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~isPartOf:"The journal of product & brand management"
~language:"eng"
~language:"mul"
~person:"Fetscherin, Marc"
~subject:"Consumer behaviour"
~subject:"Supply chain"
~type_genre:"Article in journal"
~type_genre:"Fallstudie"
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Consumer behaviour
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4
Brand management
4
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4
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4
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3
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Fetscherin, Marc
Guzman, Francisco
9
Veloutsou, Cleopatra
4
Ahmed, Zafar U.
3
Al-Kwifi, Sam O.
3
Balasubramanian, Siva Kumar
3
Coker, Kesha K.
3
Hegner, Sabrina
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Kang, Jiyun
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3
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2
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2
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2
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2
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2
Jevons, Colin
2
Kaltcheva, Velitchka D.
2
Kapferer, Jean-Noël
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The journal of product & brand management
The journal of brand management : an international journal
3
Journal of business research : JBR
2
European journal of marketing
1
International journal of consumer studies
1
International marketing review
1
Journal of consumer behaviour
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Journal of consumer marketing
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Journal of electronic commerce research : JECR
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Journal of international consumer marketing
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ECONIS (ZBW)
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1
Determinants and outcomes of brand hate
Hegner, Sabrina
;
Fetscherin, Marc
;
Delzen, Marianne van
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 13-25
Persistent link: https://www.econbiz.de/10011666411
Saved in:
2
Consumer brand relationships
Fetscherin, Marc
(
ed.
);
Cayolla, Ricardo Roseira
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011587779
Saved in:
3
How are brand names of Chinese companies perceived by Americans?
Fetscherin, Marc
;
Diamantopoulos, Adamantios
;
Chan, Allan
; …
- In:
The journal of product & brand management
24
(
2015
)
2
,
pp. 110-123
Persistent link: https://www.econbiz.de/10011308516
Saved in:
4
The effect of product category on consumer brand relationships
Fetscherin, Marc
;
Boulanger, Michèle
;
Gonçalves Filho, Cid
- In:
The journal of product & brand management
23
(
2014
)
2
,
pp. 78-89
Persistent link: https://www.econbiz.de/10010384252
Saved in:
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