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~isPartOf:"The journal of product & brand management"
~language:"eng"
~language:"mul"
~subject:"Consumer behaviour"
~subject:"Supply chain"
~subject:"Virales Marketing"
~type_genre:"Article in journal"
~type_genre:"Fallstudie"
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Consumer behaviour
Supply chain
Virales Marketing
Konsumentenverhalten
392
Brand management
385
Markenführung
385
Brand image
306
Markenimage
306
Brand
199
Markenartikel
197
Beziehungsmarketing
111
Relationship marketing
111
Social Web
68
Social web
68
Internet marketing
55
Online-Marketing
55
Preismanagement
52
Pricing strategy
52
Luxury goods
42
Luxusgüter
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Marketing management
41
Marketingmanagement
40
Emotion
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39
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Werbewirkung
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Brand loyalty
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Viral marketing
29
Corporate Social Responsibility
25
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Personality psychology
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Persönlichkeitspsychologie
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Theorie
24
Theory
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Corporate reputation
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Firmenimage
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Guzman, Francisco
9
Fetscherin, Marc
4
Veloutsou, Cleopatra
4
Ahmed, Zafar U.
3
Al-Kwifi, Sam O.
3
Balasubramanian, Siva Kumar
3
Coker, Kesha K.
3
Hegner, Sabrina
3
Kang, Jiyun
3
Maxwell, Sarah
3
Paswan, Audhesh K.
3
Rindell, Anne
3
Stoel, Leslie
3
Turunen, Linda Lisa Maria
3
Wallace, Elaine
3
Abratt, Russell
2
Azar, Salim L.
2
Badrinarayanan, Vishag
2
Bashir, Irfan
2
Beneke, Justin
2
Bhaduri, Gargi
2
Broyles, S. Allen
2
Buil, Isabel
2
Christodoulides, George
2
Costa, Patrício
2
Davari, Arezoo
2
Davis, Donna
2
De Chernatony, Leslie
2
Dwivedi, Abhishek
2
Fazili, Asif Iqbal
2
Flight, Richard L.
2
Gendel-Guterman, Hanna
2
Gil Saura, Irene
2
Grappi, Silvia
2
Herstein, Ram
2
Hollebeek, Linda D.
2
Jevons, Colin
2
Kaltcheva, Velitchka D.
2
Kapferer, Jean-Noël
2
Khan, Huda
2
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The journal of product & brand management
Journal of business research : JBR
2,086
Journal of retailing and consumer services
2,009
International journal of production economics
1,981
International journal of production research
1,609
European journal of operational research : EJOR
1,147
International journal of hospitality management
772
International journal of consumer studies
761
Transportation research / E : an international journal
707
Psychology & marketing
679
Journal of consumer research : JCR ; an interdisciplinary bimonthly
585
Management science : journal of the Institute for Operations Research and the Management Sciences
532
International journal of logistics systems and management
492
Asia Pacific journal of marketing and logistics
431
Omega : the international journal of management science
376
Technological forecasting & social change : an international journal
368
European journal of marketing : EJM
367
Journal of marketing research : JMR
361
International journal of logistics : research and applications
358
The journal of brand management : an international journal
351
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
347
Supply chain management : an international journal
344
Tourism management : research, policies, practice
341
Cogent business & management
340
Journal of travel and tourism marketing
329
Industrial marketing management : the international journal for industrial and high-tech firms
328
International journal of retail & distribution management
328
Journal of marketing management : MM
326
The international journal of logistics management
325
Journal of retailing
324
Journal of international consumer marketing
316
Journal of business ethics : JOBE
314
Journal of fashion marketing and management
314
Journal of marketing communications
313
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
308
Production and operations management : an international journal of the Production and Operations Management Society
298
Journal of marketing
297
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
297
Marketing letters : a journal of research in marketing
295
The international review of retail, distribution and consumer research
290
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Source
All
ECONIS (ZBW)
398
Showing
1
-
10
of
398
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date (oldest first)
1
I am ashamed of my brand-self! : consumer-brand identification as a moderator of emotional reactions following symbol-laden brand failures
Weitzl, Wolfgang
;
Hutzinger, Clemens
;
Wagner, Udo
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014485583
Saved in:
2
Brand communications during a global crisis : understanding persuasion intent, perceived brand opportunism and message sincerity
Ryu, Sann
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 162-178
Persistent link: https://www.econbiz.de/10014485726
Saved in:
3
A brand prominence perspective on crowdfunding success for aftermarket offerings : the role of textual and visual brand elements
Zihagh, Fereshteh
;
Moradi, Masoud
;
Badrinarayanan, Vishag
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 91-107
Persistent link: https://www.econbiz.de/10014485720
Saved in:
4
Building consumer-brand relationships in the channel-mix era : the role of self-brand connection and product involvement
Rodríguez-Torrico, Paula
;
San José Cabezudo, Rebeca
; …
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 76-90
Persistent link: https://www.econbiz.de/10014485718
Saved in:
5
Country-of-origin image and consumer brand evaluation : a meta-analytic review
Oduro, Stephen
;
De Nisco, Alessandro
;
Petruzzellis, Luca
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 108-124
Persistent link: https://www.econbiz.de/10014485721
Saved in:
6
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
7
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
8
The influence of brand-related social media content on customer extra-role behavior : a moderated moderation model
Guttena, Revanth Kumar
;
Wu, Cedric Hsi-Jui
;
Atmaja, …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 220-233
Persistent link: https://www.econbiz.de/10014486330
Saved in:
9
Innocence versus Coolness : the influence of brand personality on consumers' preferences
Feng, Wenting
;
Xu, Yuanping
;
Wang, Lijia
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 14-42
Persistent link: https://www.econbiz.de/10014485697
Saved in:
10
Leveraging brand coolness for building strong consumer-brand relationships : different implications for products and services
Tran Trieu Khai
;
Anh Tran Tram Truong
;
Truong, Van-Anh T.
; …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 258-272
Persistent link: https://www.econbiz.de/10014486340
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