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~isPartOf:"The journal of consumer marketing"
~person:"Byun, Kyung-Ah"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Consumer behaviour
2
Advance purchase
1
Affective commitment
1
Attribution theory
1
Brand image
1
Calculative commitment
1
Consumer innovativeness
1
Finite mixture models
1
Innovation
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Innovation management
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Innovationsmanagement
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Markenimage
1
Playfulness
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Pre-orders
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Product liability
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Product recalls
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Produkthaftung
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Self-congruity
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Byun, Kyung-Ah
Lysonski, Steven
5
Chan, Kara
4
Durvasula, Srinivas
4
Cui, Geng
3
Guzman, Francisco
3
Milne, George R.
3
Poon, Patrick
3
Shoham, Aviv
3
Astous, Alain d'
2
Barber, Nelson
2
Beneke, Justin
2
Black, William C.
2
Block, Martin P.
2
Bose, Mousumi
2
Castaño, Raquel
2
Chrysochou, Polymeros
2
Craton, Lincoln G.
2
Dass, Mayukh
2
Demangeot, Catherine
2
Eastman, Jacqueline Kilsheimer
2
Eberhart, Andrea K.
2
Felix, Reto
2
Gofman, Alex
2
Goldman, Sharon M.
2
Hernandez, Monica D.
2
Herrmann, Jean-Luc
2
Herstein, Ram
2
Hultén, Peter
2
Kennett-Hensel, Pamela A.
2
Kergoat, Marine
2
Leone, Robert P.
2
Lewin, Jeffrey E.
2
Malthouse, Edward Carl
2
Mets, Tõnis
2
Meyer, Thierry
2
Moskowitz, Howard R.
2
Ng, Yu Leung
2
Paswan, Audhesh K.
2
Peloza, John
2
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The journal of consumer marketing
Journal of business research : JBR
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of retailing and consumer services
1
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ECONIS (ZBW)
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An examination of innovative consumers' playfulness on their pre-ordering behavior
Byun, Kyung-Ah
;
Dass, Mayukh
;
Kumar, Piyush
;
Kim, Junghwan
- In:
The journal of consumer marketing
34
(
2017
)
3
,
pp. 226-240
Persistent link: https://www.econbiz.de/10011694833
Saved in:
2
An investigation of the effects of product recalls on brand commitment and purchase intention
Byun, Kyung-Ah
;
Dass, Mayukh
- In:
The journal of consumer marketing
32
(
2015
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10010530037
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