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~isPartOf:"The journal of business & industrial marketing"
~subject:"B-to-B-Marketing"
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B-to-B-Marketing
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The journal of business & industrial marketing
Industrial marketing management : the international journal for industrial and high-tech firms
20
Journal of business-to-business marketing
4
Gabler Edition Wissenschaft / Business-to-Business-Marketing
3
International journal of procurement management
3
Business-to-Business-Marketing
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Europäische Hochschulschriften / 5
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Harvard business review : HBR
2
Journal of marketing research
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Journal of personal selling & sales management : JPSSM
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Kontrakte, Geschäftsbeziehungen, Netzwerke - Marketing und neue Institutionenökonomik
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Benchmarking : an international journal
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Berichte aus der Betriebswirtschaft
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Business horizons
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Business relationship management and marketing
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Business-to-business marketing management : strategies, cases and solutions
1
Cowles Foundation discussion paper
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DUV : Sozialwissenschaft
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Dienstleistungsmarketing : eine Bestandsaufnahme ; Tagungsband zum 2. Workshop für Dienstleistungsmarketing, Innsbruck, Februar 1993
1
European business review : EBR ; the official journal of the International Management Centres, Europe
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Hochschulschriften zur Betriebswirtschaftslehre
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Innovationen im sektoralen Marketing : Festschrift zum 60. Geburtstag von Fritz Scheuch ; mit 15 Tabellen
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Journal of digital banking
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Kompetenztransfer im Investitionsgütermarketing
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Legends in marketing
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Marketingprobleme : innovative Lösungsansätze aus Forschung und Praxis
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ECONIS (ZBW)
7
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1
Addressing how small suppliers cope with large customers : using the dual dimension of a product portfolio and customer buying center
Lacoste, Sylvie
;
Ben Abdelaziz, Fouad
;
Youssef, Meriem
- In:
The journal of business & industrial marketing
38
(
2023
)
1
,
pp. 188-207
Persistent link: https://www.econbiz.de/10013539057
Saved in:
2
Digitalization in B2B marketing : omnichannel management from a PLS-SEM approach
Alonso-Garcia, Javier
;
Pablo-Marti, Federico
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
2
,
pp. 317-336
Persistent link: https://www.econbiz.de/10013539265
Saved in:
3
Seeds of demand-side legitimacy : when do existing companies procure from B2B startups?
Batra, Safal
;
Gupta, Vishal K.
;
Sharma, Sunil
;
Yadav, Rahul
- In:
The journal of business & industrial marketing
37
(
2022
)
12
,
pp. 2432-2441
Persistent link: https://www.econbiz.de/10013455417
Saved in:
4
Determinants of brand relevance in a B2B service purchasing context
Gomes, Mariana
;
Fernandes, Teresa
;
Brandão, Amélia
- In:
The journal of business & industrial marketing
31
(
2016
)
2
,
pp. 193-204
Persistent link: https://www.econbiz.de/10011486494
Saved in:
5
Can the negative binomial distribution predict industrial purchases?
Wilkinson, John W.
;
Trinh, Giang
;
Lee, Richard
;
Brown, Neil
- In:
The journal of business & industrial marketing
31
(
2016
)
4
,
pp. 543-552
Persistent link: https://www.econbiz.de/10011496717
Saved in:
6
Industrial buyers' use of references, word-of-mouth and reputation in complex buying situation
Aarikka-Stenroos, Leena
;
Makkonen, Hannu Sakari
- In:
The journal of business & industrial marketing
29
(
2014
)
4
,
pp. 344-352
Persistent link: https://www.econbiz.de/10010382775
Saved in:
7
Innovation adoption and diffusion in business-to-business marketing
Makkonen, Hannu Sakari
;
Johnston, Wesley J.
- In:
The journal of business & industrial marketing
29
(
2014
)
4
,
pp. 324-331
Persistent link: https://www.econbiz.de/10010382802
Saved in:
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