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~isPartOf:"The journal of business : B"
~subject:"Handelsmarke"
~type:"article"
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Handelsmarke
Brand
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4
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3
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Cotterill, Ronald W.
1
Dhar, Ravi
1
Narasimhan, Chakravarthi
1
Putsis, William P.
1
Salinger, Michael A.
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The journal of business : B
Journal of retailing and consumer services
60
International journal of retail & distribution management
24
The international review of retail, distribution and consumer research
21
Journal of business research : JBR
18
Journal of retailing
15
The journal of product & brand management
14
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
12
European journal of operational research : EJOR
11
Handelsforschung
11
International journal of production economics
8
Jahrbuch der Absatz- und Verbrauchsforschung
8
Journal of agricultural & food industrial organization
8
Journal of food products marketing
8
Transportation research / E : an international journal
8
European journal of marketing : EJM
7
Journal of marketing management : MM
7
Neue Ansätze in Markenforschung und Markenführung
7
Review of industrial organization : RIO
7
The journal of brand management : an international journal
7
The journal of consumer marketing
7
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
6
Journal of marketing
6
Journal of marketing research : JMR
6
Marketing : ZFP ; journal of research and management
6
Marketing letters : a journal of research in marketing
6
Applied economics
5
Applied economics letters
5
Australasian marketing journal
5
European retail research
5
Handelsmarken : Entwicklungstendenzen und Zukunftsperspektiven der Handelsmarkenpolitik
5
Handelsmarken : Zukunftsperspektiven der Handelsmarkenpolitik
5
Improving marketing strategies for private label products
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
4
European review of agricultural economics : ERAE
4
Journal of euromarketing
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Strategien und Trends im Handelsmanagement : disziplinenübergreifende Herausforderungen und Lösungsansätze ; Festschrift für Professor Dr. Dr. h.c. Erich Greipl
4
The IUP journal of brand management : IJBRM
4
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1
Assessing the competitive interaction between private labels and national brands
Cotterill, Ronald W.
;
Putsis, William P.
;
Dhar, Ravi
- In:
The journal of business : B
73
(
2000
)
1
,
pp. 109-137
Persistent link: https://www.econbiz.de/10001447207
Saved in:
2
Private labels and the channel relationship : a cross-category analysis
Narasimhan, Chakravarthi
- In:
The journal of business : B
71
(
1998
)
4
,
pp. 573-611
Persistent link: https://www.econbiz.de/10001251943
Saved in:
3
A graphical analysis of bundling
Salinger, Michael A.
- In:
The journal of business : B
68
(
1995
)
1
,
pp. 85-98
Persistent link: https://www.econbiz.de/10001177503
Saved in:
4
Measuring image spillovers in umbrella-branded products
Sullivan, Mary W.
- In:
The journal of business : B
63
(
1990
)
3
,
pp. 309-329
Persistent link: https://www.econbiz.de/10001093963
Saved in:
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