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~isPartOf:"The journal of business & industrial marketing"
~person:"Biemans, Wim G."
~person:"Holmes, Dawn"
~person:"Lampón, Jesús F."
~person:"Mora Cortez, Roberto"
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Biemans, Wim G.
Holmes, Dawn
Lampón, Jesús F.
Mora Cortez, Roberto
Schwepker, Charles H. <Jr.>
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The journal of business & industrial marketing
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ECONIS (ZBW)
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The outcomes of B2B data-driven customer focused value creation
Holmes, Dawn
;
Zolkiewski, Judith
;
Burton, Jamie
- In:
The journal of business & industrial marketing
38
(
2023
)
6
,
pp. 1295-1315
Persistent link: https://www.econbiz.de/10014276776
Saved in:
2
Value co-creation, dynamic capabilities and customer retention in industrial markets
Preikschas, Michael W.
;
Cabanelas, Pablo
;
Rüdiger, Klaus
; …
- In:
The journal of business & industrial marketing
32
(
2017
)
3
,
pp. 409-420
Persistent link: https://www.econbiz.de/10011662274
Saved in:
3
A new model for measuring salesperson lifetime value
Farías, Pablo
;
Torres, Eduardo
;
Mora Cortez, Roberto
- In:
The journal of business & industrial marketing
32
(
2017
)
2
,
pp. 274-281
Persistent link: https://www.econbiz.de/10011629533
Saved in:
4
Dealing with downstream customers : an exploratory study
Hillebrand, Bas
;
Biemans, Wim G.
- In:
The journal of business & industrial marketing
26
(
2011
)
2
,
pp. 72-80
Persistent link: https://www.econbiz.de/10009009733
Saved in:
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