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~isPartOf:"The journal of product & brand management"
~language:"eng"
~language:"mul"
~subject:"Consumer behaviour"
~subject:"Social Web"
~subject:"Supply chain"
~type_genre:"Article in journal"
~type_genre:"Fallstudie"
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Consumer behaviour
Social Web
Supply chain
Konsumentenverhalten
392
Brand management
385
Markenführung
385
Brand image
306
Markenimage
306
Brand
199
Markenartikel
197
Beziehungsmarketing
111
Relationship marketing
111
Social web
68
Internet marketing
55
Online-Marketing
55
Preismanagement
52
Pricing strategy
52
Luxury goods
42
Luxusgüter
42
Marketing management
41
Marketingmanagement
40
Emotion
39
USA
39
Advertising effects
38
United States
38
Werbewirkung
38
Brand loyalty
34
Social media
31
Viral marketing
29
Virales Marketing
29
Corporate Social Responsibility
25
Corporate social responsibility
25
Markentreue
25
Personality psychology
25
Persönlichkeitspsychologie
25
Theorie
24
Theory
24
Corporate reputation
23
Firmenimage
23
Einzelhandel
22
Retail trade
22
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240
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11
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Article
400
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6
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Article in journal
Fallstudie
Aufsatz in Zeitschrift
406
Collection of articles of several authors
5
Sammelwerk
5
Aufsatzsammlung
1
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All
Guzman, Francisco
10
Fetscherin, Marc
4
Paswan, Audhesh K.
4
Veloutsou, Cleopatra
4
Ahmed, Zafar U.
3
Al-Kwifi, Sam O.
3
Balasubramanian, Siva Kumar
3
Coker, Kesha K.
3
Hegner, Sabrina
3
Kang, Jiyun
3
Maxwell, Sarah
3
Rindell, Anne
3
Stoel, Leslie
3
Turunen, Linda Lisa Maria
3
Wallace, Elaine
3
Abratt, Russell
2
Azar, Salim L.
2
Badrinarayanan, Vishag
2
Bashir, Irfan
2
Beneke, Justin
2
Bhaduri, Gargi
2
Broyles, S. Allen
2
Buil, Isabel
2
Christodoulides, George
2
Costa, Patrício
2
Davari, Arezoo
2
Davis, Donna
2
De Chernatony, Leslie
2
Dwivedi, Abhishek
2
Fazili, Asif Iqbal
2
Flight, Richard L.
2
Gendel-Guterman, Hanna
2
Grappi, Silvia
2
Herstein, Ram
2
Hollebeek, Linda D.
2
Jevons, Colin
2
Kaltcheva, Velitchka D.
2
Kapferer, Jean-Noël
2
Kennedy, Eric
2
Khan, Huda
2
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Published in...
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The journal of product & brand management
Journal of business research : JBR
2,265
Journal of retailing and consumer services
2,038
International journal of production economics
1,988
International journal of production research
1,620
European journal of operational research : EJOR
1,158
International journal of hospitality management
792
International journal of consumer studies
766
Transportation research / E : an international journal
711
Psychology & marketing
695
Journal of consumer research : JCR ; an interdisciplinary bimonthly
586
Management science : journal of the Institute for Operations Research and the Management Sciences
574
Technological forecasting & social change : an international journal
535
International journal of logistics systems and management
492
Asia Pacific journal of marketing and logistics
441
Industrial marketing management : the international journal for industrial and high-tech firms
403
Tourism management : research, policies, practice
390
Omega : the international journal of management science
386
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
385
The journal of brand management : an international journal
376
Cogent business & management
370
European journal of marketing : EJM
369
Journal of marketing research : JMR
363
International journal of logistics : research and applications
358
Journal of travel and tourism marketing
355
Journal of marketing management : MM
351
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
347
Supply chain management : an international journal
344
Journal of business ethics : JOBE
339
Journal of marketing communications
331
International journal of retail & distribution management
330
The international journal of logistics management
325
Journal of retailing
322
Journal of international consumer marketing
319
Journal of fashion marketing and management
318
Journal of marketing
310
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
309
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
307
Production and operations management : an international journal of the Production and Operations Management Society
299
Journal of the Academy of Marketing Science
298
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All
ECONIS (ZBW)
406
Showing
1
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10
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406
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1
I am ashamed of my brand-self! : consumer-brand identification as a moderator of emotional reactions following symbol-laden brand failures
Weitzl, Wolfgang
;
Hutzinger, Clemens
;
Wagner, Udo
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014485583
Saved in:
2
Brand communications during a global crisis : understanding persuasion intent, perceived brand opportunism and message sincerity
Ryu, Sann
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 162-178
Persistent link: https://www.econbiz.de/10014485726
Saved in:
3
A brand prominence perspective on crowdfunding success for aftermarket offerings : the role of textual and visual brand elements
Zihagh, Fereshteh
;
Moradi, Masoud
;
Badrinarayanan, Vishag
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 91-107
Persistent link: https://www.econbiz.de/10014485720
Saved in:
4
Building consumer-brand relationships in the channel-mix era : the role of self-brand connection and product involvement
Rodríguez-Torrico, Paula
;
San José Cabezudo, Rebeca
; …
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 76-90
Persistent link: https://www.econbiz.de/10014485718
Saved in:
5
Country-of-origin image and consumer brand evaluation : a meta-analytic review
Oduro, Stephen
;
De Nisco, Alessandro
;
Petruzzellis, Luca
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 108-124
Persistent link: https://www.econbiz.de/10014485721
Saved in:
6
The effectiveness of influencer endorsements for smart technology products : the role of follower number, expertise domain and trust propensity
Kim, Taeyeon
;
Yoon, Hye Jin
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 192-206
Persistent link: https://www.econbiz.de/10014486326
Saved in:
7
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
8
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
9
The influence of brand-related social media content on customer extra-role behavior : a moderated moderation model
Guttena, Revanth Kumar
;
Wu, Cedric Hsi-Jui
;
Atmaja, …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 220-233
Persistent link: https://www.econbiz.de/10014486330
Saved in:
10
Innocence versus Coolness : the influence of brand personality on consumers' preferences
Feng, Wenting
;
Xu, Yuanping
;
Wang, Lijia
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 14-42
Persistent link: https://www.econbiz.de/10014485697
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