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~isPartOf:"The journal of business & industrial marketing"
~subject:"Innovation"
~subject:"Markenführung"
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Search: subject_exact:"Business-to-business relationship"
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Innovation
Markenführung
B-to-B-Marketing
235
Business-to-business marketing
235
Lieferantenmanagement
150
Supplier relationship management
150
Relationship marketing
86
Beziehungsmarketing
85
Marketing management
46
Marketingmanagement
46
E-commerce
27
Electronic Commerce
27
Salespeople
26
Verkaufspersonal
26
Consumer behaviour
25
Customer satisfaction
25
Konsumentenverhalten
25
Kundenzufriedenheit
25
B2B
22
Social Web
21
Social web
21
Selling
20
Verkauf
20
Business network
19
Unternehmensnetzwerk
19
Betriebliche Wertschöpfung
18
Value creation
18
Brand management
17
Business-to-Business marketing
17
Bibliometrics
16
Bibliometrie
16
Firm performance
16
Unternehmenserfolg
16
Customer integration
15
Industrial marketing
15
Internet marketing
15
Kundenintegration
15
Online-Marketing
15
Innovation management
14
Innovationsmanagement
14
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35
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3
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38
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38
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3
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3
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English
38
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Brashear-Alejandro, Thomas
2
Cantù, Chiara
2
Dash, Satyabhusan
2
Jalkala, Anne Maarit
2
Kindström, Daniel
2
Ahlert, Martin
1
Asare, Anthony K.
1
Athanasopoulou, Pinelopi
1
Bettis-Outland, Harriette
1
Bourlakis, Michael
1
Brandão, Amélia
1
Brenčič, Maja Makovec
1
Brock, Christian
1
Casidy, Riza
1
Cassia, Fabio
1
Chatterjee, Swagato
1
Cobelli, Nicola
1
Corsaro, Daniela
1
Coutelle-Brillet, Patricia
1
Cyr, Dianne J.
1
Elvers, David
1
Fernandes, Teresa
1
Finch, John H.
1
Fready, Samby
1
Garets, Veronique des
1
Garner, Benjamin
1
Geigenmüller, Anja
1
Ghosh, Deviprasad
1
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1
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1
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1
Hirvonen, Saku
1
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1
Itani, Omar S.
1
Jiang, Yanxin
1
Johnston, Wesley J.
1
Jones, Janice
1
Kalafatis, Stavros P.
1
Kalra, Ashish
1
Kang, Jun
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The journal of business & industrial marketing
Industrial marketing management : the international journal for industrial and high-tech firms
90
Journal of business research : JBR
16
Journal of business-to-business marketing
15
SpringerLink / Bücher
13
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
11
Research
7
Innovatives Markenmanagement
6
The journal of product & brand management
5
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
4
Innovation in pricing : contemporary theories and best practices
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of strategic marketing
4
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
3
Gabler Edition Wissenschaft
3
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
3
Springer eBook Collection
3
Aufbruch : Ingredient Branding schafft Werte
2
Beiträge zur empirischen Marketing- und Vertriebsforschung
2
Business-to-Business-Marketing
2
Corporate reputation review : an international journal
2
European journal of marketing
2
European journal of marketing : EJM
2
Gabler Edition Wissenschaft / Strategie, Marketing und Informationsmanagement
2
Handbook of business-to-business marketing
2
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
2
Innovative Markenführung und -implementierung
2
International journal of innovation management
2
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of marketing
2
Journal of marketing research
2
Journal of marketing theory and practice
2
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
2
Kommunikation und Krise : wie Entscheider die Wirklichkeit definieren
2
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
2
Marketing intelligence & planning
2
The Oxford handbook of strategic sales and sales management
2
The journal of brand management : an international journal
2
The journal of services marketing
2
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ECONIS (ZBW)
38
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38
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date (oldest first)
1
Role of community trust in driving brand loyalty in large online B2B communities
Sethi, Amit Rakesh
;
Dash, Satyabhusan
;
Mishra, Abhishek
; …
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 256-272
Persistent link: https://www.econbiz.de/10014473031
Saved in:
2
Analyzing the customer brand engagement model from the perspective of sellers and buyers in the B2B context
Susanti, Vonny
;
Samudro, Andreas
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 299-317
Persistent link: https://www.econbiz.de/10014473046
Saved in:
3
Social media branding in the food industry : comparing B2B and B2C companies' use of sustainability messaging on Twitter
Garner, Benjamin
;
Mady, Ashraf
- In:
The journal of business & industrial marketing
38
(
2023
)
11
,
pp. 2485-2504
Persistent link: https://www.econbiz.de/10014472003
Saved in:
4
Barriers and facilitators of B2B degree of digital use and brand engagement : an integration of technology and behavioral perspectives
Ghosh, Deviprasad
;
Dash, Satyabhusan
- In:
The journal of business & industrial marketing
38
(
2023
)
12
,
pp. 2793-2810
Persistent link: https://www.econbiz.de/10014472635
Saved in:
5
Maximizing customer adoption outcomes in emerging industrial markets via supplier innovativeness and relationship quality
Nyadzayo, Munyaradzi
;
Casidy, Riza
;
Mohan, Mayoor
- In:
The journal of business & industrial marketing
38
(
2023
)
4
,
pp. 958-973
Persistent link: https://www.econbiz.de/10014227520
Saved in:
6
How and when does internal and external social media use for marketing impact B2B SME performance?
Zubielqui, Graciela Corral de
;
Jones, Janice
- In:
The journal of business & industrial marketing
38
(
2023
)
8
,
pp. 1607-1622
Persistent link: https://www.econbiz.de/10014314175
Saved in:
7
Can salespeople use social media to enhance brand awareness and sales performance? : the role of manager empowerment and creativity
Kalra, Ashish
;
Itani, Omar S.
;
Rostami, Amin
- In:
The journal of business & industrial marketing
38
(
2023
)
8
,
pp. 1738-1753
Persistent link: https://www.econbiz.de/10014314206
Saved in:
8
Antecedents and consequences of reliance in the context of B2B brand image
Kittur, Prathamesh
;
Chatterjee, Swagato
;
Upadhyay, Amit
- In:
The journal of business & industrial marketing
38
(
2023
)
1
,
pp. 102-117
Persistent link: https://www.econbiz.de/10013539048
Saved in:
9
The challenges of B2B innovation : using marketing analytics to plan and implement a successful digital catalog adoption
Wilson, R. Dale
;
Stephens, Anna M.
- In:
The journal of business & industrial marketing
38
(
2023
)
2
,
pp. 290-302
Persistent link: https://www.econbiz.de/10013539116
Saved in:
10
Business customer virtual interaction : enhancing value creation in B2B markets in the post-COVID-19 era : an SME perspective
Fready, Samby
;
Vel, Prakash
;
Nyadzayo, Munyaradzi W.
- In:
The journal of business & industrial marketing
37
(
2022
)
10
,
pp. 2075-2094
Persistent link: https://www.econbiz.de/10013455382
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