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~isPartOf:"The journal of consumer marketing"
~subject:"Australien"
~subject:"Brand extension"
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Australien
Brand extension
Consumer behaviour
79
Konsumentenverhalten
79
Brand image
71
Markenimage
71
Brand management
52
Markenführung
52
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38
Markenartikel
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Designation of origin
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Jugendliche
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Australia
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Baxter, Stacey
1
Boisvert, Jean
1
Burton, Suzan
1
Carlson, Jamie
1
Clarke, Peter
1
Dagger, Tracey S.
1
Dwivedi, Abhishek
1
Ferguson, Graham
1
Lau, Kong Cheen
1
Lee, Ching-chi
1
Lee, Hsiang-ming
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Lowrey, Tina M.
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McAuley, Andrew
1
Merrilees, Bill
1
O'Cass, Aron
1
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The journal of consumer marketing
The journal of brand management : an international journal
35
Journal of business research : JBR
27
The journal of product & brand management
23
Psychology & marketing
19
European journal of marketing : EJM
15
Journal of the Academy of Marketing Science
11
Brand management ; Vol. 3
10
Journal of retailing and consumer services
10
Asia Pacific journal of marketing and logistics
9
Journal of travel and tourism marketing
9
Journal of fashion marketing and management
8
Journal of marketing management : MM
8
Sport marketing quarterly : preferred journal of the Sport Marketing Association
8
SpringerLink / Bücher
8
Industrial marketing management : the international journal for industrial and high-tech firms
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
7
Journal of consumer research : JCR ; an interdisciplinary bimonthly
7
Journal of marketing
7
Gabler Edition Wissenschaft / Marken- und Produktmanagement
6
Journal of marketing research : JMR
6
Marketing intelligence & planning
6
The IUP journal of brand management : IJBRM
6
International journal of sport management and marketing : IJSMM
5
Journal of advertising research
5
Journal of international consumer marketing
5
Marketing letters : a journal of research in marketing
5
Research
5
Sport management review
5
Australasian marketing journal
4
International journal of advertising : the quarterly review of marketing communications
4
International journal of hospitality management
4
International marketing review
4
Journal of nonprofit & public sector marketing
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Reihe: Marketing : MAR
4
The journal of product innovation management : an international publication of the Product Development & Management Association
4
Tourism management : research, policies, practice
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ECONIS (ZBW)
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1
Brand
personality as a direct cause of
brand
extension success : does self-monitoring matter?
Ferguson, Graham
;
Lau, Kong Cheen
;
Phau, Ian
- In:
The journal of consumer marketing
33
(
2016
)
5
,
pp. 343-353
Persistent link: https://www.econbiz.de/10011553721
Saved in:
2
Brand
extension feedback effects : towards a mediated framework
Dwivedi, Abhishek
;
Merrilees, Bill
- In:
The journal of consumer marketing
30
(
2013
)
5
,
pp. 450-461
Persistent link: https://www.econbiz.de/10009788867
Saved in:
3
Towards a better understanding of factors affecting transfer of
brand
associations
Boisvert, Jean
;
Burton, Suzan
- In:
The journal of consumer marketing
28
(
2011
)
1
,
pp. 57-66
Persistent link: https://www.econbiz.de/10009009744
Saved in:
4
Phonetic symbolism and children's
brand
name preferences
Baxter, Stacey
;
Lowrey, Tina M.
- In:
The journal of consumer marketing
28
(
2011
)
7
,
pp. 516-523
Persistent link: https://www.econbiz.de/10009407497
Saved in:
5
Parental evaluation of popular
brand
names given as Christmas gifts and sources of information used in these decisions
Clarke, Peter
;
McAuley, Andrew
- In:
The journal of consumer marketing
27
(
2010
)
6
,
pp. 534-542
Persistent link: https://www.econbiz.de/10008772882
Saved in:
6
Country-of-origin and
brand
redeployment impact after
brand
acquisition
Lee, Hsiang-ming
;
Lee, Ching-chi
- In:
The journal of consumer marketing
28
(
2011
)
6
,
pp. 412-420
Persistent link: https://www.econbiz.de/10009407569
Saved in:
7
Matching consumers' country and product image perceptions : an Australian perspective
Dagger, Tracey S.
;
Raciti, Maria M.
- In:
The journal of consumer marketing
28
(
2011
)
3
,
pp. 200-210
Persistent link: https://www.econbiz.de/10009230992
Saved in:
8
Managing web site performance taking account of the contingency role of branding in multi-channel retailing
Carlson, Jamie
;
O'Cass, Aron
- In:
The journal of consumer marketing
28
(
2011
)
7
,
pp. 524-531
Persistent link: https://www.econbiz.de/10009407495
Saved in:
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