücher
52
European journal of operational research : EJOR
38
International journal of hospitality management
36
Springer eBook Collection / Business and Economics
31
Asia Pacific journal of marketing and logistics
30
Industrial marketing management : the international journal for industrial and high-tech firms
29
Europäische Hochschulschriften / 5
28
Journal of travel and tourism marketing
27
Cogent business & management
26
European journal of marketing : EJM
23
Psychology & marketing
23
Journal of business economics : JBE
19
Marketing intelligence & planning
19
International journal of internet marketing and advertising : IJIMA
18
Journal of strategic marketing
18
Neue betriebswirtschaftliche Forschung : Nbf
18
Gabler-Edition Wissenschaft
17
Journal of hospitality marketing & management
17
Journal of marketing management : MM
17
Journal of the Academy of Marketing Science
17
Kundenbeziehungen im Dienstleistungsbereich
16
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
16
Tourism management : research, policies, practice
16
Die Betriebswirtschaft : DBW
15
International journal of contemporary hospitality management
15
Basler Schriften zum Marketing
14
International journal of production research
14
Journal of business ethics : JOBE
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
14
Journal of promotion management : innovations in planning and applied research
14
Handelsforschung
13
Journal of marketing
13
Marketing : ZFP ; journal of research and management
13
Berichte aus der Betriebswirtschaft
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Interaktionen im Dienstleistungsbereich
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ECONIS (ZBW)
69
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1
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
2
A cross cultural comparison of brand love in consumer brand relationships : is "transmissive brand love" a potential platform for developing brand equity?
Luo, Shanshan
;
Hamlin, Robert
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 484-497
Persistent link: https://www.econbiz.de/10013391080
Saved in:
3
Brand love : conceptual and empirical investigation of a holistic causal model
Rahman, Renée
;
Langner, Tobias
;
Temme, Dirk
- In:
The journal of brand management : an international journal
28
(
2021
)
6
,
pp. 609-642
Persistent link: https://www.econbiz.de/10012792876
Saved in:
4
It's all about the brand : place brand credibility, place attachment, and consumer loyalty
Reitsamer, Bernd
;
Brunner-Sperdin, Alexandra
- In:
The journal of brand management : an international journal
28
(
2021
)
3
,
pp. 291-301
Persistent link: https://www.econbiz.de/10012550279
Saved in:
5
The influence of COVID-19 pandemic on consumer-brand relationships : evidence of brand evangelism behaviors
Sashittal, Hemant Chaitanya
;
Jassawalla, Avan R.
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
3
,
pp. 245-260
Persistent link: https://www.econbiz.de/10014326918
Saved in:
6
The perceptual antecedents of brand anthropomorphism in the name-brand voice assistant context
Vernuccio, Maria
;
Patrizi, Michela
;
Šerić, Maja
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
4
,
pp. 302-317
Persistent link: https://www.econbiz.de/10014326922
Saved in:
7
Enlightening the brand building-audience response link
Veloutsou, Cleopatra
- In:
The journal of brand management : an international journal
30
(
2023
)
6
,
pp. 550-566
Persistent link: https://www.econbiz.de/10014447407
Saved in:
8
We need both brand love and emotional attachment : a serial mediation framework toward addictive buying and loyalty
Babić-Hodović, Vesna
;
Mujkić, Alisa
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
1
,
pp. 9-33
Persistent link: https://www.econbiz.de/10013493076
Saved in:
9
AI service impacts on brand image and customer equity : empirical evidence from China
Yuan, Chunlin
;
Wang, Shuman
;
Liu, Yue
- In:
The journal of brand management : an international journal
30
(
2023
)
1
,
pp. 61-76
Persistent link: https://www.econbiz.de/10013493098
Saved in:
10
Building brand loyalty on social media : theories, measurements, antecedents, and consequences
Jai, Tunmin Catherine
;
Tong, Xiao
;
Chen, Hsiangting Shatina
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 35-57
Persistent link: https://www.econbiz.de/10013170492
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